Alessandro Viola Email & Phone Number

Hong Kong

Hong Kong Sar

Joined the restructuring project of a Private Equity-owned US heritage brand operating in the luxury accessories sector. Full ownership of regional P&L while overseeing regional sales, marketing, and operations 360 degrees. I report directly to the CEO and the Private Equity Operating Partner. Member of Global Leadership Team.• Lead the transformation process of our 4 APAC legal entities (Hong Kong, China, Japan, and Taiwan) acting at topline as well as bottom line level: successfully… Show more Joined the restructuring project of a Private Equity-owned US heritage brand operating in the luxury accessories sector. Full ownership of regional P&L while overseeing regional sales, marketing, and operations 360 degrees. I report directly to the CEO and the Private Equity Operating Partner. Member of Global Leadership Team.• Lead the transformation process of our 4 APAC legal entities (Hong Kong, China, Japan, and Taiwan) acting at topline as well as bottom line level: successfully turned profitable 2 branches in just over 1 year, optimizing pricing, right-sizing organizations and redesigning all the company’s pricing and margin architecture.• Own the commercial strategy across the region: Retail (DSS concessions or direct boutiques opening); Wholesale (mass chains, department stores, etc.); Ecommerce & Marketplaces. Me and a dedicated team also manage a portfolio of regional distributors executing our B2C and B2B strategy in the region. • Full P&L & Budgeting responsibility down to EBITDA level. Pricing/OPEX/CAPEX responsibility.• Own marketing and communication across the region managing a team of local marketing managers: trade marketing; branding; content creation, digital communication, and social media management. Show less

Hong Kong - Tokyo

KEY RESPONSIBILITIES• Total branch P&L • Develop short term and long-term strategies to develop the business across all the company business channels (Retail, Wholesale, E-Commerce and B2B).• Recruit, develop and coach the teams to excellency• Maximise the revenue and profit to meet the company's objectives• Direct management of the Retail Channel• Define the Marketing and Trade Marketing Strategies, to guarantee the best brand exposure into the market, across the… Show more KEY RESPONSIBILITIES• Total branch P&L • Develop short term and long-term strategies to develop the business across all the company business channels (Retail, Wholesale, E-Commerce and B2B).• Recruit, develop and coach the teams to excellency• Maximise the revenue and profit to meet the company's objectives• Direct management of the Retail Channel• Define the Marketing and Trade Marketing Strategies, to guarantee the best brand exposure into the market, across the stores and digitally.• Advise the Product Marketing team about market requirements, to deliver the best product experience within the Moleskine branded stores and across our wholesale doors.• Ensure brand integrity and representation across all physical and digital platforms. Show less

Hong Kong

Directly reporting to the Managing Director APAC, I drive and manage the Moleskine consumer business (Wholesale, Retail and E-commerce) and Product/Trade Marketing across Asia Pacific countries ,with full commercial P&L responsibilities.Managing a team of 5 (in China, Hong Kong and Japan) and a portfolio of distributors, I guarantee consistent brand presence and sales growth across all consumer channels.1) CONSUMER SALES:• RETAIL (DIRECT & INDIRECT): coordinating operations for… Show more Directly reporting to the Managing Director APAC, I drive and manage the Moleskine consumer business (Wholesale, Retail and E-commerce) and Product/Trade Marketing across Asia Pacific countries ,with full commercial P&L responsibilities.Managing a team of 5 (in China, Hong Kong and Japan) and a portfolio of distributors, I guarantee consistent brand presence and sales growth across all consumer channels.1) CONSUMER SALES:• RETAIL (DIRECT & INDIRECT): coordinating operations for stores operated directly or indirectly via our local distributors as well as negotiating directly new permanent and temporary locations.• WHOLESALE: I completely re-organized the wholesale distribution moving away from a distribution centralized in the hands of 2 distributors to more than 15+ local distributors growing double digit YoY the business (+26% - +28%).• E-COMMERCE: Supported the start-up of our Korean EC (www.moleskine.co.kr). Coordinated all business operations, Trade Marketing and promotions. Monitored KPIs.2) BUDGETING AND P&L:• Ultimately responsible for the definition and monitoring of the yearly sales budget and OPEX and CAPEX budgets by country and regionally delivering the targeted level of margin and profitability.• Forecasting and inventory control for each market/distributor/channel3) TRADE MARKETING AND VM: Managing a staff of two.• MERCHANDISING: via a deep sell-in and sell-out analyses, I make sure assortments are optimized to guarantee the best revenue/space configuration and/or the best buy product mix from our distributors.• TM & VM: Define and Implement the Product Launch Calendar, guaranteeing the best in store execution and Brand presence in line with company VM guidelines. In-store campaigns definition and installation. Generate synergies with Retailers, Distributors and landlords to guarantee the best brand exposure and partnerships. Show less

Milan Area, Italy

Admiranda's mission is to deliver the best licensed products for children in fragrances and bodycare (Disney, Warner Bros, Marvel, Winx etc.) within the EMEA region and beyond, combining Italian care for design and product quality.Directly reporting to the CEO and managing a team of 3, I was responsible for the distribution across the EMEA countries (Europe, Middle-East & Africa) of our licensed product lines (mainly fragrances and body care) managing the negotiations with 5 different… Show more Admiranda's mission is to deliver the best licensed products for children in fragrances and bodycare (Disney, Warner Bros, Marvel, Winx etc.) within the EMEA region and beyond, combining Italian care for design and product quality.Directly reporting to the CEO and managing a team of 3, I was responsible for the distribution across the EMEA countries (Europe, Middle-East & Africa) of our licensed product lines (mainly fragrances and body care) managing the negotiations with 5 different licensors as well as a portfolio of more than 30 distributors.1) I managed a diversified portfolio of agents, distributors and direct retailers ensuring adequate levels of sales and profitability exceeding company expectations.2) In charge of the full distribution P/L including Trade Marketing and Marketing budgets. 3) Strong sell-in and sell-out performance analytics.4) Budgeting, forecasting and stock control5) Business development was key to ensuring a continuous business growth and door increase across the covered markets. Show less

Alessandria Area, Italy

1) EXPORT Sales Management: reporting directly to the Commercial Director, I was responsible for the management of the company’s distributors’ portfolio and sales strategy as well as business development. I managed a portfolio of more than 15 distributors, supported by 1 junior staff.Proactively acting in the market, I restructured the distribution developing our distributors’ business, opening new markets and/or retailers always ensuring margins, profitability and stock control while… Show more 1) EXPORT Sales Management: reporting directly to the Commercial Director, I was responsible for the management of the company’s distributors’ portfolio and sales strategy as well as business development. I managed a portfolio of more than 15 distributors, supported by 1 junior staff.Proactively acting in the market, I restructured the distribution developing our distributors’ business, opening new markets and/or retailers always ensuring margins, profitability and stock control while safeguarding and promoting the brand.I successfully introduced our products across different distribution channels: Perfumeries, Pharmacies, Drugstores and Department Stores, as well as mass market (for our mass distribution lines).2) Product Marketing and Brand Management: To improves sales and market share, liaising with the marketing team, I handled all product specifications adapting them to local market needs (language, packaging, artworks, compliance with different local regulations, etc.)I also managed a marketing budget to better organize and run promotions, advertising (in-store, press, etc.), events and trade shows. Constantly monitored in-store brand presence to align with VM guidelines.3) B2B/Private Label: I started the skincare B2B business of the company successfully activating accounts like A.S. Watson in Asia. Strong project management skills, involving both the marketing and buying department staff, was vital to ensure deadlines and costumer needs were best respected. In Direct contact with the marketing team of my customers I made sure the best product was delivered in line with company profitability goals and customers’ expectations.4) Supported our Startup Branch in France. Coordinated the communication with our USA Branch working directly with our local GM. Show less

Shanghai City, China

1) I was in charge of opening the China distribution Market for the company’s skincare lines, acting out of a Rep Office in Shanghai.2) I scouted the market and attended Trade Shows and exhibitions to find local partners and distributors and successfully activated two distributors to start up our network in northern and central China for our fragrances, swiss made skincare and natural organic skincare and body lines.3) Successfully signed direct distribution deals with big… Show more 1) I was in charge of opening the China distribution Market for the company’s skincare lines, acting out of a Rep Office in Shanghai.2) I scouted the market and attended Trade Shows and exhibitions to find local partners and distributors and successfully activated two distributors to start up our network in northern and central China for our fragrances, swiss made skincare and natural organic skincare and body lines.3) Successfully signed direct distribution deals with big drugstore chains like SASA and AS Watsons APAC, supplying as much as 1,500 stores across the APAC region. Show less

Milan Area, Italy

The ITPO (Investment and Technical Promotion Office) has the mission of supporting industrial cooperation with companies in developing countries facilitating industrial cooperation projects granting financial funding.1) PROJECT MANAGEMENT: Browse through the several investment projects requests (China, Vietnam, India and Middle East), and select the ones fit to be submitted for financial evaluation. Promote the projects among the Italian industrial community, either directly or engaging… Show more The ITPO (Investment and Technical Promotion Office) has the mission of supporting industrial cooperation with companies in developing countries facilitating industrial cooperation projects granting financial funding.1) PROJECT MANAGEMENT: Browse through the several investment projects requests (China, Vietnam, India and Middle East), and select the ones fit to be submitted for financial evaluation. Promote the projects among the Italian industrial community, either directly or engaging industry associations, and assist in all phases of the feasibility assessment of the operation.2) DELEGATES PROGRAMME: Assist all the government country delegates placed at our Milan office in the presentation of locally-focus activities and investment projects activating partnerships with Italian government counterparts. 3) OTHERS: I was also actively involved in the preparation of market studies and specific sector studies; organized business events and forums with Italian Public Institutions and Organizations; participated in Trade Shows; organized delegations visits, etc. Show less

Greater Jakarta Area, Indonesia

Studying and monitoring the presence of Italian companies in Indonesia and assessing their economic penetration into the local market across several industries.

Kuala Lumpur, Malaysia

AEI is a University of Malaya-funded Research Institute promoting learning and economicresearch through smart partnerships between Asia and Europe.As part of a multi-cultural team, I was assigned to a macroeconomic research project centered on trade-flows monitoring between ASEM (Asia Europe Meeting) member countries. I was therefore in charge of data collection, data analysis, and monitoring of the economics of major Asian countries during their transition period into the ASEAN… Show more AEI is a University of Malaya-funded Research Institute promoting learning and economicresearch through smart partnerships between Asia and Europe.As part of a multi-cultural team, I was assigned to a macroeconomic research project centered on trade-flows monitoring between ASEM (Asia Europe Meeting) member countries. I was therefore in charge of data collection, data analysis, and monitoring of the economics of major Asian countries during their transition period into the ASEAN association. Show less

Milan Area, Italy

During the presentation of the new collection to the buyers I assisted mainly theExport Managers Europe in their daily activities. Among my daily tasks: preparing theagenda for the daily meetings; assisting in the preparation of the necessarypresentation tools; supporting the Export Manager directly in the showroom during thepresentation of the new collection to the buyers; gathering all press releases andarticles from the national and international press and presenting them… Show more During the presentation of the new collection to the buyers I assisted mainly theExport Managers Europe in their daily activities. Among my daily tasks: preparing theagenda for the daily meetings; assisting in the preparation of the necessarypresentation tools; supporting the Export Manager directly in the showroom during thepresentation of the new collection to the buyers; gathering all press releases andarticles from the national and international press and presenting them to the internalstaff; etc. Show less

International Trade & Cross Cultural Management, Business Management / Asia Focused

Bocconi University and ISPI (Istituto Scienze Politiche Internazionali)

Economics And International Institutions Management, Economics

Economics and International Institutions Management, Economics

Maturità Scientifica, Undergraduate Bachelor Of Science