Founded artisan Italian wine import and distribution company, managing all aspects from sales (B2C, horeca) to communication, e-commerce operations, accounting, and overall business strategy, fostering growth and market penetration.

As a freelance communication strategist, I've honed expertise in brand (re)positioning, taught to PR Masters students at IHECS. Key projects include messaging for AS Adventure, copywriting for Orange, and brand positioning for XLG and ANPI.

As a guest lecturer at IHECS, I had the privilege of teaching Brand Identity to Master's students in Public Relations. My approach combined practical insights from my extensive experience as a communication strategist with academic frameworks, preparing students to craft compelling brand identities in today's dynamic market landscapes. My goal was to empower the next generation of PR professionals with the tools and understanding necessary to navigate brand challenges and opportunities.

• Practice (re)building and Team Leadership> Reorganize and manage the PR team, in order to strengthen the practice, improve its profitability and reinforce its role in the agency’s integrated communications offering. Supervise and coach the most senior profiles of the team to improve the quality of their deliverables and elevate them to a more strategic level.• Agency’s PR> Represent the agency at key industry associations (CSquare and ACC’s PR & Influence Taskforce).> Organize and build up a process for the agency’s own media relations.> Initiate and lead the launch of the agency’s new Instagram account, including its positioning and content pillars on this social platform.• Strategic Communications counseling> For clients in a broad range of sectors, including amongst others: food and beverage, tourism, healthcare, financial services.• Integrated communications> Coordinate multi-channeled campaigns, from strategic building and positioning, to PR & Influence programs, as well as to paid social media campaigns.• New business> Double the team’s revenue through organic growth of existing client portfolio and new client’s prospection.> Successfully lead PR and integrated comms proposals for new clients in a vast range of industries.

Ketchum, Brand PR & Corporate Communications> Strategic planning & Corporate positioningDevelopment of corporate programs, including definition of corporate messages and stories, elaboration of strategies and of tactical plans, stakeholder management, creation of press materials, as well as briefing and (media) training of spokespersons> Issues management & Crisis responseDevelopment of crisis manuals, including issues mapping and response scenariosCoaching of company representatives and management of media and stakeholders in crisis situations> New businessDemonstrated incremental growth of key accountsSuccessful experience in new business processes

Ketchum Pleon, European Public Policy Communications> International Account ManagementLead European Commission campaigns: develop umbrella communication strategies and plans and coordinate their implementation in up to 29 countriesBuild and develop a network of pan-EU media & stakeholdersOrganize large-scale (media) events, conferences and press trips (content development and logistical supervision)> Main Campaigns’2010 European Year for Combating Poverty’’Play to Stop: Europe for Climate’ (2009, ahead of COP15)

Define and roll out a campaign against “fisheries by-catches & discards” with the scientific teamAdvocacy towards EU institutions and supporting communications activities (writing of reports, position papers, articles and press materials, mapping of target EU officials, set up and assist scientific teams in meetings with decision makers and develop relationships with Brussels-based correspondents of European media).

Support in the organization of a concert on World Refugee Day (coordination with content & logistical partners and related press activities)Various internal communication tasks (e.g. daily press review).

Writing of the press review and of articles for internal and external publications and for the EP website.Assistance for the organization of conferences and meetings with Belgian Eurodeputies.