Alessandra Pinto Email & Phone Number

Lyon, Auvergne-Rhône-Alpes, France

As the Brand Manager for European markets, I design and manage brand strategies and initiatives to drive market differentiation and foster brand loyalty, while ensuring alignement with global brand standards and objectives. In this role I lead a team of 3 persons (social media, events, creative writing) and work closely with Corp Comms, People team, Talents Attraction, Digital and local MarComms.

Obernai, Grand Est, France

Within the Global Marketing team, I was responsible to scale global Marketing strategies in the AMENEAT Region (America, Middle East, Near East, Africa, Turkey), enabling countries to increase their brand awareness & consideration for different target groups. Working closely with the Leadership team, I defined the MarComm roadmap for the Region and scaled the operations of campaigns & content, in collaboration with local teams, using a customer-centric and data driven approach.

Bas-Rhin, Grand Est, France

As Content Manager for the AMENEAT region, I was accountable for leading the CF team in producing and distributing engaging and authentic content for campaigns, with focus on digital and multimedia (web content, social media, video production).

Obernai, Alsace, France

As an International Communications Projects Manager, I was accountable for:• Planning and implementing communication campaigns through cross-channel approach (digital and offline) • Developing common tools, processes and other opportunities for AMENEAT MAs to deliver better integrated communications campaigns and activities• Supporting local teams in the definition of communication plans, in alignment with the global communications strategy within the Group;• Highlighting best practices and examples from peer countries to continue the improvement of MENEAT experience communications.

Marseille Area, France

As part of Thales Group, Gemalto focuses on two core technologies – Digital Identification and Data Protection - that counter the two root causes of cyberattacks, identity theft and unencrypted data.In this role, I was accountable for :• Supporting the go-to-market of LinqUs Profile Detection in LATAM and African regions• Formulating business cases with Mobile Marketing and Personal Cloud Backup verticals• Coordinating regional reviews with Solution Sales and Field Marketing teams• Developing the external communication material for LinqUs Profile Detection in partnership with MArCom: presentations, commercial leaflets.

Rio De Janeiro Area, Brazil

Oi is Brazil’s leading telecommunications service provider, with a fully integrated nationwide presence.As part of the Internal Communications team, I was accountable for :• Event Management: events to up 15.000 employees aimed at cascading strategic corporate priorities and stimulating the brand engagement• Content Management: empowered employees by sharing relevant information and best practice across online channels: website, emails, intranet, social media, blogs• Contribution to key HR initiatives: developed and executed HR strategy and activation to reinforce the organizational culture and value proposition• Multimedia: implemented a multimedia department aimed at engaging employees through inspiring audiovisual content• Project Management: liaison with technical production, design, creative, digital suppliers

Canal Futura is an educational TV channel from Roberto Marinho Foundation, in Rio de Janeiro, Brazil. It reaches 17 Brazilian states and holds 36 million viewers.As a Communication Project Manager, I was accountable for:• Coordination of promotion initiatives to advertise the exhibition grid at Futura TV • 2010 PromaxBDA finalist with the audiovisual series “Copa no Mundo” • Delivering engaging promotional material for the TV exhibition grid, on time and budget

Master Of Science (Msc), Marketing And International Brand Management

With courses fully in English and a multi-cultural team, this 1 year programme mixed theory and practice through hands-on projects that.

Integrated Communications Master Diploma, Business/Corporate Communications

Communication master course focused on developing solid strategic vision, ability to analyse business demands to propose integrated.

Bachelor'S Degree, Communication, General

• Jan 2007 | Scholarship provided during graduate final thesis “Young Consumers: a critical approach on children's consumption.