In 2006 I founded my company Palazzo Morelli to bring Italian excellent goods in the world in collaboration with architects, interior designers and contractors.
I concentrated on Palazzo Morelli the professional skills and relationships I have developed over the years of my previous career. My role as founder is to nurture the business relationships with partners and clients and to supervise final products with the style department and the technical department. Palazzo Morelli resonates well with my strongest interests: passion for custom-made design, technical knowledge of materials for architecture and interiors, understanding of manufacturing requirements and processes. Moreover I am proud to contribute to society with a creative place to work where collaborators, partners and clients may find positive inspiration and energy.

I worked for Arthur Porras & Associates Architecture Practice and carried out the selection of made in Italy final products for prestigious home interior decoration projects in USA and Europe.
Over these years I gained a skilled knowledge in surfaces and coverings: marbles, woods, glasses, terracotta, fabrics. Moreover I learned to read the trends of the market and to foreshadow evolutions of design and furniture fit out. The experience with Architect Porras was important to me to acquire the principles of communication with international demanding customers and to learn how technically coordinate planning and production in order to respect budget and timing.

I started my career in the family business operating in antiquary and fine art sector since 1967.

At the beginning I assimilated the peculiarities of the main artistic and decorative styles, I learned to distinguish between an authentic product and a fake one and I have extensively studied history of architecture and design. After this apprenticeship, I carried out surveys and expertise for antique collectors and for the family gallery I carried out research, selection and purchase of antiquities. Part of the job was to manage public relationships with customers and collectors. Many year have passed since this beginning, but I keep unchanged a true passion for Biedermeier style of furniture design and contemporary fine art.