In this non-salaried role, my aim is to provide guidance by sharing my Global Commercial experience with a young family run business based in Sri-Lanka. At Islander, they believe that drinking water should be an experience, not just a necessity. Their beverages are inspired by the vibrant and tropical flavors of the islands, bringing that same spirit of adventure and excitement to everything they do. Is not just any ordinary water and beverage brand. Islander is driven by spicing things up by making hydration fun. Islander’s products are made with natural, eco-friendly ingredients and they constantly looking for ways to reduce the carbon footprint. So, join the Islander tribe and experience the taste of the tropics. Don't just drink water, live the Islander life!

Reporting directly to the Board and matrix to the MD Culinary, I am responsible for the Generating Demand functions. In this newly created role, I am responsible for designing and executing the Global Culinary Strategy for a portfolio of brands & products across several Categories such as: Dry condiments, Wet condiments and Creams for B2C, B2B and D2C.Leading a new & agile entrepreneurial team, setting up the strategy to win share from both the top and bottom of the pyramid across geographies. Leveraging IFFCO’s own distribution, speed to innovation with its own manufacturing and hunger to conquer attitude in existing, new consumer segments, category extensions and new brand development to realise the vision.Accountable for the P&L across Categories and Markets Core Geographies - Middle East, Africa, South America, Asia and Europe.

Reporting to the Food Global Category Leader I am responsible for developing the Global Business Strategy, define the strategic priorities by Zone, transfer the know how to the markets and responsible for the Innovation and renovation of Ambient portfolio on Bouillon, Plant Based and Proactive Health platforms, a portfolio that globally count for over 2Bio CHF turnover and in continuous growth.

Reporting to the BEO, I was responsible for the Oceania Food Portfolio and a team of 3 Brand managers, 1 ABM and 2 Corporate Executive Chefs.The main achievements during my time were:> Re-set the 2017-2021 food portfolio strategy, a complex project that pivoted on many angles with the implementation of the WET/Liquid portfolio, the Core categories support, the launch of a new Plant-Based Brand and the portfolio rationalization for increased focus in the commercial channels for Organic Growth (OG) acceleration. Main Business results:• Achieved MS leadership and over $100 Mio in Sales• Improved OG year on year above target for the led category • Divestment of the Local meal solution - Frozen business• constant Profit improvement during my time> Supported the I&R - Innovation of 22 SKUs – Renovation of 12 SKUs providing additional growth to the business > Strategic launch of the Vegan Brand Harvest Gourmet® and its value proposition with the creation of Ambassador Shannon Martinez, going beyond the sale and distribution target> Established the eCommerce platforms, independent and via Amazon achieving over 8% of sales via this channel in 2 years> Led the digital marketing CLM-CRM campaigns and communication, SEO and Social Media and content management During this time, I was handpicked by the BEO to lead the Integrated Commercial Plan for the whole business unit which enticed me to create the 2020-22 vision, new strategy, bringing together the (3) major areas of the business, pushing the boundaries for growth including change management, extending beyond traditional product I&R, building new relationships, enhancing B2B and broader solutions for competitive differentiation. Essentially, I have acted as GM with the objective to pull over, from Strategy to Planning and formulating elements of the execution for the following years.

Reporting to the Head of Marketing I was responsible for the Oceania Pure soluble coffee NESCAFÉ®, milk modifiers NESTLÉ® & MILO® and the Solutions Portfolio (Machines), a team of 3 Brand Managers and 1 ABM The main achievements during my time were:> Re-designed and implemented the Commercial Strategy and Marketing investment resulted in higher ROI and Topline sales increased by 15%> Established quarterly business reviews with distributors resulting in increased NESCAFÉ penetration and top of mind awareness in the Office Coffee channel, negotiating better trade spent investments with higher return> Creation and deployment of the NESCAFÉ® 75th and MILO® 80th celebrative campaigns with end user’s public relations leverage> Developed Scenario Planning strategy for the NESCAFÉ®brand, wherein a highly volatile and dynamic market, the aim was to future proof the brand resulting in a clear strategy roll out against the overall soluble coffee decline> Creation of “The Roaster Guy” Roast & Ground “hipster” coffee Brand as part of the ACCOR Hotels business retention – “The Roaster Guy” was key to retaining and growing of the overall coffee business in the largest hotel chain in Australia

Reporting to the Regional BEO, I was responsible for the Start-up of a Nestlé Division in Italy born after a spin-off from the Nestlé Professional business unit. This was a lean start-up model with “all hands on deck” ways of working with cross responsibilities in marketing and sales.The main achievements during my leadership were:> Transformed the business doubling its turnover in less than 2 years with a focus on increasing profitability, bringing the business to double digit profit > Recruited and coached the Marketing and Commercial teams> Graphic and Media agencies’ selection and tendering process> Business strategy and Portfolio definition> Creation of the business RTM for the Italian Market – relationship building and management

Reporting to the CMO I was responsible for the perception improvement and increased relevance of the McDonald’s brand in the local market via a relevant menu offering and to make the McCafé brand more competitive & to win against street cafes. Managing 2 Innovation managers and 1 Insight managerThe main achievements during my leadership were:> Consumer insight, study, development and launch of a Complete Italian premium menu “McItaly” in cooperation with the Agricultural Ministry. For McDonald’s, this was the biggest step on innovation and “healthy, traditional” food offer> Launch of 2 Burgers, 2 salads, 2 desserts and Kiwi fruit on a stick. Al products were from protected origin certified, Italian made ingredients> Creation of an attractive Value Proposition of Cold drinks & Pastry offer for the McCafé brand> Leader for the operational capacity tests at the Innovation Centre of Oak Brook IL – USA> Improved Brand Health from Popular to Likeable

Reporting to the Head of Marketing, I was responsible for the Culinary and Frozen food business, Managed 2 Product managers and 1 KA manager.My main activities were to grow the top line sales by incrementing the penetration of our diverse portfolio at the customer level. I was responsible for the National Key accounts with the main objective of leveraging the NESTLÉ® brands to create sustainable and distinctive solutions.The main achievements during my time were:> Managed the I&R of the food portfolio with the implementation of several insight-driven innovations > Supported the Trade Marketing team on specific promotion and POP material to develop the Brand and the Category in new customers> Created the McFlurry Bacio PERUGINA® and BUITONI® Mini Panzerotto for McDonald’s Europe> Collaboration with Important Italian Chefs such as Mauro Uliassi 2 Michelin stars & Sergio Mei 1 Michelin star with the objective to accelerate our premium portfolio penetration

During these 6 years I have been introduced to the marketing discipline managing the Frozen food category within the Out Of Home Business. ~ Implementation of the Davigel Brand & its product portfolio in the Italian market~ Manager for BUITONI & SASSO 2 iconic Italian brands for Pasta, Sauces, Oil, Vegetables. ~ Responsible for the advertising, pop material, P&L and new product development.

Introduction to the corporate world as Trainer and Advisory chef reporting to the Head Executive Chef~ Responsible for commercial and technical Sales force training initiatives~ Managing product presentation at customer sites and exhibitions~ Supporting marketing and technical teams in product development~ Field insight sharing with head office

Different experiences in the Hotel and Restaurant industry as Food and Beverage Manager - Business Consultant for New opening in Italy and France. This experience gave me a holistic approach and a solid foundation in running a business.