Alessandro Farre Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Milan Area, Italy

• Client leadership of a tier 1 Energy & Utilities client’s portfolio. Strategic development of relationships with key clients, leading to the acquisition of significant bids.• Coordination of various company divisions and services, including Digital, Advisory, Tech, Location Analytics, and Service Design, to provide clients with personalized solutions tailored to their specific needs.• Coordination of important multi-year projects (e.g managing large customer base, marketing automation campaigns, engagement program, use of location intelligence to optimize the positioning of sales points, digital presence of PoV)• Effective management of teams throughout all project phases (start-up and maintenance), ensuring business continuity during the duration of the project.

Milan Area, Italy

Manager Go To Market in Energy & Utility industryClient leader with commercial development, financial assessment, organization and people management responsibilities.Mangement of all go-to-market activities for the customers in portfolio:- Responsible for achieving budget and margin targets- Selection and qualification of new business opportunities, through identification of the mix of skills (offering) to meet customer needs - Coordination of interdisciplinary teams in the drafting of presales presentations and proposals- Management of the bidding process on large clients (administrative, technical and commercial - Management of the commercial relationship with clients with responsibility for the quality of delivery of projects soldCore topics:Marketing Operations / Engagement & Loyalty / Market Potential & Retail Development / Service Design & UX/UI / Social Media Management / Digital Marketing / Advanced Analytics & Business Intelligence

Milan Area, Italy

Mapping end-to-end business processes, highlighting roles and responsibility differences, relevant changes and impacts driven by business transformation programProducing deliverables with the aim of describe the “to-be” business processes and identifying different type of relevant items raised during the process analysisCooperating with the team (10 people) organizing biweekly workshops for the client to discuss the processes in-scope with the Sprint (the project is managed using agile methodologies) and to deepen the relevant items addressing possible solutions and assigning ownerships

Milano, Italia

Analyzing customer base trends and insights to drive and pursue marketing strategies with upselling and cross-selling objectives;Designing, managing and monitoring the performance of marketing campaigns (definition of the right offer, price and communication based on standard and advance profiling) throughout inbound and outbound channels (both physical and digital) also with real-time approach;Budgeting and forecasting a large offer portfolio to improve market segment profitability and reduce costs strategically;Being part of a project team of six consultants with direct responsibility of two of them; Trainer for Marketing & Customer Experience topics, both for colleagues and clients.

Milano, Italia

Conducting in depth analysis on the customer base behaviors aimed at collecting actionable insights and building a strong and coherent upselling strategy;Managing and monitoring of marketing campaigns with a continuous improvement approach;Designing and managing the “go-to-market” of two new services;Managing client’s relationships with a third party in charge for designing and implementing a digital landing page for a ticketing service;Organizing and conducting co-creation events dedicated to customer experience and business innovation.

Milano, Italia

Managing a team engaged in the evaluation of the CX of products/services (before and after their launch on the market) through the planning, implementation and execution of functional and experiential test scenarios and the reporting and monitoring of the detected issues;Managing a team-member following a super-user customers community created to collect insights (VoC), as well as evaluating or validating experiences/products;Organization and facilitation of labs (using the Customer Journey Mapping method) involving different departments to evaluate and redesign the customer experience.

Milano, Italia

Supporting marketing and sales functions with channel performance and category analysis;Market share and trends analysis;Definition of the Channel Plan – GD & GDO assortments and promotions strategy.

Cagliari Area, Italy

Selection and recruitment of auditors visiting shops to find data and information on the adequacy levels of the service offered;Design and quality check of the questionnaire;Auditor’s invoice preparation.

Cagliari, Italia

Master'S Degree, Mimec - Marketing & Communication, 109/110

Executive Master, Marketing E Comunicazione Digitale

Master'S Degree, Business Administration And Management, General, 110 Cum Laude

Bachelor'S Degree, Business Administration And Management, General, 102/110