Alessandre Christian Zacchello Cordero

Alessandre Christian Zacchello Cordero Email and Phone Number

Intrapreneurship in Marketing & Sales
Alessandre Christian Zacchello Cordero's Location
São Paulo, São Paulo, Brazil, Brazil
Alessandre Christian Zacchello Cordero's Contact Details

Alessandre Christian Zacchello Cordero work email

Alessandre Christian Zacchello Cordero personal email

About Alessandre Christian Zacchello Cordero

Extensive expertise in marketing, sales, and trade marketing across diverse sectors, including appliances, home care, beauty care, confectionery, healthcare, sports goods, nutrition, and both B2B and B2C markets. Proven track record in building strong connections with consumers and customers, setting the highest standards for stakeholder relationship management.Demonstrated ability to lead P&L management and ensure effective resource allocation to drive corporate focus on sustainable growth and long-term strategic goals. Skilled in delivering comprehensive financial and sales reports to identify growth opportunities, maintain positive POS trends, and strengthen market positioning against competitors.Experienced in developing and executing strategic marketing plans to enhance market share and foster customer loyalty. Expertise includes product portfolio management, supplier development (new categories and products), pricing strategy, budget management, distribution, seasonal planning, and channel management. Proficient in orchestrating communication activities such as sponsorships, PR, and social media campaigns.Adept at new business development and key account management for top-tier clients such as Carrefour, Sodimac, B2W, Casino, Polishop, and Walmart. Successfully led sales campaigns, promotional initiatives (sell-in/sell-out), sales incentive programs, merchandising team management, and customer relationship management. Extensive experience in coordinating store events, concept stores, kiosks, trade fairs, and sales conventions.Strong background in e-commerce strategy development, digital sales analysis, and the execution of targeted promotional and social media activities.Core competencies include flexibility, seniority, business acumen, robust financial management, team collaboration, problem-solving under pressure, and critical analysis. Recognized for leadership, proactive approach, creativity, and enthusiasm, consistently driving companies and teams toward structured and sustained growth.

Alessandre Christian Zacchello Cordero's Current Company Details

Intrapreneurship in Marketing & Sales
Alessandre Christian Zacchello Cordero Work Experience Details
  • Fini
    International Marketing Manager
    Fini Sep 2018 - Feb 2020
    Jundiai
    Management of international marketing activities and trade marketing of of Latin America and Africa. Strategy, planning and managing the local marketing branches in Chile and Colombia, start-up of structures in Argentina and Peru and distributors partners in other countries . Communication alignment with Brazil head quarter and strategy with Spain to support the regional activities, review of budget and plan, product launches and portfolio, promotional campaigns, POS material, strategies in order to grow up sales and market share. Monitoring and management meetings for analysis of results and planning with countries and local managers. Search for international suppliers to promotional materials and line extension for other countries like the United States and Europe.
  • Aczc Consulting
    Head/ Manager Marketing And Sales
    Aczc Consulting Feb 2015 - Aug 2018
    São Paulo Area, Brazil
    Consultancy services to analyze all aspects of Company, related to sales, trade marketing and marketing areas.JOBS:European Sport Nutrition Company 03/18 - 05/18Project development for European brand to entry at the Brazilian market with market analysis, competition analysis, consumer need/characteristics, sales channel, import analysis, logistics, warehouse, product line, necessary registers (ANVISA and INMETRO), price positioning, price list by channel, P & L, sales entry strategy, sales potential, forecasting, launch events, media plan, profile of key customers and distributors, and list of service providers and partners.Delta4C 10/17 - 01/18Mentoring of technology startup business. Development of strategic plan, P & L, project flow, Canvas, Design Thinking, presentation and structure the business next steps.Symbol 04/17 - 09/17Definition of portfolio, packing, price, policy, distribution, sales team and nutritionists, exhibition, events, promotions and social media activity (Vita Souce).Universal Nutrition, Labrada Nutrition, Pacific Health and GTUSA 02/16 a 03/17 Plan the strategy from short to long terms to all commercial areas, sales, product regulatory, trade-marketing and marketing to international brands in Brazil market. Review of internal/external structure, regions, channels, contract, commision, budget, trade agreements, sales campaigns, promotion, communication, sponsorship, merchandising, events, portfolio, price positioning, forecast, packaging, indicators and processes, etc.Promote the Company, products and services to grow market-share and improve the brand awareness.BG&H 02/15 - 12/15 Structure and developed new relationship with international business companies to invest entertainment business especially in Malls. Developing the partners to international trade-fair (Retail Real Estate), to the retail business in Brazil.
  • Spectrum Brands
    Senior Marketing Manager And Business Development
    Spectrum Brands Oct 2010 - Dec 2014
    São Paulo Area, Brasil
    Managing company's new business and marketing with multiple brands George Foreman, Russell Hobbs, Remington, Stanley, Kwikset, Rayovac, Dingo, Spectracide, Hot Shot, etc. Development of the line appliances, personal care and start-up of the lines of Pet and locks / padlocks. Trade marketing management, management and deployment of e-commerce and attend special accounts directly. Definition of product portfolio, promotion, POS actions, budget, marketing activities and trade marketing, social media, team management, promoters, retail shares, strategic partnerships, pricing, P & L, advertising and distribution. Management of international projects (GBP), service call rate, consumer after sales support, technical assistance and certification process.
  • Arcor Do Brasil
    Product Manager - Chocolate Category
    Arcor Do Brasil Apr 2009 - Oct 2010
    São Paulo Area, Brasil
    Managing the market analysis and strategic planning for seasonal items (Easter, Christmas, Mothers Day and Valentines Day), distribution, trade-marketing, POS material, promotion, budget, advertising, P/L, price, product development, forecast, stocks, market research, sales training, incentive programs and client relation.
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  • Groupe Seb
    Product Management Categories
    Groupe Seb Jun 2008 - Mar 2009
    São Paulo Area, Brasil
    Development the strategic plan for short and medium term and strategy to re-enter in beauty care line. Search for new channels and developing the profile of the sales team for the channel. Review all portfolio and strategy for the brand, profitability, sales approach, POS material, market analysis, competition, pricing, channels, forecast, budget and promotion.
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  • Belliz - Prada, Ricca, Vertix, Enox, Kess & Clia
    Brand And Business Management
    Belliz - Prada, Ricca, Vertix, Enox, Kess & Clia Jan 2002 - Jun 2008
    São Paulo Area, Brazil
    Management of marketing expansion to foresee market trends for new products, lines and segments as well as for the launching of new brands, searching for suppliers in Brazil and abroad with frequent business trip (Europe, USA., LATAM, Korea, China etc), certification of suppliers´ plants, analysis of quality, production capacity and definition of characteristics of or changes in products. Launch strategies, communication activities, promotion, events, point of sales material, pricing, P&L, budget, forecast control and channel distribution.
  • Electrolux
    Product Marketing
    Electrolux Feb 1999 - Jan 2002
    Curitiba Area, Brasil
    Responsible for home appliances and professional line in the floor care division. Participation in world-wide projects, launching, budgets, project-team strategic and responsible for planning and development of product range strategies for the market (price, distribution, packing, manual, features, communication, training of sales team, after sales, promotion, internet, etc).
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  • Penalty Asics, Cambuci S.A
    Product Specialist
    Penalty Asics, Cambuci S.A Feb 1997 - Feb 1999
    São Paulo Area, Brasil
  • Agência De Publicidade E Marketing 2C
    Sales
    Agência De Publicidade E Marketing 2C Jan 1996 - Feb 1997
    São Paulo Area, Brasil
  • Xerox
    Sales
    Xerox Oct 1994 - Dec 1995
    São Paulo Area, Brasil
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Alessandre Christian Zacchello Cordero Skills

Marketing Management Positioning International Business Consulting Europe Market Suppliers Brazilian Channel Shopping Centers Expenses Foresee Technical Assistance Valor Sales Finance Sales Shanghai Personal Care Pacific Market Research Fiscal Policy Asics Competitive Analysis Finance Digital Marketing Merchandising Structure Dia Fmcg Sales And Marketing Real Estate P&l Management Business To Business Temporary Placement Product Management Beauty Industry Point Of Sale Electric Vehicles Uma Pets Search Management Design Public Relations New Channels Short Crm Spanish Promoters Leadership Monitors Citizenship Strategic Partnerships Accounting B2b Financial Forecasting Korea Seasonal Incentive Programs Quotas Profit Symbol Brand Awareness Consumer Languages Bem Business Services English Team Management Trade Agreements Team Leadership Reports Strategy Branding Microsoft Office Microsoft Excel New Business Development Pricing Strategy Nas Fair Use Characteristics Customer Service Business Management Project Management Product Development Trains And Add Rails Stakeholders Shares Commercial Real Estate Chicago Board Of Directors Partnerships Campaigns Latam Analysis Canvas Plano Publicity P&l Product Marketing B2c Anvisa Tetra Social Media Promotional International Trade Segments Strategic Business Start Up Projects Pcp Retail Space Spectrum Operating Systems Market Planning Dos Appliances Business Expansion Marketing Mix Business Development Communication Home Negotiation Mothers Searching Advertising Customer Relationship Management Strategic Planning Medias Sales Management Das Chocolate Competition Macro Analysis Trade Marketing Marketing Nutrition Design Thinking Sales Trainings Indicators Manicures Executive Team Project Business Process Improvement Pos Material Contractual Agreements Launching Plants Clia Short Term Launch Strategies Pricing Internal Audit Usa Packaging E Commerce Regulations Distribution International Applied Behavior Analysis Portfolio Paris Account Management Brazil Start Ups Interfaces Sourcing International Project Management New York Investments Explore Business Planning Relationship Building Project Portfolio Management Stocks Shot Rate China Xerox Market Analysis Social Media Marketing Budgets Business Strategy Fast Moving Consumer Goods Trading Hong Kong Meetings Marketing Strategy Delivery Propaganda Christmas Locksmithing Sponsorship

Alessandre Christian Zacchello Cordero Education Details

Frequently Asked Questions about Alessandre Christian Zacchello Cordero

What is Alessandre Christian Zacchello Cordero's role at the current company?

Alessandre Christian Zacchello Cordero's current role is Intrapreneurship in Marketing & Sales.

What is Alessandre Christian Zacchello Cordero's email address?

Alessandre Christian Zacchello Cordero's email address is ac****@****ail.com

What schools did Alessandre Christian Zacchello Cordero attend?

Alessandre Christian Zacchello Cordero attended Fiap, University Of California, Irvine, Fgv - Fundação Getulio Vargas, Universidade Presbiteriana Mackenzie.

What are some of Alessandre Christian Zacchello Cordero's interests?

Alessandre Christian Zacchello Cordero has interest in Social Services, Economic Empowerment, Education, Science And Technology, Human Rights, Arts And Culture, Health.

What skills is Alessandre Christian Zacchello Cordero known for?

Alessandre Christian Zacchello Cordero has skills like Marketing Management, Positioning, International Business, Consulting, Europe, Market, Suppliers, Brazilian, Channel, Shopping Centers, Expenses, Foresee.

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