Alessandro Andó Email & Phone Number

Milano, Lombardia, Italia

Creation and implementation of an integrated marketing plan at a strategic, tactical and operational level to increase awareness and relevance of Atelier VM brands on the international market. I define activities in the areas of S&D, PR, CRM, Trade MKT and Visual to achieve company revenue goals. Supervision of all branding, advertising and promotional campaigns along with commercial marketing activities and events. Coordination of PR agencies in Italy and abroad.

Milano, Lombardia, Italia

Activities in the areas of S&D, PR, Trade MKT and Visual for business development and Brand awareness in the On/Offline channels.Key Results:• New MKT organization Today the company has under the MKT umbrella 4 different departments (E-Com, Retail & CRM, Communication and Visual Merchandising) with 15 people.• Digital transformation with elevated content and experience.• Always on & focused media strategy using all media touch points • Roll-Out of new tools, with a consumer-centric approach (e.g., new loyalty program).• An omnichannel approach to having one (only and clear) voice

Milano, Lombardia, Italia

Lead Corporate Communication activities for the Italy market in daily projects in an efficient and effective manner creating added value for the Brand. Develop all the MKT activities related to the Atelier Swarovski Brand collection (Jewels and Eyewear), ultimate creative expression of Swarovski:• ONE integrated DIGITAL ecosystem with elevated content/experience• Regional toolkit integrated in brand campaign and strategic• Multi ambassador approach for maximum regional relevance• KCP activation part of the integrated brand campaign• Recognizable Visual Identify & Style filter across all touchpoints• Retail: Optimizing return on investment and tailor tools to distribution• Always on & focused media strategy

Milano

Responsible for defining and implementing the Trade Marketing Plan by managing trade marketing team competences split by sell-in and sell-out, with a 360° approach in terms of SELL-IN (wholesales) and SELL-OUT initiatives working with a consumer centric approach in close synergy with the Digital, social media and CRM world, to guarantee with specific consumer activations, results in terms of sellout performances and a unique shopping experience.

Milano, Italia

Direct report to the Marketing Director,In this position, I was in charge in planning, managing and executing high potential projects related to Sales, Trade MKT and Communications activities in line with VG goal.I was responsible for turning the strategist’s vision into reality, identifying all the activities that need to be completed to close a project by strategically activating appropriate team members by managing the budget and timeline of the project and then ensuring that everyone keep to thisSales Project Development of special projects in 2013 to support the Sales department to create additional sales generating dislike with a consequent achievement of the target.Convention CGB - organization and implementation of the 2012 and 2013 convention for the 600 best partners of the consumer good businessBranding & PR Events on the Italian territory (eg. Villa Erba in Como - San Domenico Resort in Taormina) to increase the awareness of the Swarovski brand and build consumer loyalty.

Innsbruck - Austria

Development, production and delivery of key projects from proposal to implementation in line with Company goal of brand elevation.Special Projects:• FashioNation a Branding exhibition party, with special guests such as Naomi Campbell, Sophie Ellis Bextor, Mika and Skin. More than 800 people including international press.• Hospitality Design exposition at Las Vegas organized by Lighting division to get in contact with new sales lead.• Swarovski “Crystal Palace” Installations during the Design Week by five world renown designers• Swarovski Christmas Tree at Galleria Vittorio Emanuele II in Milan.• “Jewels on stage” an WW cultural exhibition (15 countries) visited by 2.000.000 people.

Interior Design

Management Engineering

Technical High School Degree