Alessandro Roscini Email & Phone Number

Paris, FR

Ville De Paris, Île-de-France, France

Parigi

• Development of strategic guidance for TRAPAC, TREMAI and TRAM: definition of key launches, assortment, pricing and creation of POS/Digital activations ensuring go-to-market excellence
• Full responsibility of the development of Hainan Duty Free business for L’Oréal Paris Skincare: Sell Out evo. from 6M$ in 2019 to 48M$ in 2021
• Lead a project involving Labs, Development and Operations to put into conformity our Hainan catalog with a new disruptive Chinese regulation (CSAR), reducing risk on Sell In impact from 30M$ to 3M$
• Managed and mentored a team of two interns per semester

Parigi, Francia

• Monthly analysis of Fructis latest launches and performances across major countries for top management meetings’ updates
• Beauty and Haircare market analysis to rebuild the long-term marketing strategy of the Brand
• Supported project managers in the creation of worldwide product launches (Hair Food, Dry Shampoo): concept and packaging development, creative agency’s briefing, preparation of qualitative and quantitative tests in.

Milano, Italia

• Negotiation of promotions and direct management of orders to maximize net sales and share of shelf of P&G categories, achieving a FY positive evo. of +14% (vs budget of +4%)
• Management of the relationships with local clients (Coop, Carrefour, Auchan) with full responsibility on the execution of trade plans in-store
• Monitoring market and competitors’ initiatives in stores

Geneva Area, Svizzera

• Development and implementation in the markets (Germany, Spain, UK and France) of Point of Sales Material for initiatives related to the launch of Oral B Paste and Power Brushes (5 projects covered; 10.000+ consumers.
• Building relationships with international agencies and suppliers on a daily basis
• Simplification and improvement of an online ordering platform to enhance the ordering experience of P&G countries’ sales force (used in E-IMEA markets)
• Development of strategic assortment for Oral Care’s products in P&G company shop

Siena, Italia

• Creation and development of the association (120+ active members)
• Organization and management of the activities (50+ events organized; some of the guests: Bain, Barilla, BlackRock, McDonald, P&G)
• Management of public relations with University, Alumni association, events’ guests
• Public speaker and initiative leader of the association
• Creation of an online business magazine (bi-monthly publication): UBES Mag

Master Of Science (Msc), Management And Governance (Master Held In English), 107/110

Bachelor Of Science (Bsc), Economics & Commerce, 100/110

Associate'S Degree

- Corporate Strategy - Advertising - Consumer Behavior