Brand Development: Utilize consumer insights to inform brand strategies, develop distinctive brand positioning, and ensure consistency across all touchpoints.Consumer Insights: Leverage data analytics to gain deep understanding of target audiences and drive informed decision-making.Earned Media Strategy: Develop and execute social media, influencer, and PR campaigns to amplify brand visibility, cultural relevance, and engagement.Collaborations: Identify strategic partnership opportunities and manage collaborations with external brands, organizations, celebrities, and influencers.Creative Leadership: Lead in-house creative and production studios to deliver high-quality brand assets and marketing materials.Portfolio Management: Oversee brand marketing strategies across diverse portfolios, balancing priorities and maximizing the unique market opportunity for each brand.Leadership and Team Development: Provide visionary leadership, mentorship, and development opportunities to foster a high-performance culture within the team.

Purveyor of All Things QueerThis is more than a marketplace. It's a community.Queer and Ally is a marketplace finding brands that authentically support the LGBTQIA+ community.10% of our marketplace profits go back LGBTQIA+ organizations helping to elevate and support our community.Queer owned, Queer operated, Queer funded. Allies Welcomed!

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down.

A Better Bag for a Better World. Certified B Corp. Parker Clay is transforming communities through trade to create social and economic empowerment. With every product we make, we are not only empowering people in the local communities but we are also partnering with non-profit Women at Risk in giving back to help more women in Ethiopia realize their potential.

Global leader of Brand Marketing. Responsible for brand strategy including the relaunch of brands and positioning of the organization as a technology leader in wearables. Lead integrated brand marketing strategy including public relations, social media, special events, campaign strategy, e-commerce and retail experience. Brand partnerships and product collaborations. Lead CSR/purpose initiatives #maketimeforgood.

Key team leader in US retail expansion plan, opening 50 stores in 3 years. Created and implemented US brand strategy and development of growth targets which align with global business objectives. Implemented flexible and agile processes to react quickly to weekly business and seasonal direction changes.• Lead cross-functional collaboration of product launches and campaigns communication with DigitalMarketing, Ecommerce, VMD, and Public Relations teams to maximize efforts and customer engagement,while ensuring consistent messaging across all channels.• Developed creative briefs for US advertising campaigns and seasonal media strategies.• Created and implemented seasonal and monthly marketing calendar and media plan.• Responsible for the retail experience and all in-store marketing including managing POP assets +campaign-related in-store materials. Participated in design of retail pop up locations and concept stores.• Collaborated with merchandising team on retail calendar based on product launch dates and promotionalstrategy.• Launched nation/local UGC social media campaign of brand ambassadors #whereUNIQLO includingcontent curation platform, whereuniqlo.com.• Special events planning and execution both press and customer facing.• Worked closely with Global Marketing department in Tokyo fulfilling US marketing needs.• Strategically planned and negotiated key brand partnerships such as collaborations with artists, designers,and organizations such as MoMA as well as other local organizations.• Lead community programs including sponsorship of MoMA Free Friday Nights, local charity support with sports organizations including the Red Sox Foundation as well as others throughout regional expansion.• Organized support in partnership with Social Responsibility team during times of crisis such as naturaldisaster relief and community outreach.• Managed a team of 9, including 4 direct reports. Reported directly to CMO

Define the brand’s positioning and increase awareness through strategic planning and concept development.Development and implementation of the marketing plan strategy, including media planning and trade marketing.Analyze effectiveness of the media mix, advertising campaigns, and monitor brand health tracking.Strategically plan activities and events relating to added value programs with media partners.Manage and develop all creative assets, including elements for internal departments, retailers, as well as communication collateral for Key Account and Independent Account sales teams.Design, develop, and execute POP/SIS initiatives to profitably increase consumer purchases, and increase branding at top key retailers.Design, develop, and execute captivating window installations at leading retailers at landmark flagship locations.Directly responsible for trade shows, including managing calendar, booth designs, show management, and press appointments.Collaborate with marketing and buyers at leading retail/e-retailer accounts to develop coop campaigns, which drive sales.Special events support at brand activations as well as retailer events at both Key and Energy accounts.Manage largest portion of overall marketing budget representing 75% of total investment.

Develop brand identity and build awareness within the industry and at point of sale.Manage all marketing efforts arranged by regional sales force including POS displays, coop advertising and trunk shows. Plan and execute strategic special events including the Behind the Camera Awards honoring directors, producers, and stylist within the film industry. Event management included coordinating travel and accommodations for outside markets, international and national press, red carpet talent support, and additional social activities during event weekend.Managed tradeshows calendars and outreach targeting press, retailers or end consumers.Forecast, balance and maintain the US marketing budget and international annual event budget.Developed website design kit for retailers, to aid in increasing Hamilton’s presence on their site.Plan Internet media buys and create email blast to client database.Work with movie studios, product placement agencies and Swiss headquarters on Hollywood placements. Develop point of sale promotions in conjunction with films’ theater or DVD release dates.Project manager for shop in shops and custom displays for retailers.Design marketing materials including in store signage, promotional leaflets, annual retailer catalog and newsletters.Responsible for in house PR product line samples.

Directly responsible for all public relations efforts for multiple brands, including creating and maintaining close media relations, press kits and releases, evaluating weaknesses and strengths. Worked with stylists of hit TV show Gossip Girl to supply all 'chic' uniforms as seen during the first 2 seasons.Coordinated all media planning and negotiated both trade and consumer advertising buys.Worked closely with creative team on campaign decisions and details across all brands.Responsible for showroom visuals, which included seasonal duratrans, windows and displays.Researched and prepared for seasonal photo shoots. Assisted in selecting locations, samples and models as well as being an on-site manager, maintaining schedules.Managed actual and estimated fiscal budgets and licensee quarterly reports.Organized all sales and retail request for in-store marketing support and signage.Researched and organized focus groups and viral marketing opportunities.Handled trade shows and corporate event planning.

Completed Request for Proposals from clients and/or agencies. Compiled competitive reports for local and regional offices. Collaborated with marketing department on integrated programs and promotions involving client sponsorship. Handled forecast and spending histories of key accounts. Researched and executed new business development, specifically fashion client prospects. Maintained and updated in-office and corporate integrated intranet database. Managed all billing, insertion orders and line-ups for each issue of the magazine.

• Work directly with Vice President and Director of Marketing & Special Events for the U.S.• Research and developed local and national promotional events.• Created event and promotion press books, consisting of development, copying and cropping layouts of books.• Prepared and organized garments and products for photo shoots and events.• Maintained department budgets, handling invoices and expenses.• Managed and developed calendars and timelines for events and promotions.• Developed and maintained RSVP guest list for events and Emporio Armani clientele outreach program.• Directly responsible for marketing activities in Giorgio Armani, Emporio Armani, and Armani Casa stores.• Maintained close relations with different business affiliates.