Alessandra Barcelos

Alessandra Barcelos Email and Phone Number

Planejamento Estratégico em Comunicação e Marca @ Sesc RJ
Rio de Janeiro, RJ, BR
Alessandra Barcelos's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Alessandra Barcelos's Contact Details

Alessandra Barcelos personal email

About Alessandra Barcelos

With more than 17 years of experience, I worked in communication agencies of different specialties, in addition to corporate marketing of service and retail.I am able, with property, to work all the points of contact that exist between brands / products and the consumer, leading teams of Relationship and Product.From relationship partners and brand loyalty; advertising and marketing; social media; digital interfaces; events; branding; design. With clients from several segments, such as: TIM Brasil, Rio2016, Unimed-Rio, Globosat, Ponto Frio, Vale, Fundação Getulio Vargas, L'Oréal, Souza Cruz, Merck, among others.To know more and to know some cases, contact me:Email: alessandrabarcelos@gmail.com, and / or call 55 21 99825 9509.

Alessandra Barcelos's Current Company Details
Sesc RJ

Sesc Rj

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Planejamento Estratégico em Comunicação e Marca
Rio de Janeiro, RJ, BR
Alessandra Barcelos Work Experience Details
  • Sesc Rj
    Planejamento Estratégico Em Comunicação E Marca
    Sesc Rj
    Rio De Janeiro, Rj, Br
  • Sesc Rj
    Planejamento Estratégico Em Comunicação E Marca
    Sesc Rj Sep 2018 - Present
    Rio De Janeiro, Rio De Janeiro
  • Friends
    Account Manager And Relationship. Marketing Planner
    Friends Apr 2016 - Dec 2020
    Rio De Janeiro E Região, Brasil
    Empresa própria direcionada a atender jobs específicos para análise de marca/produto e, ainda, o planejamento de comunicação direcionado.
  • Petrobras Distribuidora S.A.
    Propaganda E Marca
    Petrobras Distribuidora S.A. Aug 2017 - Mar 2018
    Rio De Janeiro
    Atendimento Sênior contratada para a área de Propaganda e Marca. Responsável por BR Mania; Premmia - Programa de Relacionamento dos Postos Petrobras. E ainda, neste período, incluindo campanha de comunicação do patrocínio Premmia no Festival Lollapalooza Brasil 2018; Área de Produtos Químicos e de Energia; entre outros.Fazendo a interface com os clientes internos (citados acima), e as agências de propaganda, responsáveis por nos atender (Heads e NBS - ambas RJ).Estruturação de planejamento e estratégia de comunicação.
  • Honav Brasil
    Retail Area Manager
    Honav Brasil Apr 2016 - Oct 2016
    Rio De Janeiro E Região, Brasil
    In two months, the team exclusively set up as a retailer within the leading licenser of the Olympic Games since 1996, has planned, assembled, trained and put on the air 7 official Rio 2016 stores in the city of Rio de Janeiro. In these numbers we do not contemplate the Mega Store, stores of the airports and the Olympic Park and Athletes.It was intense. It was pure surrender. Much more than the expectation, we simply double the stipulated result.I was directly responsible for a team inside the Olympic Boulevard and another one in our pop up store, that besides attending in the city of Rio de Janeiro, as itinerant shop, participated in the Torch Tour event in some cities of Brazil.Much more than management: ranging from inventory control of each unit, replenishment request, team management, customer service, daily cash flow control, weekly administrative feedback, among many other things.It had a team of 12 people who responded directly to me, and was instrumental in the success of the project.
  • Agência Kindle
    General Client Services Director
    Agência Kindle Apr 2014 - Feb 2016
    Rio De Janeiro Area, Brazil
    Clients: Alliance Française; Assim Saúde; Capemisa Seguradora; Drogaria Venancio; Grupo Hoteis Marina (Marina All Suites, Villa Rasa Marina and Pousada Maravilha); Colégio Qi; Orthopride; Michelin; Grupo Rubaiyat (Brazil, Chile, Argentina, Spain and Mexico); Nova Aliança Imobiliária, among other brands with sporadic jobs.In addition to the service management, I am responsible for planning and seeking new opportunities and projects. Both for companies that are already with us, as well as for prospects.We have developed not only advertising campaign on / off, but also the whole construction of online support tools (hotsite, landing page, websites, applications, programming) with our own specialized team.
  • Agência3
    Senior Account Supervisor
    Agência3 Jun 2012 - Apr 2014
    Rio De Janeiro Area, Brazil
    Until May 2013, I was responsible for the Account and Planning of Vale's account for all projects related to digital media such as YouTube profiles, Twitter, Flickr, LindedIn, Facebook, Google+ among other special projects for the 33 countries where it has activities .In June, I took over the Account of FGV - Fundação Getulio Vargas, the agency's largest client, with complete campaigns on and off, as well as applications. Serving and Planning the National Account Brazil along with a team of 5 people below me.
  • Universidade Aberta Do Porto
    International Internship
    Universidade Aberta Do Porto May 2012 - Jun 2012
    Porto Area, Portugal
    5 weeks of internship in Visual Anthropology research group of Professor and Doctor José Ribeiro at the Universidade Aberta do Porto, Portugal.Presentation of final project in format of workshop entitled Education, Science and Culture in Social Networks.
  • Unimed Rio
    Senior Marketing Analyst
    Unimed Rio Apr 2006 - Apr 2012
    Rio De Janeiro Area, Brazil
    In the last three years I was responsible for managing digital marketing, redesigning the new corporate website, and adding the Cooperativa on Twitter, Facebook, Youtube, Flickr and all the digital actions carried out, such as the implementation of the Mobile Medical Guide and experiences such as: idadeinterior.com.br, unimedrio40anos.com.br and circuitounimedrio.com.br.Previously, also in the Marketing department being responsible for the marketing of incentive and relationship, conducting campaigns and events for the commercial areas, contact center, relationship stores and hospitals.
  • Universidade Estácio De Sá
    Professor
    Universidade Estácio De Sá Feb 2005 - Jul 2007
    Rio De Janeiro Area, Brazil
    Professor of the Advertising and Propaganda degree course, teaching the following subjects: Advertising Service, Experimental Projects I and Experimental Projects II.
  • Accentiv'Mimética
    Advertising Supervisor
    Accentiv'Mimética Apr 2005 - Apr 2006
    Rio De Janeiro Area, Brazil
    Relationship Marketing Agency belonging to the Accentiv´ Group. The company operates in the development of Incentive, Relationship, Loyalty and Events Campaigns.Main activities: Development of Planning and Mechanics for Incentive and Relationship Campaigns, Administration of the internal workflow, Development of special projects for events.Clients: Shell, Merck, Globosat, Ponto Frio, ESAB, Bunge Alimentos, Bob´s.
  • Tatil Design
    Account Group Supervisor
    Tatil Design Apr 2002 - Mar 2005
    Rio De Janeiro Area, Brazil
    Design and Branding Agency with action in all points of contact between brand and consumer.Main activities: Briefing with the client; Elaboration of Briefing for Creation; Planning; Development of Creation and Production Proposals; Monitoring of all workflow; Presentation of the company for Prospects.Customers: TIM Brasil (Retail and Institutional Mkt), Essilor Group (Varilux Lenses, Crizal,Interview, ...), L'Oréal Paris (Casting, Imedia, Preference, Colorvive, Elsève Solar), Gulf Investimentos, Star Soft, Souza Cruz (Carlton, Lucky Strike, Kent, Free), Kraft Foods (Lacta, Nabisco, Gelatin Royal, ...).Main Projects: TIM Festival 2003 and 2004, Prêmio TIM de Música 2003, 2004 and 2005, TIM PercPan 2005, São Paulo Fashion Week 2005 for TIM, TIM Promotional Calendar, with all the POS material. Repositioning of Free in the market (brand, packaging, POS parts, ...).
  • Incentive House, Grupo Accor Brasil
    Marketer Assistant
    Incentive House, Grupo Accor Brasil Feb 2002 - Apr 2002
    Rio De Janeiro Area, Brazil
    Main Activities: Development of Planning and Mechanics for Incentive and Relationship Campaigns; Presentation of Campaigns using Power Point; Briefing meeting with the client; Elaboration of Briefing for the Creation and Production; Management of internal workflow.Clients: GSK, Souza Cruz, Sanofi-Synthelabo, ATL.
  • Incentive House, Grupo Accor Brasil
    Advertising Trainee
    Incentive House, Grupo Accor Brasil Oct 2000 - Oct 2001
    Rio De Janeiro Area, Brazil
    Main Activities: Development of Planning and Mechanics for Incentive and Relationship Campaigns; Presentation of Campaigns using Power Point; Briefing meeting with the client; Elaboration of Briefing for Creation and Production.Clients: BCP, Alfa Parf, Ipiranga, FrançaTur, Caixa Econômica Federal.
  • Universidade Estácio De Sá
    Advertising Trainee
    Universidade Estácio De Sá Jan 2000 - Sep 2000
    Rio De Janeiro Area, Brazil
    Main Activities: Development of Advertising and Institutional Advertising; Briefing Meeting with the University Board; Responsible for lectures on the Advertising course for visiting students.

Alessandra Barcelos Skills

Marketing Digital Publicidade Marketing Communications Marketing Advertising Online Advertising Publicidade Online Social Media Marketing Digital Marketing Strategic Planning Marketing Management Branding

Alessandra Barcelos Education Details

Frequently Asked Questions about Alessandra Barcelos

What company does Alessandra Barcelos work for?

Alessandra Barcelos works for Sesc Rj

What is Alessandra Barcelos's role at the current company?

Alessandra Barcelos's current role is Planejamento Estratégico em Comunicação e Marca.

What is Alessandra Barcelos's email address?

Alessandra Barcelos's email address is al****@****ail.com

What schools did Alessandra Barcelos attend?

Alessandra Barcelos attended Fundação Getulio Vargas, Universidade Aberta, Universidade Aberta, Universidade Estácio De Sá.

What are some of Alessandra Barcelos's interests?

Alessandra Barcelos has interest in Environment, Disaster And Humanitarian Relief.

What skills is Alessandra Barcelos known for?

Alessandra Barcelos has skills like Marketing Digital, Publicidade, Marketing Communications, Marketing, Advertising, Online Advertising, Publicidade Online, Social Media Marketing, Digital Marketing, Strategic Planning, Marketing Management, Branding.

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