Alessandra Ferro Frota Email & Phone Number

Greater Campinas

In charge of Finance and BackOffice.

In charge of software distribution's P&L. Leading a team of Products Managers and Sales Specialists responsible for sales, marketing and channels strategies.

In charge of public relations, corporate affairs, customer relationship management and quality. I've reported to CPM's President.The developed activities includes:•CPM IPO process support;•Net Promoter Index® management including customers loyalty versus proftability analysis and recommendations.•Reorganization of all customers satisfactions surveys resulting in a better management of the delivery quality. •Redefinition of all satisfaction surveys and monitoring the quality of Product & Service Delivery, analyzing the results in a segmented customer perspective: strategic and operational;•Aplication of CPM Image Perception Survey•Competitiveness Surveys: Win & Loss Review;•Processes and CRM tools review in order to build a Customer Unique Vision;•Ombudsman role;•Processes quality auditorship.Additionl task: CPM social program management - Link Social.

Marketing Consultant.As a New Business Developer inside CPM S.A. in charge of:- Create IT as a service offerings focused on small and medium retailers, hotels, restaurants and medical centers.Other Markets Projects:- Cultural Marketing: Finding investments. Politheama.- Agro-Business Resellers: Creating value in milking machines sales. MaxiBrasil.

Responsible for the most innovative CPM product, called Fit-Ix, based on technology and business model “on-demand”. In charge of: - Market research and intelligence in order to define the best go-to-market strategy; - Product Identity and Brand Strategies; - Product Positioning for the different focused markets: Corporate, Government, SMB, SOHO and Consumer; - Partners Relationship Management including contracts negotiation; - Interface communication between Sales, R&D and the market, answering to the business needs and demands that will affect next product versions; -Marcom actions definition and management.Part of CPM’s Strategic Planning Team contributing with the following plans: - Products Segmentation Analysis and Recommendations - Customer and Market Segmentation Analysis and Recommendations

Market Intelligence - Distribution Strategic Plan development for 2003 to 2005. Responsible for market research including analysis, recommendations, executions. Measurable thorugh results.Business Executive- HP, Compaq, Epson, Xerox, Lexmark and Okidata Product Lines Management.- In charge of US$ 25M/year budget with HP Brasil (and New HP after Compaq’s merge). Raising #1 market-share position in the channel distribution.- Market analysis / seek out opportunities to expand the business and strengthen company presence in the market.- Medium / long term goals development to meet proposed distributions and sales targets.- Strategic Actions management and coordination.- Purchase Decision / Stock’s Level Control.- Product Specialists Team Management.

- HP Product Line Management.- In charge of US$ 25 million/year budget with HP Brasil. Raising #2 market-share position in the distribution channel.- Product’s cost structure knowledge, pricing and commercial policies used to increase results.- Purchase Decision / Stock’s Level Control.- Product Specialists Team Management.

- Technical Support for HP Resellers.- HP Resellers Sales Training and Fairs Support.- Products Demo in Customers Facilities.