- multi-channel communications strategy and tactics- brand voice and integrity across all platforms- media relations and contacts with media members, influencers, and communities- digital, video, audio and print content- engagement tracking across various platforms / funnels, analytics and data-driven decisions- industry events, trade shows, and conferences

Definition of integrated marketing strategies and business planning to support market penetration and business development for national and foreign Companies in the Automotive/AfterMarket/Alternative Fuel Industry, including research on compliances and support to nurture prospects and foster proficient relationships among potential partners. Offering a solid experience in Marketing, Web and Social Media tools to grow and enhance clients’ online presence, including content creation and optimization, bloggers and influencers relations, SEO ranking improvement and ROI maximization through concurrent multi-platform management and analytics measurement.Definition of Internet and Social Media Campaigns for effective prospects engagement and customers conversion, including daily activity on all social media accounts, responding to feedback and questions, establishing relationships with other companies, organizations and influencers, and monitoring trends and competition through online activities. Measurement and report on Internet Marketing initiatives to gauge effectiveness and efficiency.

Private portfolios growth management - traditional/centralized and Web3 crypto financial instruments, including Start-ups, VC firms, relevant nodes and mining companies, blockchain/IoT synergies, and Internet-of-Value Economic MoatsConsultant and investor for: established coins by market caps and TVL; new coins/tokens; Dapps and Dexes; Swap and Yield farms; liquidity pools; synthetic smart-contracts; DeFi and CeDeFi solutions with appropriately collateralized value creation/monetizationExpert in prospecting projects by: tokenomics; fair launch / distribution models; value proposition; governance model; (gas) fees and incentives; deflationary strategy; protocol forks and scalability; PR and influencers plan; network reach/involvement; UX usability; early adoptionParticipating and consulting with dedicated OGs, groups, experts, webinars for news and ideas to optimize assets allocation and build connections. Including IoT/5G/Supply-chain/Industry 4.0/AI/blockchain emerging synergiesAnalysis with FA/TA/SA, monitoring fundamentals and statistical patterns for profitable trades and possible interactions between central/decentralized finance, FinTech, emerging technologiesMonitoring changes in: taxes, laws, rules, lawsuits; 51% attacks/hacks; bans by: CTFC, SEC, FinCEN; classifications beyond crypto: commodity, currency, security, Reserve-Backed or Synthetic Stablecoins

Deputy Chief Marketing Officer CMO - Marketing Automation + Social Media Engineer for Start-up CompanyWorked with founders to define strategic marketing objectives according to Company's goals for desired positioning, corporate messaging architecture and growth dynamics. Created marketing plans covering all traditional and automated digital marketing channels, ensuring appropriate expansion since the start-up phase.Driven marketing strategies for social media, branding and positioning, to further enhance recognition, reach and retention. Coordinated Terms of Use, Privacy, Trademark and Domain policies while optimzing creative architecture through market research, UX user experience analysis, data mining for personilization by predictive analyticsDefined benchmarks for enhancements to website(s) to optimize performances and capitalize on developments in technology (drip, hyper-targeting, engagement, multiple touchpoints attributions and optimization)Ensured strategy and brand consistency across multiple platforms, optimizing through SEO and SEM aspects such as: mobile, native advertising and other emerging digital trends and tactics; content marketing + referral & affiliate; micro-segmenting, responsive design and funnel integrations, syndication / thought leadership

- Energized the business development of Automotive/Motorcycle Aftermarket Accounts through National WDs, Jobbers and Retailers, with segment-specific tactics to enhance acquisitions and retention, in a Tier-I OEM/OES, dealerships and Aftermarket environment. Significantly increased revenues.- Built Integrated Marketing tactics to synchronize all marketing strategies and improve effectiveness in brand recognition and sales growth. Implemented Web Promotions, On/Off-line Advertising, and optimization of the Corporate Web presence, focusing on measuring results across all outlets. - Captured new major distributors, building loyalty, developing new products, conducting online marketing research and audience profiling, with complete control on the return and effectiveness of marketing programs.Integrated Marketing Strategist, Inbound/OutboundWeb Marketing, Social Media and On/Off-line Advertising, Market researchDigital Marketing / CMS web development / Marketing AutomationAutomotive Aftermarket (+ OEM, OES) / Business Development / Business IntelligenceMotorcycle / Powersports Management + Racing Sponsorship

promoted to direct and develop all Sales, Marketing and CRM activities for the newly introduced Automotive Division, establishing a distribution network in the North-American markets, and medium/long-term marketing plans, promotional activities and product developments to maximize revenues and growth of Alternative Fuels, CNG and LPG vehicles. Analyzed market trends through extensive benchmarking and market researches, suggesting key acquisitions to the BOD which led to the best market positioning for product portfolio, pricing and competition. Represented the Company with major partners, US car-makers, government bodies, professional associations. Total sales revenues increased from less than 1M to 5M in 2.5 years; established 17 major accounts and a dozen sub-dealersCultivated, promoted and established key strategic partnerships and long-term relationships built through extensive customer satisfaction and retention techniques; managing negotiations and agreements; assessing technical, marketing and financial requirements for new and existing clients Established guidelines and strong foundations to the new Automotive Business Unit, that allowed a dramatic although consistent multi-directional growthInstituted advertising, branding and communication initiatives to build product awareness and increase market penetration, including web promotion and networkingDeveloped trade show strategy and calendars, organizing more than 20 events, including booth concept and design, definition and procurement of advertising materials, pre and post-mailing Promoted efficiency, communication and synergies within departments and sister companies, revitalizing performances and reducing time-to-market of new products

brought on-board to explore and evaluate new business opportunities in the North-American markets for Alternative Fuels and CNG/LPG vehicles, and to make strategic, technical, and business assessments to formulate recommendations for new product developments and appropriate marketing strategies in the targeted markets. Responsible for managing key relationships within the Group, and potential strategic partnerships, maintaining a high level of communication and responsiveness, while liaising with different interests and cultures.identified crucial break-troughs within the market dynamics, engineering solutions to comply with requirements and regulations and to obtain the necessary certifications to penetrate new marketsgenerated new and restructured existing partnerships immediately revamping sales for more than 3 million dollars in 2 yearsestablished the strategic vision, instrumental in making this the fastest growing segment in the company

Somewhat distant from my core experiences, I proactively accepted this challenging responsibility to set up and oversee all start-up activities for the launch of a new Automotive production / up-fitting facility to convert vehicles to alternative fuels in a ship-thru fashion; including the identification of a proper location and the necessary connections to procure services, utilities, workforce and ancillary resources. Responsible for planning/directing daily operations, managing up to 70 employees, and dozens of finished products per day; coordinating support with Company headquarters, Divisions, Engineering, including production schedules and parts supply. Promoting the newly established operations with local authorities while visiting ancillary prospects.

recruited to hold responsibility of institutional and marketing services to develop sales/business of local enterprises in an more international scenario, promoting trade, business opportunities and industrial co-operation between foreign and local enterprises. Organized events and international missions, providing support to foster relationships with institutions and banks, assisting with export-plan initiatives. Responsible for market analyses at a local, regional, global level, in specific segments or countries.

4-month scholarship for the Italian Ministry of Foreign Trade; market research on the Australian IT&T market, and business guide to facilitate foreign investments in this Country and market segment.

direct selling of fashion items in the US) employed in various capacities, such as website development, sales and customer care, market research and inventory control