Creative Academy is the corporate design school of Richemont. My role is to manage all communication activities for the school and special projects with the Group and the Richemont Maisons, a portfolio of global luxury brands in the field of jewellery (Buccellati, Cartier, Van Cleef & Arpels); watchmaking (Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin); and accessories (Alaïa, AZ Factory, Chloé, Delvaux, dunhill… Show more Creative Academy is the corporate design school of Richemont. My role is to manage all communication activities for the school and special projects with the Group and the Richemont Maisons, a portfolio of global luxury brands in the field of jewellery (Buccellati, Cartier, Van Cleef & Arpels); watchmaking (Lange & Söhne, Baume & Mercier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, Vacheron Constantin); and accessories (Alaïa, AZ Factory, Chloé, Delvaux, dunhill, Montblanc, Peter Millar, Purdey, Serapian). Show less

In charge of managing relationships between the Michelangelo Foundation and all the brands for Homo Faber Event 2022: Alaïa, Buccellati, Cartier, Chanel, Chiso, Dolce&Gabbana, Hermès, Jaeger LeCoultre, Lange & Sohne, Montblanc, Serapian, Panerai, Piaget, Vacheron Constantin, Van Cleef & Arpels, YNAP, Aquaflor.

Contributor of the Homo Faber Guide, in charge of networking, content creation, copywriting.Homo Faber Guide is a signature project developed by the Michelangelo Foundation for Creativity and Craftsmanship. The Michelangelo Foundation’s mission is to celebrate and preserve master craftsmanship, and for this reason it has created a European map of the most significant representatives in this field, with the aim of connecting all its protagonists: artisans, designers, gallery owners, art… Show more Contributor of the Homo Faber Guide, in charge of networking, content creation, copywriting.Homo Faber Guide is a signature project developed by the Michelangelo Foundation for Creativity and Craftsmanship. The Michelangelo Foundation’s mission is to celebrate and preserve master craftsmanship, and for this reason it has created a European map of the most significant representatives in this field, with the aim of connecting all its protagonists: artisans, designers, gallery owners, art curators, collectors and enthusiasts of high-quality handmade pieces. Show less

My responsibility within the Officine Panerai HQ was to develop the content strategy for all communication activities and to ensure coordination among the different corporate channels.I was also in charge of Global Digital PR and influencers programs and, since 2015, Head of Internal Communications worldwide. My skills include: - Corporate communications strategy- Corporate Newsroom management (Editorial Calendar and Editor’s community management)- Digital PR… Show more My responsibility within the Officine Panerai HQ was to develop the content strategy for all communication activities and to ensure coordination among the different corporate channels.I was also in charge of Global Digital PR and influencers programs and, since 2015, Head of Internal Communications worldwide. My skills include: - Corporate communications strategy- Corporate Newsroom management (Editorial Calendar and Editor’s community management)- Digital PR (ambassadors management, influencers marketing, content co-creation)- Content creation (media relations, social media and other digital tools)- Storytelling, copywriting (adv included) and ghostwriting- International Communications Projects (Sponsorships, Corporate Events) management- Issue and Crisis Management- Heritage Marketing - Media RelationsEditorial Director of the Panerai Book (Marsilio Editori, 2015).Directly reporting to the International Communication and PR Director. Show less

Responsible for media relations - Auchan Spa, Gallerie Commerciali Italia SpA

Corporate communications (media relations, crisis management, event management, corporate identity consultancy, etc..) Clients: Novartis, Google, Comune di Milano, Amgen, Chevron, Cadbury Schweppes, AT&T, General Motors, Fondazione Ugo Bordoni, Fondazione Balzan, etc...

Collaboration of a project basis - Intellectual Property issues mainly