🚀 Data Analyst | Website Analyst | E-commerce Optimizer | MSc in Finance (NQF Level 9)An accomplished professional, adept at leveraging data analytics to drive e-commerce success and enhance digital performance. With expertise in user behaviour analysis, customer journey optimization, and strategic decision-making, I excel in extracting actionable insights from complex datasets. Proficient in Google Analytics, and SQL, I collaborate effectively with cross-functional teams to develop optimization roadmaps and execute A/B testing campaigns. Holding advanced certifications in Google Analytics, I bring a blend of analytical acumen and strategic vision to elevate business outcomes. Fluent in English and Italian.🔍 Expertise: Data Analysis | Website Analysis | E-commerce Optimization | Reporting | Data Visualization💼 Tools: Google Analytics | Power BI | Looker Studio | Qliksense | Office Suite | SQL | Contentsquare🌐 Professional Experience:• Led initiatives to optimize conversion rates, resulting in a 15% increase in online sales.• Spearheaded the development of comprehensive data sets, improving reporting accuracy by 20%.• E-commerce Manager & Analyst at Europcar (Ireland & Italy)• Exceeded e-commerce revenue targets by 25% through strategic digital marketing activities.• Optimized e-commerce conversion rates by 18% through customer-centric approaches.• Financial Analyst & Capacity Reporting Analyst at Europcar (Italy)• Enhanced profitability through collaboration with the Commercial Department.• Provided daily reporting for the Revenue & Capacity division.Let's connect and explore opportunities together!
Listed skills include Marketing Online, E Commerce, Nuovi Media, Powerpoint, and 39 others.
