▪ Delivering personalisation and marketing automation into CRM through a test&learn process ▪ Developing customer activation, lifecycle and retention strategy▪ Implementing new Agile way of working

▪ Planning, managing and delivering CRM strategies across the company encouraging customer retention and customer loyalty.▪ Working closely with all departments to ensure a great understanding of customer base through insight, segmentation and data analysis▪ Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company▪ Implementing the Big Data Strategy by leading and supporting teams across the organisation▪ Developing and executing long-term strategic growth plans for the Customer programme▪ Management of Customer data▪ Management of the Data Intelligence team▪ Management of the Email marketing team

▪ Define the CRM strategy for the UK market▪ Manage the national direct marketing activities▪ Develop a new local communication strategy

▪ Web marketing activities: define the digital strategy and manage the dedicated budget, manage and coordinate the activities through internal team or external partners: SEA, retargeting, shopbots, affiliation, performance display and RTB, Big data driven campaigns. Analyze the KPI and ROI, optimize the performance and investment, generate periodic reports and presentations to top management.▪ Manage direct marketing activities.▪ Web analytics, Ab testing, User experience optimization

▪ Part of the team leading the start-up for the online business of Decathlon Italia.▪ Category management: e-merchandising, online pricing and offer management for Cycling, Running and Team sports.▪ In charge of web marketing and direct marketing activities.▪ Content management.▪ Performance analysis: web analytics▪ In charge of IT developments and new website version deploy, new carriers implementation and “click and collect” project management.