Alessia Berra

Alessia Berra Email and Phone Number

Director of Consulting, Professional Services and Delivery presso Wolters Kluwer Italia @ Wolters Kluwer Italia
milan, lombardia, italy
Alessia Berra's Location
Milan, Lombardy, Italy, Italy
Alessia Berra's Contact Details

Alessia Berra personal email

n/a
About Alessia Berra

Main skills: Marketing (channel, web, digital and social), Communication, Blogging, Graphic, Product & Brand Management, Project Management, Channel Management, Profit & Loss, Budgeting, People Management, Leadership, Cloud Computing, Solution selling, Consulting, Service DeliveryAbout me: Creative, eclectic, efficient, determined, organized, straightforward. Sometimes a little full-blooded

Alessia Berra's Current Company Details
Wolters Kluwer Italia

Wolters Kluwer Italia

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Director of Consulting, Professional Services and Delivery presso Wolters Kluwer Italia
milan, lombardia, italy
Website:
wolterskluwer.it
Employees:
1002
Alessia Berra Work Experience Details
  • Wolters Kluwer Italia
    Director Of Consulting, Professional Services And Delivery
    Wolters Kluwer Italia Apr 2021 - Present
    Milano, Lombardia, Italia
    Director of service delivery, consulting, pre & post-sales, training and project onboarding in Tax, Payroll and SME markets.Leading a team made of 60 Application Consultants.
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  • Wolters Kluwer Italia
    Head Of Product Management, Marketing & Communication Tax & Accounting
    Wolters Kluwer Italia Jan 2018 - Apr 2021
    Milano, Italia
    Product Management Director for target markets (Tax, Payroll and SME) owning product strategy & lifecycle, vision, 4P and business results. My team works closely with Software Development according to Scale Agile Framework (SAFe™ methodology) to define and prioritize product backlog.I'm also responsible for Marketing and Communication team, made of 12 people, focused on the following areas: External and Internal Comms, Digital Marketing, SEO, Social, Lead Generation, Events, Telesales and Sales Training.
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  • Wolters Kluwer Italia
    Marketing & Communication Manager Tax & Accounting
    Wolters Kluwer Italia May 2015 - Dec 2017
    Assago (Milano)
    Owner of all initiatives related to Demand Generation, Branding, Communication, Training, Events and Digital for target markets (Tax Advisors, Payroll and PMI.I coordinated an 11 people team also devoted to Telesales, SEO, collateral development and social accounts management.
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  • Ibm
    Segment Marketing Manager
    Ibm Jan 2013 - Apr 2015
    Milano
    Responsible for 6 people team, dedicated to Marketing and Communication initiatives on Small & Medium Enterprise market. Main purpose was to identify new high potential market segments for IT investments (such as Managed Service Providers, Incubators, Start Up) and develop marketing initiatives supporting business generation.Several activities were executed in co-marketing with IBM Business Partners through On Channel agency, which is definitely part of extended team under my responsibility.
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  • Ibm
    Cloud & Puresystem™ Channel Development Leader
    Ibm Jan 2012 - Jan 2013
    Milan Area, Italy
    My mission was to develop IBM business related to Cloud solutions, especially the integrated datacenter solution called PureSystem™, through the channel of Distributors and Business Partners. I also used to coordinate sales representatives team covering the channel. Hereafter an article about my role: http://media.mimesi.com/cacheServer/servlet/CropServer?date=20120322&idArticle=152342171&authCookie=-92644186
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  • Ibm
    Channel Manager System X, Southwest Europe
    Ibm Jul 2010 - Jan 2012
    I covered IBM x86 server (System x) indirect channel across Southwest Europe (Italy, Spain, Portugal, Greece, Israel, France and Benelux) and managed country channel managers team. Main purpose was to develop international resellers channel for x86 solutions, putting in place proper incentives according to given budget and P&L guidance.
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  • Ibm
    Project Manager
    Ibm Jul 2009 - Jul 2010
    After a workshop with World Wide System x General Manager System, I have been appointed as Project Manager for a new recruiting initiative launched on 40 Top Business Partners in x86 market. The pilot was so successful that in 2010 it has been implemented in all Europe, as mentioned in this article: http://www.01net.it/articoli/0,1254,2_ART_106369,00.html?lw=10002;13
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  • Ibm
    Volume Manager Servers & Storage
    Ibm Jan 2008 - Dec 2009
    Responsible for P&L, quarterly plan definition, price positioning and promotions of all IBM hardware products (x86, AS/400, Unix e Storage).Joint management of all products, unusual for IBM, allowed a better integration and a sales approach by solutions.
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  • Ibm
    System X Product Manager
    Ibm Jan 2007 - Dec 2007
    Responsable for IBM x86 offering, particularly volume product line called “Express Seller”. I used to manage 4P: pricing, product roadmap, promotions, and all aspects related to Distribution: inventory stock, sellin, sellout, turnover, marketing joint initiatives with distributors.
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  • Ibm
    T2 Dealer Manager
    Ibm Jan 2006 - Dec 2006
    I gave my contribution to start a brand-new team devoted to “retention” Dealers coverage on open market (x86 and storage), established for the first time in 2006 (historically IBM always managed Distributors only).Main tasks on top of sales reps team management responsibility:- cooperation with other IBM business units involved in channel coverage- Relationship with Distributors and Dealers- Tracking of results and reporting
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  • Ibm
    Project Manager Volume Engine
    Ibm Jan 2005 - Dec 2005
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  • Ibm
    Emea Project Manager
    Ibm Jan 2002 - Dec 2004
    View

Alessia Berra Skills

Cloud Computing Management Partner Di Canale Vendita Di Soluzioni Storage Solution Selling Strategy Channel System X Hardware Team Leadership Marketing Gestione Prodotti High Availability Servers Strategia Project Management Archiviazione Channel Partners Virtualizzazione Business Intelligence Crm Sales Enablement Social Media Marketing Digitale Software Enterprise Virtualization Storage Area Networks Server Centri Dati Product Management Data Center

Alessia Berra Education Details

Frequently Asked Questions about Alessia Berra

What company does Alessia Berra work for?

Alessia Berra works for Wolters Kluwer Italia

What is Alessia Berra's role at the current company?

Alessia Berra's current role is Director of Consulting, Professional Services and Delivery presso Wolters Kluwer Italia.

What is Alessia Berra's email address?

Alessia Berra's email address is al****@****ibm.com

What schools did Alessia Berra attend?

Alessia Berra attended Università Bocconi.

What are some of Alessia Berra's interests?

Alessia Berra has interest in Nuoto E Mountain Bike, Children, Fotografia E Video, Viaggi, Computer Grafica, Disegno, In Particolare In Asia E Oriente, Animal Welfare, Arte, Health.

What skills is Alessia Berra known for?

Alessia Berra has skills like Cloud Computing, Management, Partner Di Canale, Vendita Di Soluzioni, Storage, Solution Selling, Strategy, Channel, System X, Hardware, Team Leadership, Marketing.

Who are Alessia Berra's colleagues?

Alessia Berra's colleagues are Mino Minonne, Nicola Pace, Ivonne Casale, Francesco Bongallino, Roberta Contratti, Alberto Borghetti, Cristiano Marletta.

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