Alessandra Mackay Email & Phone Number

North Vancouver, BC, CA

Vancouver, British Columbia, Canada

• Acting in a leadership role for one of Canada’s fastest-growing companies, responsible for managing go-to-market (GTM) activities and timelines, overseeing new product introduction (NPI) workstream from product.
• Directed the project management of over 200 products within the company's New Product Introduction (NPI) development pipeline, ensuring precise tracking to meet established timelines and budgets. Successfully managed.
• Led and executed a GTM improvement project, including creating project charters, conducting discovery sessions, proposing new processes to enhance our speed to market, and regularly meeting with cross-functional teams.
• Executed and collaborated with teams in the planning and logistics of 183 products sent to LAX for lifestyle photography.
• Managed a roll-out streamlined project workbook to better enable visibility of key production activities across photography, product copy, and product naming.
• Oversaw and managed a project blueprint application and changes to facilitate improved workflows for project teams.

Vancouver, British Columbia, Canada

• Advanced to a full-time role responsible for developing and executing internal communication, process improvement, and digital marketing projects for a portfolio of international clients of the strategic creative.
• Led the implementation of the AGILE project management methodology and the transition of the existing project management system to Jira across the business.
• Oversaw and managed the creation and launch of a new sub-brand for an existing client includingcollaboration on creative content, translation of brand vision into visual design (brand book, name, andidentity), and.
• Executed and oversaw the launch of a new real estate offering including redevelopment of the client’s key marketing documentation, digital ads, and web platform through the strategic storytelling of the product.
• Coordinated an internal communications project to develop a new practice process for an architectural firm, changing from a static digital document to an interactive website, including creating a toolkit to streamline.

Vancouver, Canada Area

• Supported a team of project managers on local and international brand development projects. Assisted with conducting in-depth market research to gather information and recommend proposals for new technology and.
• Assisted project managers on a number of international and local brand development projects
• Worked with senior project staff to plan, manage and complete logistics for local and international clients
• … Show more Supported a team of project managers on local and international brand development projects. Assisted with conducting in-depth market research to gather information and recommend proposals for new technology.
• Completed in depth market research and recommended proposals for new technology
• Assisted clients and Storydriven team to meet tight deadlines through initiative and proactivity

Calgary, Canada Area

• Worked for a digital marketing agency providing cutting-edge design and development services across web platforms, email marketing, video content and lead generation. Key accomplishments
• Completed in-depth market research to understand the target market, competitors and gaps in a new emerging industry
• Designed and wireframed a mobile app developed to enhance user experience while educating them on new product options
• Met bi-weekly with the CEO to build business… Show more Worked for a digital marketing agency providing cutting-edge design and development services across web platforms, email marketing, video content and lead.
• Met bi-weekly with the CEO to build business management and organizational skills; sharpened communication and leadership skills
• Completed bi-weekly challenges designed to develop business skills including: client development and networking, Interview skills, business organization and management, marketing video production, collaboration and.

Calgary, Canada Area

• Backshop employee duties:
• Ensuring that the driving range is tidy, clean and well maintained throughout the day
• Responsible for getting member’s golf clubs ready for their arrival
• Cleaning golf clubs
• Greeting and welcome members and guests

Calgary, Canada Area

Calgary, Canada Area

• Worked in the functional areas of a Calgary based private equity firm, including investor relations, legal, business operations, mergers and acquisitions and accounting
• Shadowed senior executives, conducted research on international companies employing similar business strategies

Bachelor'S Degree, Liberal Arts And Sciences, General Studies And Humanities

Quest University is Canada’s first independent, not-for-profit, liberal arts and science university, that is devoted entirely to.

Bilingual High School Diploma

Activities and Societies: Volleyball, basketball, and track & field coach, High school band (Trumpet), Supporting roles in the school.

Education record