Design, implementation and monitoring of data-driven digital strategies for SMEs aiming to enhance their branding and conversion rates, whether online (e-commerce and beyond) or in-store.In order to do so, currently:- as in the last 6 years, design, planning and creation of contents for websites, social media and other campaigns;- managing a team made up of a web designers and a junior social media manager;- project management through creation and update of Asana tasks and project gantt;- presenting and persuading clients depending on project needs;- scripting and storyboarding for Reels and TikTok.

Tanticchia is a blog project born to share digital marketing tips and ideas for micro and SMEs working in Agriculture, Food&Wine and Catering.Simultaneously, I work as a freelance to improve my clients' digital presence through strategies, contents and digital actions.

Content designing in order to ensure both companies and their users get what they are looking for.Since 2018, working as a SEO copywriter and social media manager, I have:- managed branding projects for home furniture, food and logistic companies;- published 3 websites;- written more than 200 texts (social media posts excluded);- trained more than 50 people, onsite and online.My working tools are: Google Analytics, SEOZoom, ATP, Ubersuggest, Google SERP, Canva, Google Tag Manager, Facebook Business Suite and Ads Manager.

I help companies and public organizations to enable digital learning strategies aimed at spreading digital skills and enhancing the learning experience of learners and teachers. Talking about education I never stop learning, and I love it.

Depending on the project, sometimes consultant and sometimes social media manager, always obsessed with content design.

eLearning projects development: needs analysis, sales management, training.

▪ Sales cold calls and leads qualification▪ Planning and execution of offline and online marketing activities (tradeshows, DEM, social media marketing)▪ Contents localization▪ Post-sales support

Content, layout and sponsorship manager of the free press university periodical “Sh@Re”

Editing articles and updating online content for the online newspaper '7per24'

Front and back office activities aimed to the implementation of the road tax on driveways in the urbancenter of Reggio Emilia: reception, data-gathering, assessment work, complaint and database management

Development of advertising campaigns regarding the 'IGP Arancia Rossa diSicilia' : press releases, online and offline contents editing, press review, contactsmanagement, Web reasearch, website updating and monitoring, contents localization