Global Product Marketing
Current- Supporting countries in new business models implementation (eg. Super Formidabile Auto): negotiation of strategic partnerships, developing business cases and marketing mix, PMO- Global customer journey design liaising with relevant global units to support countries in the deployment and promote customer experience excellence culture, by continuous improvement and best practice sharing- Global marketing plan definition (market and competitive analysis, positioning, go-to-market… Show more - Supporting countries in new business models implementation (eg. Super Formidabile Auto): negotiation of strategic partnerships, developing business cases and marketing mix, PMO- Global customer journey design liaising with relevant global units to support countries in the deployment and promote customer experience excellence culture, by continuous improvement and best practice sharing- Global marketing plan definition (market and competitive analysis, positioning, go-to-market strategy) and supporting countries in executing of global plans and projects (eg. digital engagement tool, bundle offers, events, data analysis) Show less