• Sales Management of Direct and indirect Sales for the EMEA Region• Reshape and organize the sales structure accordingly with the Markets reality• P&L management for whole EMEA Region. Focus on both OPEX and Top Line, keeping net contribution accordingly with company objectives• Marketing Team Management, Brand Management, Digital Strategies, Social Activities improving B2C awarness and B2B leads generation• Leadership Team Member reporting to the EMEA VP• Improving level of Service for the end user (LUMENIS Experience)• Work with Financial partners to offer different customer’s options (Leasing, Operative renting, Try & Buy)

• Sales management, setting team target and Quarterly objectives• Sales structure reorganization building two different teams of agents and distributors. Create a specific commission tools to reward best agents and keeping % margin accordingly with company expectation• Italian P&L management moving form a negative % to a positive net contribution after 2 Quarters• OPEX management saving cost from Office, Warehouse optimizing internal structure• KOL's Management and new Ambassador engagement

• Sales channel organization moving in different model (Distributors, Agents, Direct, Hibrid)• P&L Management keeping net contribution align with company expectation working on new % Commission Plan and reducing the impact on Sales• KOLs management and New Ambassador engament to increase technology awareness within different scientific enviroment• Tele Medicine implementation within orthopaedics market. Developing new partnership for a remote patient’s control• Media Activity Management: press conference, Social Media release, PR’s• Market Access Activities: implementing projects a different level with Public & Private stakeholders (General Manager, Region, AIOP)• Improving financial options to improve Capital Equipment introduction within Public and private Hospitals

▪ Agents and distributors Sales management. Setting objectives and sharing target with regional Sales manager▪ New customers acquisition increasing Market Share▪ Marketing Budget management. Develop a school for “Shoulders Fellows”▪ Financial Management: Over Due, Payment terms, EBTDA)▪ Stock turn rate control: ROI & effective use ▪ Price negotiations and contractual preparation within the Policy limits▪ Events coordination: BioSkill, MasterClass, Webinar, fellows Programs▪ Public Tender preparation and validation (Regional, National)▪ Division P&L Management working on both TopLine and bottom line

• Sales Rep contract management • KOL Management• People Management• New customers targeting• Area Budget definition• Financial control ( credit limits, payment timing, EBTDA)• Material turn rate control ( ROI )• Price negotiations and contractual preparation within the limits of in-house guidelines• Events organization ( MasterClas , Webinar, EoE )• Tender preparation and validation• Logistic control ( local warehouse, kit & consignement )

• People Management• New customers acquisition• Budget's definition and control for the assigned territory• Financial management ( credit limits, customer payment timing, EBTDA)• Material turn rate control ( ROI )• Price negotiations and contractual preparation within the limits of in-house guidelines• Events organization• Tender preparation and validation

• Sales Excellence Roadmap ( SER ) implementation• New sales technique implementation• Sales Force Training on new sales tools ( SPORTSMAN & LAMP )• Sales Force Training on new products• Sales Force Training on compliance rules

• Agents and distributors Management• Market Share acquisition and sales incrementation on the assigned Area• Budget's definition and control for the assigned territory• Financial management (credit limits, customer payment timing, EBTDA)• Stock and deposit turn rate control• Price negotiations and contractual preparation within the limits of in-house guidelines• Events organization• Public Tenders preparation and validation• Reporting to the BUD opportunities and challenges

• Product’s Life Cycle Management: Prelaunch & Market introduction, Price identification, Training, Phase Out• Agent’s products Training• Hospital’s stakeholders Training on new technology• Technical assistance in O.R. ·• Development and improvement of Marketing strategy• Competitions analysis and market trends• Public Tenders analysis

• Technical support in O.R• Sales Rep's Products Training• HCP's Products demonstrations• National and International Meeting• Customer care• Tender preparation• KOL identification• Trasversal project

• Technical support in O.R• Sales Rep's Products Training • HCP's Products demonstrations• Attend National and International Meeting • Customer care • Tender preparation

• Self Employee Agent responsibel for sales on the assigned area• Product Portfolio introduction• Public Tenders management• Sales Offer’s management• Technical support in O.R.

• Self employee Agent focus on Spine and Biologic products• New Customers identification• Products Portfolio introduction within Public Hospitals• Increasing Marlet Share on the assigned Area• Monthly target Achievement