Alessandro Casaro Email & Phone Number

San Marcos, California, United States

Italy

- Collaborate with clients on digital marketing campaigns to improve ROI- Provide leadership in digital marketing campaigns, SEO, SEM, social media, and email marketing- Evaluate campaign performance with GA4, Piwik PRO, and Matomo web analytics tools - Conduct market research and analyze competitor data to identify opportunities - Develop tracking codes using Google Tag Manager- Implement strategic websites and e-commerce UI/UX redesign with WordPress- Events organization- Graphic designer

Veneto, Italy

Exploring Art is a free online Youtube project with the purpose to educate people on the beauty of art history:https://www.youtube.com/c/ExploringArtwithAlessandroResearching, developing material, writing, recording, editing, and web marketing activities are all done by me as well as I personally designed the logo (and brand identity) and website.In this project I put the Marketing skills I have been learning in many years of experience, experimenting new communication approaches

Verona, Veneto, Italy

- Develop digital media strategies aligned to the clients’ business goals- Develop digital marketing campaigns (mainly Google Ads and Meta)- Plan and manage marketing campaigns budget- Google Analytics 4 analyst- Supervise ROI and KPIs- Manage regular meetings with stakeholders- Produce analytical reports for stakeholders- Create articles for the Company’s website- Trainer

Rovigo, Veneto, Italy

Marketing and Communication Department Supervisor:- Managed a team that developed online and offline campaigns- Performed market analysis and develop an SEO strategy - Directed professional photo shoots to be used in campaign material- Designed and maintained the new company website - Collaborated with 3rd party software resellers to develop custom UI/UX workflows within the company’s CRM software- Redesigned and managed the CRM database development- Managed activities including the creation of campaign emails, templates, and creation of rules and automation

San Diego

Responsible for overseeing a team of 2 graphic designers and executing comprehensive marketing initiatives related to the growth, testing, and launch of a mobile app software startup.- Performed market research to identify business opportunities and develop marketing strategies- Developed wireframes and high-fidelity mockups- Led team to create graphic content for enhancing the company website and social media- Managed software beta testing and evaluated feedback to improve UI/UX design with the development team

San Diego

Developed marketing content for the Media Arts Center and contributed to planning of the 25th San Diego Latino Film Festival: an 11-day sponsored event

San Diego

- Updated SEO website content and improved UI/UX- Worked collaboratively with the Marketing Manager to optimize digital marketing campaigns and analyze KPIs and performance metrics - Created digital content across platform

Budrio

Managed a team of 6 and was responsible for leading contract negotiations with vendors, managing invoice processes, and creating events and marketing materials to improve brand reputation and raise awareness towards clean energy.Referent: Mr Monti Daniele - Plant management Director

Padova

- Managed a team of 12 employees- Developed and maintained strong relationships with buyers and participated in sales negotiations to ensure consistently profitable revenues- Improved overall plant efficiency by 21%, resulting in a 15% increase in revenue- Developed in-house custom software to optimize production processes- Planned and successfully implemented a maintenance program for all machinery to improve plant performance and lifespan of assets

Verona, Italia

Controlled invoices, bought and sold goods, supervisor of workers’ activities, analyzed costs and revenues

Master’S Degree, Marketing, Communication

Activities and Societies: Debate Team, Dean’s Honor scholarship, simulations Business Plans Main courses: Internet Marketing, Business.

English Professional Course, English Language And Literature, General

Activities and Societies: Debate team, sports, travels, culture Advanced English Professional Course

Bachelor’S Degree, Business Administration And Management, General

Activities and Societies: Internship in Gemmo SPA Main courses: Business Administration, Marketing, Strategy innovation, Maths, Statistic.

Engineer’S Degree, Mechanical Engineering

Activities and Societies: Certificate of Industrial technical design with honors