Alessandro Facchini Email & Phone Number

Milano, Lombardia, Italia

Doing marketing and communication basing your decisions on sociodemo is something too old, too imprecise. In FROID, we use human emotions to ignite behavioural changes that drive to marketing actions and habits change. This is Behavioural Communication. This is the beginning of a new era and know how to be authentic is crucial. FROID, Go to Human, Go to Market.

Milan Area, Italy

The Fairplay is a communication and event agency in Milan focused on live, digital and emotional engagement. I'm in charge of directing communication and creativity strategies and for scouting new technologies to improve the digital innovation of the agency.

Milan Area, Italy

I worked on the optimization of social and digital communication activities for the "ideaTRE60" call-for-ideas platform and on the artistic direction of the final event "ARS - Create jobs with the Italian artistic heritage".

Prato Area, Italy

- Content management- Concept creation- Guest/stories selection- Technical and artistic event directionL'Energia dell'Italia - aka EDI - (www.energiadellitalia.it) is a big event held at Palalottomatica in Rome, created to involve thousands of people and talk about green energy in a new, more exciting way. More than 7,000 people joined our event.EDI was created as a strong response to the negative feelings brought by media in a very difficult period for Italy. We wanted to show the best side of this country, made of people who react, invent, spread energy and ideas.EDI was created to talk to a wide range of common people (not technicians) in a very impressive event. The goal was to increase their attention to the day-by-day actions that can change the normal behavior and contribute in the path for a greener country.For EDI I was responsible for the contents, the selection of the guests and the technical and artistic direction of the event.For NWG I also created and produced corporate and product videos (see the gallery below).

Prato Area, Italy

I was in charge for the Strategic Development Plan of the Association. ANTER is the biggest (200k associates) Italian no-profit association focused on green energy. ANTER develops communication projects aimed at increase the awareness of opportunities deriving from green energy.For Anter I created and produced short cartoons for students to explain green energies during their science lessons and a 20 mins long didactic video named "Il Sole in Classe" ("Sun at School") to help science teachers in explaining the green energy opportunities. "Il Sole in Classe" is now being adopted by many primary schools in Italy.For ANTER I also worked to create the didactic plan for the ANTER Park: the biggest (6,000 sq) thematic park in Europe designed to explain green energies to a wide range of people (from child to students and adults). ANTER Park is actually seeking finance coverage to start the construction.

Milan Area, Italy

ITALIAN MILITARY FITNESS opened a new field in the Italian fitness market organizing outdoor fitness classes, adventures and fitness camps both for people and companies that believe in team building through sport.IMF is a micro budget (5k Euro) case history of a start up that also obtained a wide media coverage for its innovative way of doing business with low cost smart solutions bringing high quality to clients.For IMF as co-founder and managing director I actually coordinate the strategic development plans, marketing strategies, communication and media, web marketing.I also organize and lead as psychological and motivational coach team building events.

Milano, Italia

For 5 years I worked for a small publishing house as editorial assistant for 3 political monthly publications such as "Argomenti Umani" (focused on Italian culture, politics and society), "Lavoro Welfare" and "I Quaderni - Le scienze dell'Uomo".I was also responsible for the website and the online content.

Milano, Italia

With the CONTAINER:COMUNICA project I wanted to develop communication projects staying in the city crowd, basing on the simple idea that if you want to communicate with people you should stay between them, in the street.The office of CONTAINER:COMUNICA was designed in a maritime container re-engineerd with eco solutions to be placed in a crowded street of Milan.CONTAINER:COMUNICA in 3 years developed 12 successful projects in the design and culture sectors. Some clients we worked for are: GEORG SOLTI ACCADEMIA DI BEL CANTO, MILLDUE ARREDAMENTI, GRUPO RESOL, ACME HOLDINGS (green energy), FONDAZIONE ITALIANA ACCENTURE - LEARNING@SOCIAL SPORT, LA PICCOLA ACCADEMIA DI MONTISI, ECONOMETICA (Center for CSR promotion of the Bicocca University), ISTITUTO MARANGONI, SCUOLA ITALIANA DESIGN, PECHA KUCHA NIGHT, CREMONA IN POESIA.

Turin Area, Italy

- Internal communication inside the Olympic Village Sestriere- Venue Communication Center manager (radio communications)- Crisis communication management- Responsible for the Olympic Village Newspaper - Information Point e Lost&Found coordinationI strongly wanted to give my support to this huge event which is the 4th biggest world wide event after the Summer Olympic Games, the FIFA World Cup and the Super Bowl.During the Games I was responsible for the core team communication of the Olympic and Paralympic Village Sestriere (almost 200 team members and 4k guests) and responsible for the Venue Communication Center (the communication core of the Village).I led a team of 4 colleagues and 40 volunteers. The goals were to:- guarantee and coordinate radio communications through all team functions;- coordinate communications between the Village and the Security Control Room;- manage crisis communications and security issues;- filter and distribute messages to team functions in order to avoid information overload ensuring a deep coordination through all the coordinators;- create contents for the Olympic Village Newspaper and manager Lost&Found and Informations points across the Village.

Milano, Italia

Media relations and communication strategy plan and development in different fields: sport (BMW ORACLE Racing, BMW Golf, Reebok) / food (Unilever Slim Fast / technology Electrolux, Panasonic Mobile, Varta) / automotive (ALD Automotive / luxury products Dunhill). Events management.

Milano, Italia

For Mediaset (the most important private media company in Italy) i was responsible for corporate and product media relations for all the digital activities that included (at that time): satellite channels, TgCOM, The Big Brother Italian edition 1 and 2, mobile telecommunication projects.I was also responsible of media relations for some important tv programmes broadcasted by Canale5 and Retequattro such as "Who Wants to be a Millionaire" (italian edition).

Milano, Italia

Corporate and product communication, media relations, events organisation, accounting for: Illycaffè, Lycos, Talentmanager.com, Enron, GE, Matrix media, Volendo.com (the first online supermarket in Italy).

Corso Di Formazione Triennale In Counseling Bioenergetico

Faculty Of Psychology

Faculty Of Political Sciences

Diploma, Sceneggiatura E Regia Cinematografica