Managing multichannel brands (Gourmet, Felix, Purina One, Friskies etc) and Chow brands in the specialist petchannel.Taking care of central strategies execution, activating the brands at a local level based on market specificities.Main Activities:- Brand performance and Market analysis- Project management (POS materials, digital communication and consumer activation)- Management of Marketing expenses- Proactive communication with Sales Force to give Brand Support - Work in team with others function of the business (distribution, pricing & promotion, demand and supply) to monitor brand performance and generate new opportunities

Nestlè Purina PetCare Europe division:Marketing internship in support of the brand managers of the snack category (multibrand) and of Felix for the grocery channel

Bocconi's marketing association aiming at creating awareness on the topic of marketingMain activities:- Writing and editing articles for the Blog- Creation of social media contents

Foodstation is a food delivery start-up focused on providing high-quality service. It operates mainly in the Romagna area. Main activities:- Excel data analysis and the draft of business analysis- Creation of automation to increase customer loyalty through Active Campaign- Fb Ads through Business Manager to increase the engagement of customers