As the Country Manager for Europe, I lead MIK's business strategy across the region, encompassing strategic planning, team leadership, and fostering growth opportunities within the European landscape, with auxiliary support for UK operations. Main focus area:- Business & International Growth- Creative & Strategy Operations- Team Building and Management 
- Leadership and Vision - Digital and Audio Project Support

As the strategy lead I am responsible for developing and executing the company’s overall business strategy in EMEA, working closely with other high-level executives to ensure that the local strategies align with the overall vision of the company.I also play a pivotal role in leading our creative & strategy team and making sure we deliver high-quality work that aligns with client objectives and meets our agency's standards of excellence.

MIK is a creative digital agency. Providing 360° digital services globally.My role is to strategically help MIK’s global clients in creating and executing creative concepts using innovative design thinking, with a focus on audio, 3D immersive, digital & content in its entirety. Moreover, I'm helping to expand MIK's presence and team further over the UK and Europe.

The Creative Strategy team lead the creative strategy within key accounts/Verticals with a focus on audio and podcasts. Developing custom responses to key brand briefs, and developing proactive account/vertical specific sales marketing collateral designed to promote Spotify’s free tier to marketers, media agencies, and creatives who want to buy more than standard ad inventory.Main tasks:* Generate original creative ideas, taking the creative solutions product list and collateral materials to provide unique customer centric strategic consultation to sales team in RFP responses.* Position existing creative products to sales teams and to the market, maintaining consistency in product marketing messages and accuracy in technical specifications.* Identify new creative product opportunities, that aid the sales teams, working with internal teams to bring to market. * Development of internal & external creative playbooks and strategies.* Develop, train, and action materials/practices for interactive workshops with clients, creative agencies, and media agencies.* Guide creative agencies, media agency strategists, and brand partners in how to create with Spotify.* Collaborate with sales support teams and third-party vendors to transition campaigns from pre-sales to production
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In iDNA I led a group of 20 people in several digital projects and digital marketing campaigns.I worked closely with all members of the team and I've been responsible for the management of multiple projects ensuring delivery excellence within agreed deadlines and budgets. My responsibilities:• People management: overseeing a strong team to ensure delivery of projects to the highest standard and within agreed timelines.• Digital project management throughout the project lifecycle including planning all stages of the delivery process.• Implementing new working practices, tools and processes, which enable the team to operate for effectively.• Take ownership for the delivery of programs spanning across teams and projects.• Build strategic business partnerships with new clients to continuously inspire them and grow business.• Work with others to identify, create and develop opportunities for growing existing digital business within the current client pool.I’ve contributed to increase agency turnover 3x, introducing new PM workflows and tools while helping the team in new clients acquisition.

• Developing digital communication and web/social media marketing strategies foragency clients• Defining and managing digital projects from the beginning to the end (scope,resources, schedules and budget)• Business Development Planning and ConsultingMain Clients:• Spotify for brands – Spotify Italy o Digital Strategy for special projects using Spotify APIs o Project Management for Nescafé, Privalia, Fisher Price, Huawei.• Lastminute.com Group

• Developing digital communication and web/social media marketing strategies foragency clients• Defining and managing digital projects from the beginning to the end (scope,resources, schedules and budgetMain Clients:• Leroy Merlin Italia o Website, content management and campaigns for Leroy Merlin Italia stores micro-sites - http://www.leroymerlin.it/negozi o Social Media Platforms management o E-mail Marketing Plan and management• MSC Crociere o Digital Communication and marketing strategy• Novellini o Digital Communication and marketing strategy

• Support on defining and managing digital and interactive projects• UI/UX – Websites and mobile apps wireframing

- Digital Marketing and Communication Consultant - Digital Project and Online Advertising Managing- Clients Accounting and Activities Reporting