Alessandra Vinco Email & Phone Number

Rio De Janeiro, Brazil

Rio De Janeiro, Brasil

I work as a consultant in digital strategy and communication, helping companies strengthen their market presence and achieve significant results. With a customer-centric approach, I use data-driven insights to develop effective strategies and tailored solutions, primarily focused on the tourism and events• Development of branding strategies that align the brand's identity with its market positioning.• Conducting market analysis and benchmarking to identify growth opportunities and differentiation.• Development of digital communication plans focused on audience engagement and strengthening the brand persona.• Analysis and optimization of marketing funnels and customer journeys to improve conversion and customer retention.• Defining strategic digital channels, along with planning and producing content aligned with the brand's value proposition.• Evaluation of performance KPIs and development of insight reports for data-driven decision-making.

Florianópolis, Santa Catarina, Brasil

• Planning and structuring the schedule for Website, SEO, and Inbound Marketing projects;• Setting deadlines, processes, and risk monitoring;• B2B client management;• Conducting onboarding and aligning briefs with the needs and queries of clients and the team;• Managed multiple projects using Agile methodologies and task management tools such as Trello, Runrun.it, and Bitrix24;• Developed dashboards to optimize team performance during sprints.

Rio De Janeiro, Rj

• Management of over 30 projects in social media, performance, content, design, and website;• Strategic planning for Inbound Marketing, Google Ads, Meta Ads, social media, email marketing, and SEO campaigns. Platforms used: RD Station, Mailchimp, SEMrush, Google Trends, AnswerThePublic, mLabs, Etus;• Responsible for client onboarding, including SWOT analysis, SMART goals, benchmarking, brand and buyer persona creation, tone of voice, editorial guidelines, and media plan;• Managed a multifunctional team;• Streamlined processes and implemented tools that boosted team efficiency by 75%, resulting in increased productivity;• Managed and analyzed results, focusing on the most important KPIs for clients;• Provided support to the team in client service and other needs;• Managed B2B and B2C projects. Platforms used: Trello, Asana, Monday, and eKyte.

Niterói, Rj

• Responsible for planning the content calendar and creating content for the company's and clients' social media platforms (Instagram, Facebook, and LinkedIn);• Copywriting for websites, presentations, print materials, email marketing, and other pieces;• Providing guidance to designers and reviewing the written content produced by other copywriters;• Account management with direct client communication and support;• Participating in the development of the DVEX training program, designed to educate and assist entrepreneurs and business owners in digital marketing.

Rio De Janeiro, Rj

• In charge of the project communication strategies to raise awareness;• Responsible for planning the content calendar, content creation, and graphic design for social media platforms, with performance monitoring;• Establishing content distribution and email marketing strategies.

Rio De Janeiro, Brasil

• Responsible for communication with newspapers, magazines, and radios for project promotion;• Creation of the company's social media profiles and content production for Facebook, Twitter, and Google+;• Updating the website with new information and events.

Niterói - Rj

• Responsible for content generation and promotion on Twitter, blog, and company emails;• Contact with clients and partners via email and phone.

Mestre No Programa De Pós Graduação, Comunicação

Pós-Graduação Lato Sensu, Marketing Digital: Negócios E Estratégias

Bacharel Em Estudos De Mídia