Alessandro Borteze Email & Phone Number

State Of São Paulo, Brazil

São Paulo, São Paulo, Brasil

São Paulo Area, Brazil

São Paulo Area, Brazil

National Sales Manager

São Paulo Area, Brazil

• Head of Commercial and Medical Demand areas. Strategy building and management in direct, indirect channels and visits to doctors – sales of BRL 67 million.
• Restructuring the commercial team, generating greater efficiency and productivity, improving customer service, deploying new tools and processes for the team visiting doctors, making visits more productive in order to.
• Implementation of a new work model using outsourced salespeople to attend independent customers, reducing business concentration on major chains.
• Development of the Trade area, improving visibility of ISDIN launches and laboratory.
• Product portfolio analysis, suggesting new presentations for existing brands, focusing on the end consumer. Product under development to be launched in 2017.

São Paulo Area, Brazil

• A NC Farma Company
• Planning and execution of U.SK brand commercial launch in the Premium Dermocosmetics segment – sales BRL 8.2 million.
• Planning, Negotiation and Coordination of U.SK participation in major Brazilian Dermatology Association and Press events.
• Creation of launch campaigns and strategies for new products.

São Paulo Area, Brazil

• A NC Farma Company
• Restructuring the commercial area, enabling the rapid introduction of OTC lines and Brands into RX lines, sales in 2014: BRL1.19 billion, sales projected for 2015: BRL1.5 billion
• Strategic Planning until 2019, with forecast for sales through the introduction of new brands and products allied with commercial-team growth.
• Commercial development of the Under Skin brand - startup in the premium dermocosmetics segment – reporting toi the shareholder of NC Farma Holding Company.

São Paulo Area, Brazil

• Nationwide restructuring of the trade team, allowing greater geographical coverage (20% increase in POS coverage) and more customer awareness of services rendered. Sales in 2012: BRL 580 million, and projected sales.
• Introduction of the Mixed Portfolio Salesperson function and of the Pharmaceutical Trainer function within trade structure, increasing attendant proximity with FQM Group brands.
• Elaboration of business plans for medium/small-sized chains and independent customers, focusing on managing the herbal-remedy category - Herbarium (sell-in, sell-out, training and visibility).
• Renegotiation of partnership contracts, increasing investments tied to sell-out targets.
• Creation of charts to monitor investments, providing greater control, and enabling greater team commitment in decision making.
• Development of incentive campaigns for store attendants, and creation, together with the Marketing department, of promotional kits as sales incentives.

São Paulo Area, Brazil

• Commercial launch of FQM Derma (SVR Laboratories and Exima) in the main pharmacy chains.
• Reformulation of dermocosmetical commercial policy, based on the new fiscal scenario (ICMS-ST).
• Negotiations on insertion of the FQM Derma brand into dermocosmetics spaces in pharmacies.
• Elaborating business plans for the main chains (sell-in, sell-out, training etc.)
• Development of new tools and reports for managing medical-demand teams (Audit index, DDD, MDTR POS indices etc.)

São Paulo Area, Brazil

• Management of the largest regional office in the Active Cosmetics Division (60% of sell-in and 40% do sell-out). Sales in 2010: BRL 190 million, and projected 2011 sales: BRL 250 million.
• Working in matrix structures, reporting to other Directors: Brand, Marketing and Medical Demand.
• Elaborating sales strategies with focus on results.
• Expansion of brand distribution in indirect clients and associative chains.
• Integration of sell-in and sell-out areas, enabling creation and implementation of new strategies.
• Restructuring the sectors of pharmacy consultants, achieving visits in all São Paulo State (25% not previously visited).

Rio De Janeiro Area, Brazil

• Structuring the distribution network and commercial policy in Brazil for the Inneov brand.
• Commercial launch of the Vichy brand in indirect channels in Northern and Northeastern regions of Brazil.
• Creation of the indirect team for consultancy in pharmacies not visited by the L’Oréal in-house team.
• Increased development of the dermocosmetics category in independent chains and pharmacies.
• Planning and implementing personalized projects to improve visibility in the main pharmacies.
• At the end of 2009, the Inneov brand was being distributed through 11,000 points-of-sale.

São Paulo E Região, Brasil

• Implemented the campaign “Vender Mais”. The first sales incentive done by a supplier to the employees of Droga Raia.
• Managed the curves of sell in and sell-out to accounts with specific actions when necessary.
• Achieved a sell-out above the average of the brands of the Active Cosmetics Division in the strategic accounts. Brazil: 32% Droga Raia: 38%, Panvel: 57%, Drogaria Catarinense: 102%.

Curitiba E Região, Brasil

• Built a strong working relationship with key directors of each client and key opinion leaders and dermatologists in the region.
• Restructured the areas and created a team of sell-out in the Regional.
• Achieved the highest La Roche-Posay market share in the country.

Florianópolis E Região, Brasil

Florianópolis E Região, Brasil

Access Market And Pharmacoeconomics, Access Market And Pharmacoeconomics

Mba - Strategic Management And Business Economics, Economics And Business, 9.13

Mba - Marketing, Marketing

Bachelor’S Degree In Business Administration, Business Management