Alessia Brugin Email & Phone Number

Italy

- Create and execute the Social media Marketing strategy- Development of a strategic editorial plan on a weekly basis considering all the different channels' tone of voice and target audiences -Create an online Lead Generation strategy- Copywriting: creating the captions of the posts for the different social media channels owned by Seco (Linkedin, Facebook, Twitter, Youtube, Spotify, Instagram)- Data analysis: looking at what works and what not on Seco's channels from a performance perspective. Test different content formats and decide which one performs best based on data analysis - Competitors' analysis: one of the most important things to do - Project Managing: As a social media manager, I not only have to conceptualize campaigns and distribution rhythms, but I also have to lead and execute these plans from start to finish. - Influencer Marketing & Brand Ambassador program: Create, strategize and execute projects like influencer marketing and the brand ambassador one, that can increase brand awareness and also improve the perception of the brand externally. -Employee advocacy: I'm more than convinced that the secret is H2H (human to Human), so I develop programs internally together with colleagues who want to be more active on social media- Community management : reply to comment (positive and negative) and manage social media crisis - Creating social media guidelines for everything to improve the internal knowledge on social media and improve the work of my colleagues- Social Media advertising: Instagram, Facebook, Linkedin and Youtbue- Budget Management: for ads campaigns, always on ads, Agencies, Digital tools and to collaborate with Content creators -Creativity: is is one of the most important skills a social media manager should have to make sure the company differentiates from competitors' brands in the saturated social media space

Guanzate

Varese, Italia

When I Finished my master in Digital Marketing I've started practising with some small customer, mainly owners of bars and restaurants.My main tasks were organizing events for new openings, content management, development of brand awareness and online reputation, deliberate planning and goal setting.

Milano, Italia

• Realize digital projects to reduce the manual work of the team and improve the CX•Take inbound calls, deal with questions efficiently and effectively and input data into ICT systems•Give customers the correct advice, and after understanding their needs, up-sold services and turn objections into sales opportunities•Assist in training new members of staff•Work to ensure all individual and team targets were met•Use tact and discretion to discuss customers’ estates to ascertain whether probate was required•Develop a number of incentives for team members to achieve targets•Maintain a positive and helpful attitude.• Troubleshot customer accounts and provide a one-call-resolution.• Efficiently handle multiple calls and computer applications.• Responsible of developing and managing new projects to improve customerssatisfaction.• Strictly following up with deadlines of the projects assigned to me• Work daily with SAP,CRM and Cisco to fulfill my main customer care agentduties, such as order entry, order status, price & avaliability, credit & rebill and creditnotes.•Proficient understanding of Microsoft Word, Excel and PowerPoint• Represent Rockwell at different automation fairs in Italy, collecting leads, uploading them in the CRM and assisting customers at the desk.

Whirlpool Emea

-Followed the realization of new B2C websites from the development to the go-live (User Experience, User Journey, competitors analysis, brand performance monitoring, website content update,bug fixing, developers workload management).- Helped the Project Manager managing projects and checking agencies proposal work about Social Media editorial plan of Whirlpool brands.- Helped understating which strategies better suit new adv social campaigns.- Analyzed insight data coming from the social media. - Ensured the quality of what it was shown online on the Kitchenaid & Whirlpool websites.

Santa Monica

Lavorare a Santa Monica (California) per un'estate mi ha permesso di migliorare esponenzialmente il mio inglese, entrare in contatto con persone da tutto il mondo imparando ad apprezzare le differenze culturali e comprendere l'importanza del lavoro in team.I miei ruoli principali erano:-gestione cassa-training ai nuovi arrivati nel team-assistenza ai clienti

Master'S Degree, Digital Marketing & Communications

Laurea Triennale, Language Expertise In International Affairs, 107/110