Alesia Williams Email & Phone Number

Berkeley, Ca, Us

My role is to help my clients with their entire campaign from conceptualization, presentation, marketing and advertising, to promotion. SomethingInked specializes in logo revitalization, branding and cross branding, we are your one stop shop for custom promotional products that impress customers and set you apart from the competition.

Develop and implement marketing plans for SomethingInked client roster. Execute campaigns and initiatives to meet and exceed defined revenue goals. Generate revenue for clients through sponsorship, endorsement opportunities, and business opportunities. Contribute to the day-to-day marketing activities from concept and research through implementation with specialized market needs. Work with sales team in developing marketing materials and messages for promotional campaigns, then ensure these are effectively communicated to target audiences. Direct the creating of and mapping marketing assets and campaign approaches to specific stages of the sales process.

Manage and enhance company's brand. Coordinate objectives with marketing, creative, and advertising. Ensure brand consistency. Develop and enrich customer service experience. Drive profitable sales, brand growth and loyalty for a number of business areas. Analyze and support marketing plans to align with brand strategy and achieve annual operating plan goals. Develop and execute brand management plans.Leverage customer insight data to refine brand management. Identify brand-building areas. Ensure brand communication are consistent with the company and brand positioning. Provide design and direction for collateral, web, product packaging, and other visual communications media for the company. Help promote uniformity and consistency of brand. Market promotions to various businesses.The Super Fan Chase is an ultimate sports-themed scavenger hunt contest, designed to explore unique Bay Area destinations. Complete challenges, solve clues, see sights, and learn Bay Area history!

My responsibilities with the Golden State Warriors included establishing and executing new marketing campaigns, promotions and creative elements for marketing campaign launches.• Brainstorm/implement traffic drivers and in-market promotions to help grow brand for Warriors and Partners• Buyer of promotional game night giveaway products for partner brand fulfillment – track deliveries – gather quotes• Monitor marketing creative and advertising budget: post invoices, draft purchase orders and track promotional and print expenditures for all departments• Copywriter for Radio, Warriors TV and Weekly Roundtable reads

• Manage Promotional Team & Club 200 Host(esses) comprised of approximately 50 local college students• Analyze and report on ticket sales and partner promotions (online/in-arena)• Work independently to prepare time sensitive Marketing Promotional Recap reports

A unique start to my sports career began with the Warriors after competing in a reality-show style competition The Intern modeled after The Apprentice. After competing for several months against college students from around the country, I secured a job in marketing.

M.A., Sports Management

B.A., Hospitality Management