International Markets, 360° Marketing Insights and Strategy Consulting, NPD ExpertiseMarketing Researches, Qualitative, Quantitative and Psycholinguistic Methodologies, Concept, Brand, Advertising, Product and Services Studies

Consumer Insight FIT (France and Italy Together), in charge of Marketing Researches, qualitative, quantitative continuous data Nielsen, Brand Tracking and Ad Hoc Researches

Italy National Market in charge of the new products development from concept to launch plan, leaving npd when commercial plan moves on (Martini Soda, New China Martini, New liquid for Martini vermouth) in charge of Marketing Researches, quantitative continuous data ie Nielsen, Brand Tracking and ad hoc researches, managing budget for both Researches and New products design packaging

Italy National Market further to the development of customer caring activities in the newly developed Quality Management: selection of caring providers, coordination of telephone outbound activities, performance monitoring within the set deadlines, construction of comprehensive benchmarks aiming at individuate situation concerning territory and/or behaviour, training and motivation of call center resources.

In charge of the development of new products on the national market within the recently established New Business Unit; detection, potential analysis, launch plan and development of new products. Development strategy of vertical directories according to affinity groups and launch of the “Eccomi” guide devised for new mothers

Definition of competitive screens through the individuation of needs, the media to satisfy them and relevant market shares; creation of the brand equity system and analysis of the communication and advertising investment effectiveness, monitoring of products’ performance also for online products’ usability, identifying and studying of new development opportunities

In charge of marketing plans and analysis for new acquisitions & licenses, group researches management and coordination, development and coordination of the new Corporate Image.

International Markets, coordinator of business activities through consumer insights, market and competition analysis to support on focusing and implementing marketing mix variables within the current portfolio. Individuation of expansion opportunities within the business development.Main office activities: marketing plans and support of Women’s Division group strategies, coordination of communication activity on owned brands, qualitative and quantitative market researches, marketing and… Show more International Markets, coordinator of business activities through consumer insights, market and competition analysis to support on focusing and implementing marketing mix variables within the current portfolio. Individuation of expansion opportunities within the business development.Main office activities: marketing plans and support of Women’s Division group strategies, coordination of communication activity on owned brands, qualitative and quantitative market researches, marketing and commercial information system, route to market Show less

In charge of Marketing Researches, post within the Division’s General Management, national market.Setting and control of quantitative (national surveys, product test, concept-use test, consumers follow up, purchasing simulation, price sensitivity, hall test) and qualitative (motivational, projection and creative) ad hoc researches on the brands, launches and advertising effectiveness. Processing of Nielsen data, analysis on the competitive position, quantitative market evaluation. Coordination… Show more In charge of Marketing Researches, post within the Division’s General Management, national market.Setting and control of quantitative (national surveys, product test, concept-use test, consumers follow up, purchasing simulation, price sensitivity, hall test) and qualitative (motivational, projection and creative) ad hoc researches on the brands, launches and advertising effectiveness. Processing of Nielsen data, analysis on the competitive position, quantitative market evaluation. Coordination within international market research department Show less

In charge of commercial for Key Customers for mailing and magazine based communication campaigns. Commercial management of consumers and prospective database.

Experience within brand identity researches through creative animations, study on new qualitative methodologies to anticipate consumers needs and their marketing applications.