Sandro Serra Email & Phone Number

Vernon Hills, Il, Us

Vernon Hills, Il, Us

Greater Chicago Area

Principal strategic consultant offering Stirista’s portfolio of B2P identity graph, data, digital solutions, and MarTech platforms. Stirista’s solutions include business and consumer data, data activation, identity resolution solutions, email marketing, CTV and OTT advertising, and display, native and social mediaadvertising. Leader of solution selling efforts for mid-market, enterprise and strategic customers targeting boththe demand generation and product side buyers.

Greater Chicago Area

Responsible for leading and growing D&B relationships with Communications & MSO firms. - 2021 delivered $1.3MM new business. - 2020 Empirical Excellence Award winner for delivering 109% of $12MM goal.- 2019 Empirical Excellence Award winner for delivering 120% of $10MM goal.- "Quarterback" on behalf of my customers within D&B to product, service and delivery teams. - Develop a multi-year strategy and plans. - Manage an internal team of specialists and customer support resources that are focused on driving value.- Lead team that is focused on unlocking revenue opportunities and reducing risk for our customers through consulting on data integration, information management, analytics, and business process improvement within their sales, marketing & analytics, compliance, and risk & supply chain management areas of their organizations.

Greater Chicago Area

- Sales and Marketing Data Consultant within the Strategic Retail Telecom Manufacturing Vertical, focused on D&B marketing solutions. - Provide CMO/CIO/Marketing Technology organizations with Digital strategy and consulting, integrating platforms, data and digital initiatives, including the marketing tech stack, and analytics/modeling with marketing cloud applications, marketing automation, e-mail, social media, personalized dynamic content, online marketing, and advertising solutions.- Targeted focus on data integration, optimization, and driving performance through customer’s Customer Relationship(CRM) and Digital environments. - Strategic targeting solutions that aligns customer priorities to D&B data solution offerings to drive optimal performance through predictive/prescriptive analytic engagements and targeted data performance. - Enhance customer’s targeting across their Digital and Advertising ecosystems, bringing offline strategies to an online experience. - Work with customers to deliver data integration process across multiple platforms, and to improve marketing automation effectiveness and success. Average client size of $1M-$10M.

Greater Chicago Area

Responsible for providing Innovative, Transaction-Driven, Hyper-Targeting Marketing solutions to National Retail, Travel, Grocery & Petroleum categories by leveraging historical credit and debit card transactions to influence future purchasing behavior through digital and mobile technology.Cardlytics® is a data analytics and digital advertising company that makes all advertising better. Our patented technology measures and connects trillions in retail purchases to millions of individual consumers, served via our unique ad platform. We are the leading data monetization partner for financial institutions, including Citi, Bank of America, Lloyds Banking Group and FIS, allowing insight into consumer purchases across all categories and geographies, securely and without any personally identifiable information ever leaving the bank. This whole-wallet perspective on consumer spending helps advertisers reach millions of customers with highly relevant campaigns across all digital media –display, mobile, video, social and email – and precisely measure results. This new channel is valuable to three important audiences: • Financial institutions: Providing incremental value to their customers, helping them develop stronger relationships and build engagement• Advertisers: Delivering a one-to-one advertising medium with both scale and precise targeting • Consumers: Helping them save money on the things they buy every dayCardlytics is headquartered in Atlanta with offices in London, New York and San Francisco.

Greater Chicago Area

Led the execution of strategic partnerships, sourcing, negotiations and implementation of all new content, data, monetization, social and licensing relationships for the launch digital and mobile platforms that grew USA Today Travel sites to #3 in vertical.

Greater Chicago Area

Business leader on product, content and monetization strategies for Gannett’s mobile application incubator supporting local entertainment, event planning and social sharing platforms. Also, developed strategy and business plan to exchange media assets and minority investments for ownership stakes in seed-stage start-ups.

Greater Chicago Area

Responsible for all revenue streams and established new client relationships to increase national display and RTB revenue. Cultivated strategic partnerships with the dual goal of driving new, non-display revenue and content utility for users (digital & mobile). Led ad operations team in transition to Doubleclick/Google (DFP) platform and implementation of new business rules, practices and on boarding of local affiliate and national sales teams.

Greater Chicago Area

Cultivated and managed all business relationships for digital and mobile technology start-up. Oversaw partnership development for national rollout of GPS enabled mobile marketing applications.

Greater Chicago Area

Led start-up to centralize sales for 17 Tier One retail clients from all Tribune Print, Digital and Broadcast properties into a new National Corporate Retail Division (TMN). Lead relationship manager for start-up division that centralized national corporate sales representing $12M for major retailers.

Greater Chicago Area

Lead business project manager for development and implementation of new technology for all processes and revenue tracking systems for Tribune Company.

Greater Chicago Area

Directed B2B marketing/promotion team that created new product introductions and value added opportunities for all retail ad categories supporting $375M+ annually. Managed the development of b2b, consumer marketing and media for local launch of Careerbuilder, Hoy Chicago and RedEye supporting over $20M annually.

Greater Chicago Area

Developed, managed and executed local marketing programs for Burger King and twenty central region franchisee groups, totaling $18M annually.

Greater Chicago Area

Led strategic planning, implementation and execution for brand marketing & media in the Midwest region (Ohio, Minnesota & Michigan) for all Anheuser-Busch beer brands (Bud Family, Michelob Family, etc. including new product introductions), subsidiaries (SeaWorld of Ohio), and Corporate/Community themes (Know When To Say When).

Greater Chicago Area

Planned and bought regional media and sports in 20 markets supporting $4M+.