Helping raise brand awareness and bringing in new business opportunities.

- In view of the 20’ anniversary of the brand, redefining a brand positioning, giving a new image and conceiving a new brand book. - Vogue YOOX Challenge | the Future of Responsible Fashion - Conceive and execute new collaborations, events, sponsorships to promote visibility and brand reputation among all channels with focus on digital media.- Coordinating 75 people between: Creative, PR, Sponsorships, Branding teams

In view of the 50th anniversary of YCCS, conceive, develop and manage communication strategies and special projects to add visibility and bring strong image return to the Club other than create new business opportunities. On Communication Direction: - 50’ Anniversary Celebration Event (Porto Cervo August 5th, 2017): presentation of a creative project and budget, bring in best in class suppliers, project management assuring time and cost effectiveness, follow up on image result.-… Show more In view of the 50th anniversary of YCCS, conceive, develop and manage communication strategies and special projects to add visibility and bring strong image return to the Club other than create new business opportunities. On Communication Direction: - 50’ Anniversary Celebration Event (Porto Cervo August 5th, 2017): presentation of a creative project and budget, bring in best in class suppliers, project management assuring time and cost effectiveness, follow up on image result.- One Ocean Forum (Milan 3-4-5 October 2017, concept proposal and implementation at all levels of a sustainability project to give meaning to the 50th anniversary celebrations, raising awareness on environmental issues linked to the oceans and sea life) The Forum has given birth to the still operating One Ocean Foundation (www.1ocean.org) On Sponsorship Direction: - leveraging all activities and special projects planned for Anniversary Year to add value to existing relationship between YCCS and current Sponsors (ROLEX, AUDI and UBS)- expanding existing network in no conflictual fields in view of Anniversary Celebrations to acquire new revenues (achieved: ALLIANZ, Aquafil, Biofarma, Dompe’ Farmaceutica, Intercos Group, Luxury Living, Luxottica, Perini Navi) Show less

Overlooking Partnerships and Special Projects with WW scope working with different involved departments within the company and handling external consultants.Key projects: - Chime for Change: Gucci Global Campaign towards women’s empowerment and awareness with a focus on Education, Health and Justice - Salma Hayek Pinault, Frida Giannini and Beyoncè Knowles Carter co-founders.) Gucci Beauty: WW launch of Gucci Cosmetic. Testimonial Charlotte Casiraghi.Lapo’s Wardrobe: a… Show more Overlooking Partnerships and Special Projects with WW scope working with different involved departments within the company and handling external consultants.Key projects: - Chime for Change: Gucci Global Campaign towards women’s empowerment and awareness with a focus on Education, Health and Justice - Salma Hayek Pinault, Frida Giannini and Beyoncè Knowles Carter co-founders.) Gucci Beauty: WW launch of Gucci Cosmetic. Testimonial Charlotte Casiraghi.Lapo’s Wardrobe: a creative collaboration between Frida Giannini and Lapo Elkann. A personalised and luxury sartorial collection to revamp the Gucci Made to Measure program- FIAT500 by Gucci and Riva by Gucci Show less

Head of the Account Management department in the internal Gucci advertising agency - overlooking projects of the account managers and directly involved in the main ones - discuss brief with the creative department when creative director was involved - handling external creative agencies inATL projects - product selection with Merchandising and Ufficio Stile for marketing and communication tools - handling relations with other Gucci senior management - people management - presentation and… Show more Head of the Account Management department in the internal Gucci advertising agency - overlooking projects of the account managers and directly involved in the main ones - discuss brief with the creative department when creative director was involved - handling external creative agencies inATL projects - product selection with Merchandising and Ufficio Stile for marketing and communication tools - handling relations with other Gucci senior management - people management - presentation and reporting to CMO and CEO. Show less

Entertainment, fashion and luxury brands (UCI, DreamWorks, Celine, Bulgari)