Alessandro Abis Email & Phone Number

Turin, It

Lucca, Italia

• Designed and developed a transformational training program (Brand Value Academy) to all Marketing, Trade Marketing and Sales depts to shift the strategy of the division toward a customer-centric approach, aimed to create value in the long term for the owned brands.• Complete revision of team responsibilities with the creation of a "Brand Management" division and an "NPD&Product Management" division within central Marketing. Successfully reviewed the entire process for NPD management.• Activated the LinkedIn page for the Lucart Professional brand and oversaw the strategic growth plan of the fan base and its editorial plan, including special projects.• Direct and active involvement in the international recruitment of new resources.• Successfully launched a dedicated range for Lucart Professional and Fato brands through Amazon Marketplace in Italy, France, Spain, Germany, and the UK.

Alessandria, Italia

• Developed the 3-year marketing plan for all the products of the company, with an approved investment in marketing and communication.• Completely redesigned the look and feel of all the ranges under the 2 main brands of the Group.• Developed a new range of precooked products to be launched in Italy and other 4 European Countries in Q4 2019.

Turin Area, Italy

• Defined the new Carte Noire marketing mix, from concept to communication strategy, from new packs to improved blends.• Led the definition of the marketing mix for the global roll-out plan of Prontissimo in 7 Countries in 2016 and another 20 Countries in 2017/2018.• Led the insourcing of the production of the whole range of Merrild instant products from JDE to Lavazza.• Defined the innovation pipeline and NPD ambition at a global level for 2017-2019 and all the instant coffee brands: Carte Noire, Prontissimo, Merrild.

Turin Area, Italy

• Defined the whole marketing mix and NPD process for a new range of products for the UK market.• New international adv campaign launched in more than 20 Countries with an average increase in brand awareness of 15pp.

Torino, Piemonte, Italia

• Responsibility of the premium products’ portfolio for Roast&Ground, “Espresso” and “ESE pods” categories in the Italian market.

Alba, Piemonte, Italia

• Globally responsible for brand stretching of Ferrero Rocher in the following categories: hollow figures (Grand Rocher, Rocher Bun-ny, Rocher Easter Egg), mini-Rocher, Rocher chocolate bar, Rocher Ice cream. Definition of insights, qualitative-quantitative market research, recipe development, packaging, communication campaign, price positioning and P&L to allow the delivery of "turnkey" projects to local business units for commercial launch.

Torino, Piemonte, Italia

• Successfully managed all the price and promotional activities to support the new campaign aired in September 2011.• Involved in the development of 2 different commercials, from the brief and screening of the proposals (and the testing of these with consumers) to the supervision on the set.• Developed four new promotional packs and one “special occasions pack” (Christmas pack) in the last 6 months, leading cross-functional teams composed by Economics, Operations, Packaging, Sales, and Trade marketing.

Torino, Piemonte, Italia