Alessandro Silva Email & Phone Number

São Paulo Area, Brazil

• Strategic Marketing Consulting
• Business positioning and strategy
• Product roadmaps
• Prototyping and concept testing
• Growth Hacking
• Marketing Research

CMO & CPO as a Service - https://app.chiefsgroup.com.br/chief/alessandro-silvaChiefs.Group is an open talent platform that connects senior executives with companies looking to accelerate and transform their businesses.

São Paulo E Região, Brasil

• Keycash is a fintech company specializing in credit solutions around real estate, in particular home equity.
• Strategic repositioning of the company as a fintech
• Design, development and launch of the home equity credit product
• Elaboration and implementation of the distribution channels strategy (B2B2C and B2B)
• Rebranding
• Implementation of the e-commerce for home equity

São Paulo, Brasil

• Keyfast is a real estate platform that uses machine learning to better connect buyers and sellers.
• Development of an innovative technological platform for the real estate market connecting owners, real estate agents, banks and buyers.
• Raising seed money to start the operation.
• Development of machine learning model for match between real estate and buyers.
• Development of network business partners with 250 real estate companies and the main real estate portals inBrazil.

São Paulo, São Paulo

• Definition of the strategic positioning of Grupo Zap brands
• Branding strategy and brand architecture for brand portfolio
• Communication Campaign "Zap - Discover Your Place"
• Open Innovation Model with Startups
• Extraction of post-merger synergy in e-commerce

• Strategic repositioning of company's product portfolio;
• Launch of several services focused on the real estate market;
• Development and implementation of the e-commerce strategy;
• Development and implementation of the telemarketing sales model for the real estate agents;
• Development and deployment of mobile application strategy;
• Development and implementation of the company's SEO strategy

São Paulo Area, Brazil

Portfolio managmentBusiness Model DevelopmentSearch Engine Based products developmentSEO (Search Engine Optimization) strategies

São Paulo Area, Brazil

• Launch of the portal search engine and monetization model through sponsored links
• Implementation of strategic partnership with Google to organize the e-mail platform and monetization of the audience through sponsored links
• Development of the first SEO initiatives in the portal

São Paulo Area, Brazil

Mais Tv is a pay tv and broadband internet access company with operation in 4 cities, including Brasília-DF. I was responsable for the products development team. Also encharge of the marketing (communication and inteligence) area.

Brasília Area, Brazil

• Development and implementation of broadband access provider services for the SME market
• Re-launch of BrTurbo Empresas internet provider (brand and commercial strategy) with portfolio repositioning and development of sales channels

Brasília Area, Brazil

• Engineer responsible for the design and implementation of several projects of wireless telecommunications networks (Tv and data) in several cities of Brazil
• Design and implementation by the first broadband service in Brazil, in the city of Brasília, in a metropolitan wireless network
• Elaboration of the technical-legal projects for bidding processes that will lead to the acquisition of new concessions with the Ministry of Communications and Anatel

Graduation, Electrical Engineering

Special Emphasys on telecommunication field with works developed on microwave and optical communications.

Mba, Marketing

Final project on the analysis of a franchising business - Le Chocolatier

Master, Electrical Engineering

Research development on the digital transmission of for digital television over high frequency spectrum (MMDS).