Alessandro Bampa work email
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Alessandro Bampa personal email
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I offer an exceptional record of achievement directing domestic and international marketing strategy, including product development, and product management, with the proven ability to deliver dramatic improvements in sales, market share, and brand name recognition while controlling costs. I excel at directing corporate innovation efforts and guiding the development and release of highly profitable products, and I am experienced at leading top-performing teams of brand managers, directors, and marketing, sales, and product personnel. My background includes overseeing marketing for global companies, launching iconic brands, developing sustainable product concepts, and spearheading the creation of new products for multiple markets worldwide. I am also experienced at P&L management, brand building, strategic planning, category management, consumer insight, event and PR management, partnerships, licensing, and traditional, digital, and social media marketing.
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Head Of MarketingTramontina Usa, Inc. Jan 2022 - PresentSugar Land, Tx, UsLeading the brand strategy for Tramontina in the U.S. market. Responsible for growing the business through compelling communication across different platforms including digital and social media, influencer marketing, PR initiatives, events, and strategic partnerships. Establishing a consistent visual brand identity throughout all the consumer touch points. Managing the marketing budget to drive brand equity growth and maximize ROI. -
Senior Director Of Innovation, Frozen MealsAjinomoto Foods North America, Inc. Nov 2018 - Oct 2020Ontario, California, UsResponsible for new product development in the CPG division, with focus on identifying new business opportunities in previously unexplored markets. I partnered with teams from R&D, Engineering, Packaging Design, Financial Planning, Production, Quality, and Supply Chain, to ensure process efficiency and to maximize results. I held responsibility for P&L, NPD budget, and developed specific innovation strategies targeting key customers, including Costco, Sam's, and Walmart. -
Sr. Director Of Marketing, Asian Frozen MealsAjinomoto Foods North America, Inc. May 2017 - Oct 2018Ontario, California, UsI oversaw the Asian-style frozen meals portfolio including 2 brands across 3 different product categories, led a team of 4 brand directors and managers, and held responsibility for P&L and marketing budget. I managed brand strategy, innovation roadmapping, product conceptualization, consumer and category insights, packaging design, pricing, and distribution strategy. I worked with advertising agencies to create and implement digital and social media ads for key product lines.
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Director Of Marketing And CommunicationsPiaggio Group Americas, Inc. Sep 2015 - May 2017Pontedera (Pi), Italy, ItMarketing leadership for all the Piaggio motorcycles and scooters brands (Vespa, Piaggio, Aprilia, Moto Guzzi) in the North, Central and South American markets.I supervised 3 marketing and product managers, and was responsible for P&L, sales forecast, marketing plan, eCommerce, lead generation, and events. I worked closely with the sales team and the dealers network to finalize and implement the promotional plan and consumer engagement programs. -
Marketing Director, Premium ChocolateFerrero U.S.A., Inc. Oct 2013 - Aug 2015Senningerberg, Luxembourg, LuI was promoted to direct a portfolio of 4 premium chocolate brands in the U.S. market, including Ferrero Rocher and Ferrero Collection. I supervised 3 brand managers, and worked closely with category leads in Europe on global strategies. I was responsible for P&L and marketing budget, marketing plan development, traditional and digital media, promotions, shopper marketing, and partnership initiatives. -
Director Of New Product DevelopmentFerrero U.S.A., Inc. Aug 2009 - Sep 2013Senningerberg, Luxembourg, LuIn this role, I managed product development for all of the company’s product categories. I supervised 3 managers and administered the annual budget for research and market testing. My position involved developing and executing innovation roadmaps from opportunity assessment to market testing, designing launch plans in conjunction with category brand directors, and identifying new business opportunities. I also defined pricing strategies, conducted competitive analyses, and created specific marketing plans for each market test, including in-store support and promotions.
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Marketing Manager, SpreadsFerrero U.S.A., Inc. Jan 2006 - Jul 2009Senningerberg, Luxembourg, LuIn this position, I oversaw marketing for the Nutella brand in the US, where I was responsible for P&L, market testing, and more. I directed the copy strategy development and validated the plan for a national TV advertising expansion which eventually drove Nutella to become a leading brand in the sweet spreads category.
Alessandro Bampa Skills
Alessandro Bampa Education Details
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Cuoa Business SchoolAnd Related Support Services -
Sapienza Università Di RomaBusiness/Managerial Economics
Frequently Asked Questions about Alessandro Bampa
What company does Alessandro Bampa work for?
Alessandro Bampa works for Tramontina Usa, Inc.
What is Alessandro Bampa's role at the current company?
Alessandro Bampa's current role is Senior Marketing Executive.
What is Alessandro Bampa's email address?
Alessandro Bampa's email address is al****@****ero.com
What schools did Alessandro Bampa attend?
Alessandro Bampa attended Cuoa Business School, Sapienza Università Di Roma.
What skills is Alessandro Bampa known for?
Alessandro Bampa has skills like International Marketing, Product Development, Marketing Strategy, Marketing, Marketing Management, Strategy, Product Marketing, Business Development.
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