Managed marketing activities for 26 stores across two liquor chains, achieving a 27% increase in brand presence across South Florida.Led an annual budget, optimizing resources to maximize ROI and aligning marketing efforts with business objectives.Collaborated with Consumer Insights Partnerships to refine brand strategies and expand market reach.Developed and executed comprehensive marketing plans, ensuring consistent messaging and customer engagement across multiple channels.Fostered strong cross-functional relationships, aligning marketing efforts with Sales, Operations, and Finance.Analyzed performance data to provide actionable insights through monthly, quarterly, and annual reviews.

- Boosted online presence by 60% through managing e-commerce on Shopify and coordinating platforms like Pinterest, Instagram, and TikTok.- Implemented digital marketing strategies that improved customer retention by 50% and optimized engagement.- Revamped branding creative by managing all Product Photo/Video production and direction.- Create and update product listings on our Shopify, Amazon and Etsy.

- Developed creative concepts that increased customer engagement by 35% in therestaurant industry. B&B joint, Corners Bakery, PIOLA.- Enhanced brand visibility and ROI with digital marketing strategies, achieving a 45%increase in brand recognition in the hospitality industry. Brands Like Aloft Hotel andElement Hotel.- Led a multicultural team of 10+ across three countries in LATAM, consisting of graphicdesigners, art directors, copywriters and web developers. Oversaw daily taskmanagement assignments and progress using Wrike as our collaborative tool.

- Generated leads and increased customer acquisition through digital campaigns, boosting online brand presence by 50%.- Spearheaded the management of local and international accounts, focusing on US Hispanics for clients. Amigo’s Car Rental, Santa Barbara Airlines, ALTA Developers.- Coordinated account processes across digital, print, interactive, and TV advertising solutions, ensuring the execution aligned with client objectives and strategic plans.- Managed project scope, negotiation, and vendor relations, streamlining operations and fostering strong partnerships.- Facilitated collaboration among designers, copywriters, planners, and developers for the creation of websites and interactive materials, enhancing project efficiency and creativity.