Alessandro Viola Email & Phone Number

Hong Kong

Hong Kong SAR

• Joined the restructuring project of a Private Equity-owned US heritage brand operating in the luxury accessories sector. Full ownership of regional P&L while overseeing regional sales, marketing, and operations 360.
• Lead the transformation process of our 4 APAC legal entities (Hong Kong, China, Japan, and Taiwan) acting at topline as well as bottom line level: successfully… Show more Joined the restructuring project of a Private.
• Lead the transformation process of our 4 APAC legal entities (Hong Kong, China, Japan, and Taiwan) acting at topline as well as bottom line level: successfully turned profitable 2 branches in just over 1 year.
• Own the commercial strategy across the region: Retail (DSS concessions or direct boutiques opening); Wholesale (mass chains, department stores, etc.); Ecommerce & Marketplaces. Me and a dedicated team also manage a.
• Full P&L & Budgeting responsibility down to EBITDA level. Pricing/OPEX/CAPEX responsibility.
• Own marketing and communication across the region managing a team of local marketing managers: trade marketing; branding; content creation, digital communication, and social media management. Show less

Hong Kong - Tokyo

• KEY RESPONSIBILITIES
• Total branch P&L
• Develop short term and long-term strategies to develop the business across all the company business channels (Retail, Wholesale, E-Commerce and B2B).
• Recruit, develop and coach the teams to excellency
• Maximise the revenue and profit to meet the company's objectives
• Direct management of the Retail Channel

Hong Kong

• Directly reporting to the Managing Director APAC, I drive and manage the Moleskine consumer business (Wholesale, Retail and E-commerce) and Product/Trade Marketing across Asia Pacific countries,with full commercial P&L.
• RETAIL (DIRECT & INDIRECT): coordinating operations for… Show more Directly reporting to the Managing Director APAC, I drive and manage the Moleskine consumer business (Wholesale, Retail and E-commerce) and.
• RETAIL (DIRECT & INDIRECT): coordinating operations for stores operated directly or indirectly via our local distributors as well as negotiating directly new permanent and temporary locations.
• WHOLESALE: I completely re-organized the wholesale distribution moving away from a distribution centralized in the hands of 2 distributors to more than 15+ local distributors growing double digit YoY the business (+26%.
• E-COMMERCE: Supported the start-up of our Korean EC (www.moleskine.co.kr). Coordinated all business operations, Trade Marketing and promotions. Monitored KPIs.2) BUDGETING AND P&L:
• Ultimately responsible for the definition and monitoring of the yearly sales budget and OPEX and CAPEX budgets by country and regionally delivering the targeted level of margin and profitability.

Milan Area, Italy

Admiranda's mission is to deliver the best licensed products for children in fragrances and bodycare (Disney, Warner Bros, Marvel, Winx etc.) within the EMEA region and beyond, combining Italian care for design and product quality.Directly reporting to the CEO and managing a team of 3, I was responsible for the distribution across the EMEA countries.

Alessandria Area, Italy

1) EXPORT Sales Management: reporting directly to the Commercial Director, I was responsible for the management of the company’s distributors’ portfolio and sales strategy as well as business development. I managed a portfolio of more than 15 distributors, supported by 1 junior staff.Proactively acting in the market, I restructured the distribution.

Shanghai City, China

1) I was in charge of opening the China distribution Market for the company’s skincare lines, acting out of a Rep Office in Shanghai.2) I scouted the market and attended Trade Shows and exhibitions to find local partners and distributors and successfully activated two distributors to start up our network in northern and central China for our fragrances.

Milan Area, Italy

The ITPO (Investment and Technical Promotion Office) has the mission of supporting industrial cooperation with companies in developing countries facilitating industrial cooperation projects granting financial funding.1) PROJECT MANAGEMENT: Browse through the several investment projects requests (China, Vietnam, India and Middle East), and select the ones.

Greater Jakarta Area, Indonesia

Studying and monitoring the presence of Italian companies in Indonesia and assessing their economic penetration into the local market across several industries.

Kuala Lumpur, Malaysia

AEI is a University of Malaya-funded Research Institute promoting learning and economicresearch through smart partnerships between Asia and Europe.As part of a multi-cultural team, I was assigned to a macroeconomic research project centered on trade-flows monitoring between ASEM (Asia Europe Meeting) member countries. I was therefore in charge of data.

Milan Area, Italy

During the presentation of the new collection to the buyers I assisted mainly theExport Managers Europe in their daily activities. Among my daily tasks: preparing theagenda for the daily meetings; assisting in the preparation of the necessarypresentation tools; supporting the Export Manager directly in the showroom during thepresentation of the new.

International Trade & Cross Cultural Management, Business Management / Asia Focused

Bocconi University and ISPI (Istituto Scienze Politiche Internazionali)

Economics And International Institutions Management, Economics

Economics and International Institutions Management, Economics

Maturità Scientifica, Undergraduate Bachelor Of Science