Alessandro Paveloski Email and Phone Number
Alessandro Paveloski personal email
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I was a journalist, but early in my career, the field of management and marketing led me to new challenges. Over more than 20 years in the realm of Projects and Products, I completed an MBA in Marketing, a Master's in Communication, and recently, an MBA in Data Science & Analytics.I have been working in the digital field for 7 years, where I was responsible for structuring new projects and products, from the discovery phase to launch. I oversee all stages and, simultaneously, analyze the data. I am recognized as a professional in the management and execution of digital projects.My passion is to actively participate in the creation, implementation, and realization of projects involving new technologies. Topics about innovation and technological transformation are my favorites. Currently, I have also been studying Generative Artificial Intelligence and Prompt Engineering.I have worked on projects for clients like PepsiCo, Unilever, Santander, among other major companies in markets such as Financial Services, Health, and Food Products, Hygiene, and Personal Care. Through this, I learn a lot with each new idea, each new path, and each new delivery.It may sound strange, but one of my hobbies is studying. I am constantly taking courses in the areas I like to delve deeper into technological advancements. But I also love going to concerts and festivals and, when I can, I travel—by the way, every year I plan at least one trip, and they involve much more culture and nature than amusement parks. But I am a fun person, you can believe it!
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Digital Project ManagerNtt Data Europe & Latam Aug 2021 - PresentSão Paulo, Brasil• Developed digital analytics strategies for major clients, focusing on the product vision and customer needs.• Led the prioritization of features and improvements for digital products, focusing on pre-negotiated OKRs and KPIs to evaluate the impact of each deployment.• Implemented Experience Optimization projects, leading a culture of data-driven decision-making to inform strategic and operational decisions.• Liaised between the company, business areas, and technical teams to facilitate communication and ensure alignment of objectives and expectations.• Managed the delivery process with squads, performing validation of deliveries with customers to ensure they met quality standards and stakeholder expectations.• Continuously monitored product usage and performance data to evaluate the effectiveness of Experience Optimization solutions and verify the validation of initial hypotheses, ensuring continuous alignment with client business goals.• Served major clients such as PepsiCo, Santander, Banco Safra, and Unilever.
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Data Analytics MentorAwari May 2023 - PresentSão Paulo, Brasil• Mentored over 20 students in the field of data analytics, overseeing their progress in courses and providing guidance on career transitions in digital projects and products, data science, and analytics.• Held periodic meetings with students and professionals to discuss topics related to data analytics and career development. -
Digital / Data Analytics SpecialistIncuca Tech Mar 2021 - Feb 2022Florianópolis, Santa Catarina, Brasil• Developed and deployed Google tools (Google Analytics, Google Ads, Google Search Console), Semrush, Lighthouse, and others on client digital properties, resulting in a X% increase in website traffic and a X% increase in conversion rates.• Structured digital and data analytics reports across various platforms.• Conducted A/B and multivariate tests for clients, improving the performance of digital properties (apps and websites), increasing click-through rates by X% and reducing bounce rates by X%.• Deployed tags (Universal Analytics, GA4, Facebook Pixel, Hotjar) via Google Tag Manager or scripts/codes on websites and apps.• Analyzed and reported on technical SEO and content (keywords, backlinks, and Core Web Vitals).• Supported and guided clients on digital marketing actions (Google Ads, Facebook Ads, info products, and data-driven email marketing).• Served major clients such as RD Station, Portal Telemedicina, and SensorWeb. -
Training FacilitatorSebrae Sep 2020 - Dec 2020• I served as a training facilitator for Sebrae in a freelance capacity.• Over 4 months, from September to December 2020, I conducted trainings aimed at small business owners.• I provided basic knowledge about business administration, covering areas such as finance, marketing, and customer relations.• I developed and strengthened the negotiation skills of participants.• I worked with numerous business owners, ensuring they were equipped to face the challenges of their businesses with a solid knowledge base. -
Postgraduate University ProfessorUnisagrado Mar 2011 - Dec 2020Bauru, Brazil● I served as a university professor at UNISAGRADO, focusing on postgraduate subjects in the areas of Digital Marketing, Strategic Business Management, and Communication in Organizations.● I dedicated nearly a decade (March 2011 - December 2020) to the education and development of students in the Bauru region, Brazil.● In a part-time role, I contributed intensively to the academic and professional formation of various classes over 9 years and 10 months. -
Product & Project ManagerGrupo Alto Astral Dec 2011 - Mar 2019São Paulo E Região, Brasil• Managed the entire area of Editorial Production for over a decade, overseeing the Discovery, Development, Launch, and Growth of more than 100 monthly products, achieving a 300% increase in growth.• Led the implementation of the company's Digital unit, transitioning the publisher from paper to digital and increasing advertising sales by 30% through cross-media projects.• Participated in the creation and implementation of the book unit - Astral Cultural (print and digital), which subsequently became a company.• Developed and coordinated the creation of private label and licensed products (on and offline), leading marketing, branding, and production efforts.• Managed multidisciplinary teams of over 200 front-end and back-end developers, designers, and copywriters.• Coordinated the formation of teams for business expansion.• Managed the implementation of production systems and routines, ensuring the quality and punctuality of physical and digital product deliveries. -
Executive EditorAstrak Mar 2005 - Dec 2011Bauru, Brazil• Supervision and coordination of the editorial team.• Review and approval of content before publication.• Planning and defining topics and themes to be addressed.• Ensuring the quality and integrity of published content.• Liaising with other departments, such as marketing and sales, to align content strategies.• Monitoring metrics and reader feedback for adjustments and improvements.• Participation in strategic meetings and editorial decision-making.• Development and implementation of editorial guidelines.• Management of deadlines and publication schedules.• Ongoing training and development of the editorial team.
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Editor-In-ChiefGrupo Alto Astral Jan 2000 - Mar 2005Bauru, Brasil• Supervision and coordination of the editorial team to ensure content quality.• Definition of the agenda and editorial calendar according to the publication's goals.• Review and editing of articles and reports to ensure accuracy and clarity.• Leadership of the team of journalists and writers, encouraging a collaborative environment.• Establishment of relationships with relevant sources and collaborators.• Collaboration in defining content distribution strategies.• Management of crises related to published content.
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Assistant EditorGrupo Alto Astral May 1998 - Dec 1999Bauru, Brazil• Support to the editorial team in content preparation and review.• Assistance to the Editor-in-Chief in defining topics and organizing the editorial calendar.• Preliminary review of articles and reports, ensuring compliance with publication guidelines.• Coordination with other departments, such as graphic design and marketing, to ensure content cohesion.• Management of feedback and corrections from authors and collaborators.• Participation in editorial meetings to discuss topics and approaches.• Monitoring of editorial market trends to suggest new topics or approaches.• Assistance in deadline management and in meeting publication goals.
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Special WriterGrupo Alto Astral Jul 1994 - May 1998Bauru, Brazil• Development of articles, reports, and special content focusing on more complex or relevant topics.• In-depth research and interviews with experts to support the texts produced.• Collaborative work with the editorial team to ensure content quality and accuracy.• Adaptation of language and writing style according to the target audience and publication guidelines.• Review and update of previous content, ensuring its relevance and timeliness.• Participation in agenda meetings, suggesting topics and approaches for future publications.• Mentorship and guidance for junior writers, sharing knowledge and experiences.• Constant monitoring of market trends and reader feedback to refine the approach and topics covered.
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WriterGrupo Alto Astral Jun 1993 - Jul 1994Bauru, Brazil• Creation of articles, reports, and other written content for different sections or categories of the publication.• Research and collection of information to support the texts produced.• Grammatical and orthographic revision of own texts, ensuring clarity and cohesion.• Collaborative work with the editorial team, following the guidelines and standards set by the publication.• Adaptation of language according to the target audience, maintaining the identity and tone of the publication.• Participation in agenda meetings, contributing with ideas and topic suggestions.• Monitoring of feedback and criticisms from readers, using them as a basis for continuous improvement.• Meeting established deadlines, ensuring the delivery of content within the editorial calendar.
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University ProfessorAnhanguera Educacional Feb 2005 - Jun 2010Bauru, Brazil• I served as a university professor at Anhanguera Educacional, where I played a pivotal role in the planning and creation of the Strategic Marketing Management course.• In addition to teaching, I took on responsibilities as the Course Coordinator and also as an instructor of various subjects, including Marketing and Administration.• Over a span of 5 years and 5 months (February 2005 - June 2010), I devoted myself to the academic formation and development of students in the Bauru region, Brazil, in a part-time position. -
Undergraduate University ProfessorUnisagrado Feb 2001 - Jun 2009Bauru, Brazil• I served as a university professor at UNISAGRADO, teaching courses in Social Communication, covering specializations in Journalism, Advertising, and Public Relations.• Among the primary subjects I taught are Communication Theories, Digital Communication, Media Planning, and Corporate Communication.• Over a span of 8 years and 5 months (February 2001 - June 2009), I actively contributed to the academic formation of students in the Bauru region, Brazil, working in a part-time role.
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Press OfficerMunicipal City Hall Of Bauru - Brazil Jul 1990 - Jan 1993Bauru, Brazil• I served as a press officer for the Municipal Government of Bauru, with responsibilities encompassing team coordination and management of the work schedule.• I spearheaded the creation of daily communication materials for both internal and external communication for the Municipal Government of Bauru, as well as for the Water and Sewage Department (DAE) and the Bauru Housing Company (Cohab).• Over a span of 2 years and 7 months (July 1990 - January 1993), I actively contributed to the efficient and organized communication of the institution in the Bauru region, Brazil, working full-time.
Alessandro Paveloski Skills
Alessandro Paveloski Education Details
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8.7 -
Average Performance 95
Frequently Asked Questions about Alessandro Paveloski
What company does Alessandro Paveloski work for?
Alessandro Paveloski works for Ntt Data Europe & Latam
What is Alessandro Paveloski's role at the current company?
Alessandro Paveloski's current role is Digital Project Manager @ NTT DATA Europe & LATAM | MBA, MSC.
What is Alessandro Paveloski's email address?
Alessandro Paveloski's email address is sa****@****ail.com
What schools did Alessandro Paveloski attend?
Alessandro Paveloski attended Mba Usp/esalq, Fgv - Fundação Getulio Vargas, Udacity, Unesp - Universidade Estadual, Unesp - Universidade Estadual Paulista "júlio De Mesquita Filho".
What skills is Alessandro Paveloski known for?
Alessandro Paveloski has skills like Espanhol, Trello, Planejamento De Projetos, Planejamento, Assessoria De Imprensa, Microsoft Powerpoint, Data Analysis, Jira, Communication, Agile Methodologies, Web Analytics, Team Management.
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