Alessandro Maria Canale Email & Phone Number

Padova, Veneto, Italia

- Management and maintenance of corporate websites (WordPress and Joomla)- Content creation and graphic layout of two monthly newsletters (B2B and B2C)- Content creation and management of social media marketing activities (LinkedIn and Facebook)- Implementation of advertising campaigns on social channels (LinkedIn and Facebook)- Creation and adaptation of advertising materials to support marketing activities (Illustrator and InDesign): advertising flyers, price list, company catalog, brochures- Management of activities in support of trade fair events- Management of activities to support the national sales force- Support activities for the company's internal technical department

Vigonza, Padova

- Creation of automated direct email marketing campaigns for customer acquisition and retention (Infusionsoft)- Identification of relevant keywords (Semrush) and creation of advertising campaigns (Google Ads and Facebook)- Creation of advertising materials to support marketing activities (Illustrator and InDesign)

Vigonza, Padova

- Creation of automated direct email marketing campaigns for customer acquisition and retention (Infusionsoft)- Creation and maintenance of the company website (Joomla)Identification of relevant keywords (Semrush) and creation of advertising campaigns (Google Ads and Facebook)- Creation of advertising materials to support marketing activities (Illustrator and InDesign)

Milan Area, Italy

New products launch, annual and monthly promotional campaign management and products forecast for AAD Masking products line (B2B) and Car Care products line (B2C).Day by day marketing activities to support Italian AAD sales force group: spot/local promotions to obstruct competition retaining the desired gross margin on products, presentations for products launch, day by day sales analysis, etc.Facebook page and YouTube channel management; AAD website and product micro-sites management and administration (direct update and/or contacts with web agencies). Set-up of a CRM community website. Monthly based newsletter (contents + graphical design).

Milan Area, Italy

New products launch, annual and monthly promotional campaign management and products forecast for AAD Masking and AC&S products line (B2B).Day by day marketing activities to support Italian AAD sales force group: spot/local promotions to obstruct competition retaining the desired gross margin on products, presentations for products launch, day by day sales analysis, etc.Monthly based newsletter (contents + graphical design).

Milan Area, Italy

Digital and printed price list makeover. Products sample book for distributors and CG sales force. CG division technical and commercial training courses (contents + graphical design). Marketing survey to update department e-mail database and subsequent maintenance. Promotional mailing activities.

Milan Area, Italy

MP180 (portable micro projector) launch: competition analysis, price positioning, PR communication, digital and printed promotional leaflet/technical manual. Online and offline communication activities for the micro projector products line.

Albignasego, Padova

Design and implementation of an interactive DVD of Nidek product line (videos, design and HTML).

Master'S Degree, Marketing And Comunication

Bachelor'S Degree, Biomedical Engineering