Alessandra Mackay Email & Phone Number

North Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Acting in a leadership role for one of Canada’s fastest-growing companies, responsible for managing go-to-market (GTM) activities and timelines, overseeing new product introduction (NPI) workstream from product conceptualization to execution, and product arrival. Handles projects within the NPI pipeline, maintaining accurate project milestones and providing companywide visibility on timelines and health, escalating concerns to relevant product and supply chain teams. Collaborates with… Show more Acting in a leadership role for one of Canada’s fastest-growing companies, responsible for managing go-to-market (GTM) activities and timelines, overseeing new product introduction (NPI) workstream from product conceptualization to execution, and product arrival. Handles projects within the NPI pipeline, maintaining accurate project milestones and providing companywide visibility on timelines and health, escalating concerns to relevant product and supply chain teams. Collaborates with international teams to source projects and ensure alignment with launch plans, driving on-time and within budget delivery in alignment with goals.Key Accomplishments • Directed the project management of over 200 products within the company's New Product Introduction (NPI) development pipeline, ensuring precise tracking to meet established timelines and budgets. Successfully managed and launched over 240 products since joining Article, showcasing a track record of effective project execution and delivery, evaluated over $100M in annualized revenue.•Led and executed a GTM improvement project, including creating project charters, conducting discovery sessions, proposing new processes to enhance our speed to market, and regularly meeting with cross-functional teams to validate processes to enhance companywide performance. •Executed and collaborated with teams in the planning and logistics of 183 products sent to LAX for lifestyle photography.•Managed a roll-out streamlined project workbook to better enable visibility of key production activities across photography, product copy, and product naming.•Oversaw and managed a project blueprint application and changes to facilitate improved workflows for project teams.•Works in partnership with the Managers and Directors of functions across the business to stage and facilitate quarterly GTM activities Show less

Vancouver, British Columbia, Canada

Advanced to a full-time role responsible for developing and executing internal communication, process improvement, and digital marketing projects for a portfolio of international clients of the strategic creative agency. Collaborated with the creative director and company president to establish brand strategies, accountable for managing and overseeing detailed plans, budgets, schedules, and delivery, utilizing expertise in project management software, tools, and methodologies. Fostered and… Show more Advanced to a full-time role responsible for developing and executing internal communication, process improvement, and digital marketing projects for a portfolio of international clients of the strategic creative agency. Collaborated with the creative director and company president to establish brand strategies, accountable for managing and overseeing detailed plans, budgets, schedules, and delivery, utilizing expertise in project management software, tools, and methodologies. Fostered and maintained key stakeholder relationships and presented project plans to high-level executives and account teams to ensure multiple workstreams were delivered on time and within budget. Key Accomplishments • Led the implementation of the AGILE project management methodology and the transition of the existing project management system to Jira across the business.• Oversaw and managed the creation and launch of a new sub-brand for an existing client includingcollaboration on creative content, translation of brand vision into visual design (brand book, name, andidentity), and managing the creation of a microsite (design, copy work and development.)• Executed and oversaw the launch of a new real estate offering including redevelopment of the client’s key marketing documentation, digital ads, and web platform through the strategic storytelling of the product.• Coordinated an internal communications project to develop a new practice process for an architectural firm, changing from a static digital document to an interactive website, including creating a toolkit to streamline internal processes and decrease inefficiencies, launched August 2021. Show less

Vancouver, Canada Area

Supported a team of project managers on local and international brand development projects. Assisted with conducting in-depth market research to gather information and recommend proposals for new technology and planning and assited with event logistics. Key Accomplishments • Assisted project managers on a number of international and local brand development projects• Worked with senior project staff to plan, manage and complete logistics for local and international clients •… Show more Supported a team of project managers on local and international brand development projects. Assisted with conducting in-depth market research to gather information and recommend proposals for new technology and planning and assited with event logistics. Key Accomplishments • Assisted project managers on a number of international and local brand development projects• Worked with senior project staff to plan, manage and complete logistics for local and international clients • Completed in depth market research and recommended proposals for new technology • Assisted clients and Storydriven team to meet tight deadlines through initiative and proactivity • Coordinated large, off-site staff and client function; sourced and hired caterers and incentive gifts, planned multimodal transportation Show less

Calgary, Canada Area

Worked for a digital marketing agency providing cutting-edge design and development services across web platforms, email marketing, video content and lead generation. Key accomplishments • Completed in-depth market research to understand the target market, competitors and gaps in a new emerging industry • Designed and wireframed a mobile app developed to enhance user experience while educating them on new product options • Met bi-weekly with the CEO to build business… Show more Worked for a digital marketing agency providing cutting-edge design and development services across web platforms, email marketing, video content and lead generation. Key accomplishments • Completed in-depth market research to understand the target market, competitors and gaps in a new emerging industry • Designed and wireframed a mobile app developed to enhance user experience while educating them on new product options • Met bi-weekly with the CEO to build business management and organizational skills; sharpened communication and leadership skills • Completed bi-weekly challenges designed to develop business skills including: client development and networking, Interview skills, business organization and management, marketing video production, collaboration and conflict resolution. Show less

Calgary, Canada Area

Backshop employee duties:• Ensuring that the driving range is tidy, clean and well maintained throughout the day• Responsible for getting member’s golf clubs ready for their arrival• Cleaning golf clubs• Greeting and welcome members and guests

Calgary, Canada Area

Calgary, Canada Area

•Worked in the functional areas of a Calgary based private equity firm, including investor relations, legal, business operations, mergers and acquisitions and accounting• Shadowed senior executives, conducted research on international companies employing similar business strategies

Bachelor'S Degree, Liberal Arts And Sciences, General Studies And Humanities

Quest University is Canada’s first independent, not-for-profit, liberal arts and science university, that is devoted entirely.

Bilingual High School Diploma

Activities and Societies: Volleyball, basketball, and track & field coach, High school band (Trumpet), Supporting roles in the school.

Education record