Alessandro Luciani, is certainly one of the most innovative Italian and international designers, an eclectic and multifaceted creative, passionate about the Retail and Fashion world, with a holistic approach to the project and an Innovative, Futuristic, Anthropocentric vision, oriented to the involvement of emotions.Over 18 national and international retail design awards won in the last 6 years.First Italian to win the Global POPAI Award in Las Vegas and for 2 times the International Store Design Awards awarded in New York.His life is a continuous pollination by different contexts and experiences that sprout, flourish, fructify, explode to life.He cultivated many passions before and after his studies.From fashion to design, to car competitions, from music to motor sciences, from psychology to the psycho-physical preparation of astronauts.Stimuli with which he increasingly enriches his creative flair, combining it with the practicality and functionality typical of the Retail world."Retail design is the expression of a long process, which starts from the analysis of consumers from market-related innovations and products in a specific historical context, from the analysis of competition to the concept and message that the brand wants to convey. Design harmonises and transforms all these elements and expresses their soul and value in their essence to create a strong emotional bond between the environment, product, customer and the brand "He is one of the authors of the book Retail Design and Marketing (FrancoAngeli editore) and among the teachers of Poli.DesignMany publications on national and international magazines including VSMD, Retail Environments, Shop Style. Among the books: Retail Space "Small Stores" and Store Of The Year No. 21 (RSD USA).Some of his Innovative projects: Huawei Experience Store, Honor store, Pirelli Tire "The Tire of the Future", Dr. Fleming "The Pharmacy of the Future", New Balance Store, Pepsi Concept, Acea Energy