More than twenty years of experience in Business Intelligence and Data Analytics, with participation in reputed brazilian companies of many sectors: banking and financial, insurance, consortia, automotive retail, telecomunications, e-commerce, payment systems and freightage. Extensive experience with data modeling and data integration.Wide experience with data collecting and data processing for reports and dashboards.Experience with feature engineering for business analytics and ML.Experience with building ML models for predictive analyses: segmentation, churn prevention.Full data stack applied to digital analytics: measurement plan development, data collection coding and tag implementation. Full domain over Google Marketing Cloud tools: Tag Manager, GA4, Search Ads. Domain over programming languages: PL/SQL, VBA, Python.Technical domain on tools: Pentaho, Apache Nifi, Tableau, Power BI, Metabase, Looker and Amazon QuickSight.Databases: Oracle, MySQL, PostgreSQL, BigQuery, Clickhouse and MongoDB.Knowledge on Python Data Science Stack.Knowledge on ML models fine tuning.Technical training on AWS for data engineering (in progress).