In this role, I focus on enabling organizations to unlock the power of data with solutions like composable customer data platforms (CDPs), Customer 360 insights, and clean rooms. These tools empower marketing teams to create unparalleled customer experiences, drive business outcomes, and make smarter, data-driven decisions.Databricks’ Data Intelligence solutions are at the forefront of modern marketing innovation. This initiative represents a bold step to expand our go-to-market (GTM) strategy, engaging key audiences like Directors and VPs of Marketing Technology, CMOs, and more!

During my nearly six years at Twilio, I have spearheaded pivotal initiatives, ranging from launching APIs for developers to founding the Industries team. I progressed to become the first Principal SME and Lead for Retail, and I am now directing the Customer Data Infrastructure PMM group at Twilio Segment. Consistently ranked in the top 10% among over 8,000 employees, I have excelled in driving product launches, including CustomerAI and Advertising Tech Solutions, as well as executing go-to-market strategies, fostering product growth, and building high-performing teams. My strong ownership mindset and proven ability to scale for success have earned me year-on-year promotions.

Contributed to Twilio’s hyper-growth period, playing a pivotal role in scaling and growing the company by developing, improving, and mastering go-to-market (GTM) strategies. Promoted to spearhead Twilio’s retail portfolio, I was instrumental in developing the team and implementing comprehensive GTM strategies, product positioning, and thought leadership content for both business and technical decision-makers. My efforts included strategizing holistic approaches to achieve key success metrics, driving influence and attribution goals for pipeline generation, increasing awareness, and developing sales enablement programs.

Orchestrated the successful development and launch of Twilio’s Solutions for Verticals, establishing the team (4 PMMs) and strategizing market positioning across major sectors such as Retail, Financial Services, Healthcare, and Hospitality.

Developed the Competitive Intelligence Center of Excellence to effectively enable a sales team that grew by 600% during hyper-growth period.

I developed the consulting practice strategy for an on-demand consulting platform created to allow experienced professionals, pursuing graduate degrees at Harvard University, to bid for projects in business and marketing strategy. We won multiple bids leading to projects in Boston, MA, San Francisco, CA, Atlanta, GA and Santiago, Chile. Innovator of Traditional Concepts:• I spearhead the marketing strategy and advisory on cognitive, affective, and behavioral research concepts comprising BAST’s research front.• I was invited to lecture at Harvard about BAST’s human-centered notions, non-market variables, and divergence from the current understanding of behavioral economics and neo-behavioral marketing.

Led LogFire's marketing team to catalyze growth after a 1st round series of investor financing of USD$8.25 million. The company was successfully acquired by Oracle Inc. 12 months later. I led a team building a new marketing infrastructure with accountability for web analytics, lead generation, social media strategy, multivariate testing, email marketing and blogging that delivered a 70% increase in inbound leads. I also designed a market penetration strategy for Latin America that focused on pharma and retail markets. These efforts resulted in opportunities that surpassed the recurrent SaaS revenues generated by US clients at the time.

At LogFIre, a disruptor Warehouse Management Systems SaaS startup, I defined their product marketing strategy that led to being included in the Gartner Magic Quadrant for WMS. I also revamped its branding strategy, logos, and user interface icons. I created marketing materials that included sales collateral, website, and video animations that easily explained a seemingly complex, yet simple, software platform. LogFire Inc. later hired me as their Marketing Director.

As the Marketing and Pre-Sales lead, I worked with sales teams to develop marketing strategies to meet the organizational objective to reach USD $100 million in revenue at the Atlanta Center in a year. We met this goal successfully. I worked to position, build brand awareness and to “localize” the product portfolios for 2 of the 7 Global Delivery Centers. I utilized my experience in the areas of industry relations, media relations and strategic planning to develop and drive strategies to reach C-level executives through content, media events and conferences.