From the very beginning, innovation and reliability have been the priorities I myself and all here have decided to focus on, choosing to follow them faithfully and to make good our promises with the utmost commitment. Commitment alone, however, is not enough: you have to be ready and present, competitive and quick. You have to be able to read between the lines, interpreting any demands in the air so as to be able to gather and elaborate them.Solutions are born by anticipating them.This is a challenge not to tackle alone but to face with the maximum strength. And this means with people. These days, it’s almost a commonplace to say “Firms are the people who make them up”, but it boils down to culture and education.Ours is a family firm that knows full well the value of promises made, both inside and outside the company. This has been a clear lesson ever since the days when my brothers and I used to come to the firm to study and work under the eyes of our father, Carlo, a real entrepreneurial master, whose vision was long-term and who never, even for an instant, set aside his – our – family.Although today the firm is a multinational company, we never fail to give back to our people, our community and our territory all that our presence stands for. Sustainability is one of the paths we follow, through concrete action, to maintain our unbreakable links to the territory where we are located. This word all too often risks losing its clarity through a less than sincere over-use. We, therefore, use it with great respect, taking it on board as another of the commitments we hold it so important to maintain.Every single day.