Helping to grow the footprints of our brands in the New York Metro area

Generating sales and expanding the distribution, both on premise and retail, for quality-focused estate bottle wineries. Creating strong brands by placing products in high-end restaurants with high visibility. So far, sales and distribution increased dramatically as New york Metro comes back from the pandemic lows.

Cultivating the Off and On premise market in Ny Metro, with the goal of creating distribution and sales for the premium wines of the Jackson Family estate portfolio. This is an experience with high-end Californian and Oregon wines, and its competition.

I work closely with our suppliers and distributors to make sure these Italian brands can be successful in the USA and also serving as a liaison between wine producers and the marketplace. I produce marketing tools and a compelling value proposition for these brands while also working on a volume forecast. I am making sure the supply of goods is adequate to match current sales and sales growth; I analyze market sales data, competitive positioning and key performance indicators in our distribution, while also evaluating profitability, trends in the market and new products development. I have been creating and implementing strategies to increase sales across the markets and supervised P&L statements. Also, I have been producing sales material for training programs across the USA for our distributors sales-force and setting up events with end consumers. Lastly, I have been coordinating PR efforts through marketing agencies to increase brand awareness both with the traditional and the social media channels.

In this position I am cultivating the market for higher end, Fine Italian Wines in New York State with a particular aim to the Manhattan based on-premise accounts. The goal is to develop brands and their distribution within the largest market for import wines and the largest distributor of Wines and Spirits in USA. A real challenge and an excellent place to learn new things, to develop new strategies and brands and to get to know successful people.

Similar to the previous- the aim of the position is to grow the on premise business in New York City for high end Italian Wines - plus to develop a team of 4 Italian Specialists.

This Importer of French Wines had branched out in importing and distributing a collection of Italian estates and I am promoting these wines in the Manhattan on premise area.* Three portfolios are here represented: - Monsier Touton Selection is aimed at finding good price/quality ratio in traditional appellations. - Farello Wines is a collection of small, estate bottled wineries that craft top quality (regardless of price), sometimes organic. - WineWave is innovative in searching new and upcoming production areas where these properties are rising starts and leaders in quality. * Our goal is to find distribution and appreciation for these products among Manhattan's restaurateurs. * My experience in this market makes sure that the promoting effort will be cost effective and productive. * My experience in developing business and creating new ventures is a great help to start this project.

Cultivating the NYC market for a nice importer and distributor of traditional boutique Italian wine estates. This experience led me to understand the necessity of small brands to create a unique image and a personal, intimate connection with their customers.

I was in charge of the relationships between the Italian, Spanish and South American brands and the New York on-premise market.Through a division of 8 Sales Reps my goal was to increase the sales volumes and values, including expanding the current distribution. Also thank to me the team had a good year but my position came short of my expectations; I then decided to move on and focus more on off-the-beaten track wines.

Managing the brand portfolio (50 and more international wine estates) within the key accounts in New York City. Being a Italian and German wines specialist, I develop marketing plans and activities to build strong brands.

Consultancy assignment: consumer research and introduction of a knowledge management system for the Ministry of Agriculture.

Management of the European Grant for cultural activities in 3 countries and with 13 project partners (Italy, Germany and Czech Republic).

Agora' Inc. Owner and Manager, Siena, Italy (1996-2001) - Introduction of educational services for private, corporate and institutional customers. - A 3 years course in Restoration and Conservation successfully introduced in the local market (budget: 175,000 Euros). Market analysis, advertising and sales, HR, financial and operations responsibilities. Consultancy assignments: - Municipality of Siena, Italy (1998 – 2001) creation of a new company in the field of archeology and architecture in order to lessen unemployment in the region.- Municipality of Empoli, Italy (1998 - 2001): new company creation for outsourcing public services.