- Managed the sales representative and wholesalers overseeing tasks such as sending samples, preparing orders, handling shipments, and processing payments- Achieved a 20% sales increase for through the sales representative channel over two years compared to 2019 and acquired 5 new clients- Secured 6 new wholesale clients and increased revenue by 30% compared to 2019

- Launched the company website supported by third party agency - Conducted in-depth brand identity analysis focusing on market positioning, target audience and strategies- Managed entire orders process, updated homepage and online showcases with 13% MoM engagement increase- Created a monthly newsletter to loyal customers featuring promotional content and new arrivals; analyzed weekly data to implement 2 sales promotions per month for both retails and online stores- Showed exceptional objection handling skills in keeping high customer satisfaction - Overachieved online sales targets by 110%, resulting in getting permission for a new hire in the team- Managed social media platforms by planning posts and reels, developing a cohesive theme, and maintaining daily activity with tailored communication on Meta Business Suite

- Created promotional graphic images for newsletters and in-store displays, enhancing brand visibility- Designed and prototyped new shopping bags and labels in line with brand identity and sustainability regulations- Managed stakeholders through advertising and promotions planning; developed - Crafted seasonal shootings, including set design, model selection, and makeup/hair styling for collections- Created in-store promotional videos

- Managed retail operations across national territory through 85 stores with 10,000 items per store yearly- Arranged stores setup and window displays in line with company policies and ensuring brand identity consistency- Selected new props for displays to effectively highlight garments and enhance customer engagement- Recruited 16 employees for retail locations and successfully trained according to high company standards- Coached employees leading to average sales increase of 34%- Managed 5 new store openings for the entire process

- Created new experiences to increase visibility and expand the target audience by 27%, organizing wine tastings and tours- Designed and developed labels, marketing material (such as shopping bags, brochures and business cards)- Assisted clients in customizing 2 private events monthly on average - Developed and created a new product in collaboration with a distillery, the world’s first and only Moscato di Scanzo D.O.C.G. Gin, achieving a 15% annual sales growth - Created the company's website according to the client's requirements - social media content