⇢ Responsible for the promotion of brand campaigns, series, films, and documentaries, developing, aligning, and implementing regional strategies for Brand PR. My responsibilities encompass talent management, brand activations, events, festivals, and awards. Specialized in awards and festival opportunities and processes, identifying and leading opportunities for WarnerMedia Latin America and HBO Max content at local, regional, and international levels. ⇢ Development of Brand PR… Show more ⇢ Responsible for the promotion of brand campaigns, series, films, and documentaries, developing, aligning, and implementing regional strategies for Brand PR. My responsibilities encompass talent management, brand activations, events, festivals, and awards. Specialized in awards and festival opportunities and processes, identifying and leading opportunities for WarnerMedia Latin America and HBO Max content at local, regional, and international levels. ⇢ Development of Brand PR strategies to support the launch of HBO Max streaming platform in Brazil and LATAM. Committed to driving visibility and recognition for talent and outstanding content across a diverse streaming platform for all regions in Latin America.⇢ Alignment and promotion of original content, fostering opportunities to amplify communications for local productions giving them regional and global visibility.⇢ Collaborate with production teams and other departments to enhance business strategies and amplify brand promotion for WarnerMedia, fostering collaborative partnerships to maximize the visibility and impact of WM brands.⇢ Coordinate administrative and logistic parts of publicity and brand campaigns including overseeing junkets, local events, and activations of regional/global campaigns in the region. Show less

⇢ PR professional specialized in coordinating and developing strategic projects to enhance the positioning and results of HBO and HBO GO brands and content across LATAM. Responsible for coordinating talent management and activities for new and upcoming productions. Collaborative team player adept in aligning content promotion strategies across several company departments. Actively involved in regional activities to increase the exposure of HBO local and international content among different… Show more ⇢ PR professional specialized in coordinating and developing strategic projects to enhance the positioning and results of HBO and HBO GO brands and content across LATAM. Responsible for coordinating talent management and activities for new and upcoming productions. Collaborative team player adept in aligning content promotion strategies across several company departments. Actively involved in regional activities to increase the exposure of HBO local and international content among different audiences. Promotion of HBO brand and its content at prestigious festivals and awards. Passionate about working on campaigns to promote different shows to the fans.⇢ Some campaigns and HBO Original series launches that I loved the most: The Nevers, Mare of Easttown, The Undoing, Perry Manson, Euphoria, I May Destroy You, and Game of Thrones campaigns, in addition to local productions such as Refavela 40 and El Jardín de Bronce (both nominated to the International Emmy Awards), HARD, Greg News, among many others series, limited series, and documentaries. Show less

⇢ PR Senior Coordinator specializing in the Innovation Hub department at BCW, dedicated to managing press relations and influencing marketing initiatives for the prestigious Colgate-Palmolive account. Working with over 20 brands of the group, including Colgate Plax, Colgate Total 12, and Sorriso, as well as brands within the Oral Care, Personal Care, Home Care, and Institutional segments. ⇢ Passionate about enhancing brand visibility and engagement through communication strategies… Show more ⇢ PR Senior Coordinator specializing in the Innovation Hub department at BCW, dedicated to managing press relations and influencing marketing initiatives for the prestigious Colgate-Palmolive account. Working with over 20 brands of the group, including Colgate Plax, Colgate Total 12, and Sorriso, as well as brands within the Oral Care, Personal Care, Home Care, and Institutional segments. ⇢ Passionate about enhancing brand visibility and engagement through communication strategies, building robust media relationships, and leveraging influential partnerships to achieve impactful results in the different segments of the brand. Committed to driving innovation and excellence in all aspects of brand communication. Participation in major brand activations with talents, such as the Brazilian singer Pabllo Vittar and Lucas Lucco, and in general festivals and events, such as Rock in Rio and Lollapalooza. Show less

⇢ PR Associate Executive specialized in brand-consumer relations within the dynamic communications industry. Skilled in producing and executing comprehensive business communication strategies, coordinating brand activations between social media and publicity agencies, conducting strategic planning, and liaising directly with stakeholders to implement effective communication processes. My expertise extends to crisis management, and the development of institutional materials such as media… Show more ⇢ PR Associate Executive specialized in brand-consumer relations within the dynamic communications industry. Skilled in producing and executing comprehensive business communication strategies, coordinating brand activations between social media and publicity agencies, conducting strategic planning, and liaising directly with stakeholders to implement effective communication processes. My expertise extends to crisis management, and the development of institutional materials such as media briefings, media training, Q&A, and fact sheets, tailored to meet the unique needs of each client.⇢ In addition to managing daily PR operations, I am adept at generating insightful reports and analyses, orchestrating influence marketing activations with digital influencers, and identifying opportunities to enhance brand awareness and consideration in key media outlets.⇢ Consumer clients at BCW: Electrolux, a Swedish multinational home appliance group, Tembici, Latin America's leading micro-mobility technology startup, Ecole hôtelière de Lausanne, a renowned hospitality management school in Switzerland, and Cambridge Assessment International Education. Show less

Managed public relations initiatives for leading consumer brands, driving impactful PR campaigns and fostering brand visibility. ⇢ Electrolux, Small Appliances ⇢ O Boticário, Brazilian beauty brand⇢ Ecole hôtelière de Lausanne (EHL), a global reference in hospitality education, innovation, and consulting.

Coordination of public relations activities for the Brand Marketing department at Burson-Marsteller. Responsible for overseeing the following consumer brands:⇢ Providing account services for the leading global appliance company, Electrolux.⇢ Offering account services for the travel group, Royal Holiday Vacation Club.⇢ Providing account services for the Rio de Janeiro 2016 Olympic Games.

⇢ Production of press releases and press materials to promote consumer brands to journalists and KOLs; ⇢ Monitoring and analysis of media coverage; ⇢ Creation of weekly and monthly reports;⇢ Follow up with press and influencers;⇢ Identify opportunities to feature the brands in the country’s leading media outlets;⇢ Providing support to consumer brands such as Electrolux, a leading global appliance company;⇢ Assistance to Royal Holiday Vacation Club, a destination travel… Show more ⇢ Production of press releases and press materials to promote consumer brands to journalists and KOLs; ⇢ Monitoring and analysis of media coverage; ⇢ Creation of weekly and monthly reports;⇢ Follow up with press and influencers;⇢ Identify opportunities to feature the brands in the country’s leading media outlets;⇢ Providing support to consumer brands such as Electrolux, a leading global appliance company;⇢ Assistance to Royal Holiday Vacation Club, a destination travel group. Show less