Alessio Cesaro Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Barcelona Area, Spain

• Planning and execution of the SEO strategy (both onsite and offsite) with the main goals of improving organic search ranking, organic traffic and Conversion Rate• Identifying and solving technical issues which hinder our websites performance and organic growth• Performing Keyword analysis, monitoring and developing strategies to improve our search rankings• Content strategy planning focused on targeting keywords and topics relevant to each phase of the customer journey• Coordinating content strategy execution and distribution with the content, Social Media and UX & Design teams• Using of Analytics tools (Google Analytics, Data Studio, Qlik) to identify and monitor KPI’s and take actions based on the findings of the analysis• Manage cross-functional relationships with other stakeholders: SEM, IT, Brand, UX & Design, CRO• Keeping up with the latest innovations and SEO techniques.• Identifying link building opportunities in order to build a high-quality external links profile

Barcelona Area, Spain

• Manage a team of SEO Executives that devise and manage unique SEO strategies for clients• Work with product team to support the ongoing development of SEO products and services • Provide management and professional guidance to team members through strategical inputs• Collaborate with design,product and technical teams to implement SEO best practices across all website properties to ensure search engine optimization compliance• Manage day-to-day activities of the team including scheduling, communicating process, policies, performance, quality expectations, technical and product updates,• Lead the development and implementation of the overall SEO strategy for our clients• Stay up to date with industry trends in order to discover and test new strategies and tactics• Support team members in ensuring the success of the campaign and client satisfaction• Setup and optimization of effective Social Media strategies

• Develop SEO strategies by performing site analysis, competitor SEO research, keyword research and assessing link building and Social Media opportunities• Client relations: respond to client feedback by providing them with ad hoc presentations, recommendations and suggestions• Monitoring and tracking the performance of SEO campaigns via Web Analytics• Management & collaboration with 3rd party vendors (eg Translation agencies, Outsourced teams & Linking)• SEO research: Keep up-to-date with search engine trends, algorithms and ranking factors• SMO Set up and Implementation

Execute and achieve sales quota and targets.Prepare commercial and technical service proposals and ensure such proposals are technically and commercially sound.Focus on driving profitability through proactive management.Track, manage, and report ongoing activity relative to sales plan.Assessing opportunities for upgrades and additional managed services.Reviewing level of client satisfaction and escalating issues when necessary.Produce sales forests, sales pipeline reports, training plans and other necessary sales reports to ensure partner growth.

Public Relations Promotion of new products through press releases and Social Media Explore new contacts in the Italian market and identify new potential clients through different types of research Promoting and Networking at industry events SEO: Copywriting, blog and articles writer SEO: Brand development, website traffic growth, link building Review and update of website content in order to keep it fresh and engaging and to reflect specific marketing and keywords goals Be active in relevant online communities Create WordPress blog with product-based domain

Taking care of HP Channel Partners. Building relationships and working with them in order to improve results Coordinate the operations between factory supply chains and partnersControlling and supervising financial transactions and ordersDealing with and resolving financial claimsAnalysing data and results in order to work with the partner to improve the efficiency of service Analysing results in order to suggest improvementsResolving eventual shipping issuesTool used: SAP, Bird, Irl, eTracking, ReCat, Fec

Analysing transactions, data and statisticsLooking into suspicious transactions in order to find possible fraudsCreating weekly reports of all the cases analysed in order to keep track of the examined cases and draw out statisticsOrganising weekly and monthly calls with management in country in order to discuss results and trendsCollaborating with other departments in order to collect as much information as possible regarding suspicious casesTools: SAP, Bird, Irl, eTracking, ReCat, Financial claims tool