Alessia Grasso Email & Phone Number

London, England, United Kingdom

• Managed a comprehensive marketing mix across social media (Instagram, Facebook, LinkedIn), YouTube, email marketing, and traditional channels (radio, out-of-home, audio)• Spearheaded the development of engaging content, including website optimisation, SEO-focused YouTube videos, and patient journey mapping.• Successfully launched a new clinic location through a targeted marketing campaign, significantly increasing brand awareness and driving patient acquisition.• Implemented HubSpot as a CRM system, boosting lead generation and fostering data-driven decision-making.

Londra, Inghilterra, Regno Unito

I began my career at OCL Vision as the company's first dedicated marketing hire, starting as a Digital Marketing Analyst. In this role, I dove headfirst into the world of digital marketing, gaining a strong foundation in data analysis and campaign optimisation. As my experience grew, I transitioned into a Marketing Coordinator role, taking on greater responsibility for campaign management and strategic planning.

JEBV is the Junior Enterprise of the University of Verona. It is a non-profit association, founded in 2015 and, like every Junior Enterprise that is part of the JE Europe network, it operates as a real company that is composed and managed by university students.I joined JEBV in January 2020 as a Marketing & Communication associate, where I was in charge of content creation for the company's LinkedIn, Instagram and Facebook profiles working in teams. In June 2020 I became Head of Marketing & Communications with a growing team. In this new role I was responsible for managing clients' partnership and sponsorship requests, setting the editorial calendar, managing the marketing strategy and coordinating all the work of the other associates.From October 2020 to December 2021 I was in charge of the Board as Secretary General & International Manager, public relations (alumni and events) and partnerships, with a team of 55 people, leading in one year of mandate to results such as +1300% partnerships, +143% projects and +1360% turnover, also organising the JE Italy October Meeting in October 2021 in Verona, hosting more than 200 Junior Entrepreneurs and 15 partners, with a bilingual event lasting 3 days, full of workshops and talent acquisition opportunities.

Training with field specialists Ideation of omnichannel customer acquisition and customer retention campaign for Unieuro, a leading consumer electronics company.

Milano, Lombardia, Italia

Scheduled content releases Used Shopify to curate and market a new clothing collection Created graphic content for covers and Instagram stories

Master'S Degree, Msc Marketing Communications, Distinction

Core courses: Advertising Management, Integrated Marketing Communications, Data Analytics for Marketing Communication. Placed first.

Bachelor'S Degree In Graphic And Multimedia Communication Sciences And Techniques, Communication, General, 2:1

With a focus on Corporate and Institutional Communication. I graduated in July 2021 with a thesis on "The role of transcreation.

Education record

Activities and Societies: English, Math, Physics, Biology, Digital picturesFrom August to December 2016, study abroad experience.