Alestar Dean Email and Phone Number

Head of Digital Marketing and branding initiatives at FOSTIIMA Business School specifically looking into creating a strong brand recall for the college after a long dry spell of Marketing Communications.Focus Areas:• Internal and external communication strategic intervention• Lead the planning and implementation of a social media calendar, for the upcoming months, based on immediate as well as long term objectives• Directing and Evaluating the SEO efforts• Redesigning… Show more Head of Digital Marketing and branding initiatives at FOSTIIMA Business School specifically looking into creating a strong brand recall for the college after a long dry spell of Marketing Communications.Focus Areas:• Internal and external communication strategic intervention• Lead the planning and implementation of a social media calendar, for the upcoming months, based on immediate as well as long term objectives• Directing and Evaluating the SEO efforts• Redesigning, updating and maintaining the college website• Managing all third party associates on behalf of the college (Like Careers 360, College Dunia, Shiksha.com, Etc.)• Developing and implementing advertising campaigns to promote the college and its various courses on offer• Publicizing internal activities and events, as well as external workshops and conferences• Work in cohesion with internal strategic teams and departments in developing and implementing communication strategies for • Single point of contact for the Marketing Managers, assisting them in establishing a network of consultants and customer care representatives for admission campaigns.• Lead the E-Committee, the student body for Digital Marketing and content creation at FOSTIIMA Show less

Leading all the Creative and Digital Media Marketing for DAAS labs while also assisting in the formation of a sister brand named "Your Health Assist (formerly known as Health Basket).• Assisting the founder in directing and evaluating the activities of the internal creative and development teams • Single point of contact for Denodo and Gartner for initiating jobs, presiding over meetings and following through on the decided actions• Redesign, manage and maintain the website in… Show more Leading all the Creative and Digital Media Marketing for DAAS labs while also assisting in the formation of a sister brand named "Your Health Assist (formerly known as Health Basket).• Assisting the founder in directing and evaluating the activities of the internal creative and development teams • Single point of contact for Denodo and Gartner for initiating jobs, presiding over meetings and following through on the decided actions• Redesign, manage and maintain the website in collaboration with the web development team• Managing all of the company's social media channels. Directing and implementing a strategic social media calendar basis immediate as well as long term objectives• Onboarding a PR agency and initialised a PR strategy for the company and the founder• Initiate market research studies and analyze their findings. Reviewing and updating the marketing collaterals.For YOUR HEALTH ASSIST• Oversaw the incorporation and registration of the company• Lead the team of developers in creating the online consultation platform for YOUR HEALTH ASSIST• Planned, organised and shot the videos of various doctors associated with the company for their own social media channels• Created and managed the social media pages for the company• Ran a strategic lead generation campaign for the market of Sudan and generated 600+ leads in a period of one month• Single point of contact for all the international partners for the campaign• Organized and coordinated the one-on-one online consultation sessions between the Doctors and the patients on the platform developed in house Show less

The key decision-maker in all the Creative and Digital Media Marketing Requirements of JK Business School, and also an integral part of the team directing and evaluating the marketing strategies of the organization.• Direct and evaluate the activities of internal creative teams and departments, and also third-party vendors (i.e. ESquared, Avassar, College Dunia, Career 360, College Search, NoPaperForms, etc.), involved in developing and implementing advertising campaigns to promote the… Show more The key decision-maker in all the Creative and Digital Media Marketing Requirements of JK Business School, and also an integral part of the team directing and evaluating the marketing strategies of the organization.• Direct and evaluate the activities of internal creative teams and departments, and also third-party vendors (i.e. ESquared, Avassar, College Dunia, Career 360, College Search, NoPaperForms, etc.), involved in developing and implementing advertising campaigns to promote the college and its various courses on offer.• Manage and maintain the college website and all of its social media channels. Lead the planning and implementation of a social media calendar, for the upcoming months, based on immediate as well as long term objectives.• Work in cohesion with internal strategic teams and departments in developing and implementing communication strategies for publicizing internal activities and events, as well as external workshops and conferences.• Single point of contact for all external media relations.• Single point of contact for the Marketing Managers, assisting them in establishing a network of consultants and customer care representatives for admission campaigns.• Initiate market research studies and analyze their findings. Reviewing and updating the marketing collaterals.• Head of Digital Media Relation Cell, a student body for Digital Marketing and content creation at JK Business School. Show less

A part of the team managing all the brand marketing requirements for MARUTI SUZUKI product brands, Intellectual properties Maruti Suzuki Commercial Channel (Pilot project) and Regional print releases (pilot project).Brands managed included:• MARUTI SUZUKI CORPORATE • Product brands: EECO, OMNI, CELERIO, CELERIOX• Intellectual properties: COLORS OF YOUTH, INDIAN ROAD SAFETY MISSION & SABHYA ROADS BHAVYA GURUGRAM• Supporting the team in the planning, development and… Show more A part of the team managing all the brand marketing requirements for MARUTI SUZUKI product brands, Intellectual properties Maruti Suzuki Commercial Channel (Pilot project) and Regional print releases (pilot project).Brands managed included:• MARUTI SUZUKI CORPORATE • Product brands: EECO, OMNI, CELERIO, CELERIOX• Intellectual properties: COLORS OF YOUTH, INDIAN ROAD SAFETY MISSION & SABHYA ROADS BHAVYA GURUGRAM• Supporting the team in the planning, development and implementation of any and all branding and advertising requirements and campaigns for Maruti Suzuki, for the brands being managed by the team, as per scope of work.• Establishing and maintaining operational efficiency at work, for implementing advertising campaigns, by effectively managing the inter-departmental coordination between Account Planning, Creative, Digital Marketing and Studio.• Directing and evaluating third party vendors (i.e. digital marketing agency, event management agency, production houses, etc) those assist in development and implementation of communication strategies, on behalf of Maruti Suzuki. Monitoring their performance, tracking deviation and suggesting corrective measures.• Reviewing creative, audio-video projects, 3D image models, digital posts, etc. and ensuring timely and speedy delivery of all ongoing projects, as per the annual operating plan, while maintaining utmost quality.• Supporting the Maruti Suzuki regional offices in marketing collateral design and review, updation or correction.• Assist the team with market research studies and in analysing the findings.• Participation in Monthly & Quarterly Business review with the management - showcasing performance, achievements and process developments.• Coordination with the media team for current as well as upcoming media releases in the eastern region of India.• Preparation of weekly competitive media mapping and analysis for east zone regional offices, for aiding in upcoming media planning and ad development. Show less

- Spearhead the launch campaign of The All-New S-Cross with the team. This Included a TVC shoot, ATL, BTL and Digital Campaign.- Assisted in the launch of Maruti Suzuki Ignis. - Attended to all the advertising and branding requirements for Maruti Suzuki S-Cross (ATL, BTL and Digital). Managed and executed a shoot and development of a digital video (Weekday Crossover). - Single point of contact for all Client and Vendor interactions in relation to S-Cross.- Handled PAN Indian… Show more - Spearhead the launch campaign of The All-New S-Cross with the team. This Included a TVC shoot, ATL, BTL and Digital Campaign.- Assisted in the launch of Maruti Suzuki Ignis. - Attended to all the advertising and branding requirements for Maruti Suzuki S-Cross (ATL, BTL and Digital). Managed and executed a shoot and development of a digital video (Weekday Crossover). - Single point of contact for all Client and Vendor interactions in relation to S-Cross.- Handled PAN Indian print media releases for Maruti Suzuki NEXA and its product brands (S-Cross, Baleno, Baleno RS, Ciaz and Ignis).- Did a global Crossover car secondary category research for S-Cross.- Assisted in a research related to Maruti Suzuki Ciaz's brand personality for it's transition to the NEXA retail channel.- Assisted in financial management for S-Cross as a business function. Show less

- Worked as a dual platform management resource, for Digital as well and Atl media- Got a strong exposure to digital marketing and its nuances while being engaged in multiple client pitches- Handled advertising/branding requirements for SBI Credit Cards

- Did Market research for category communication pattern and consumer behavior with reference to the credit card industry in India while working on the account of SBI Credit Cards.- Got hands on experience to Studio Management and Operations Management while working on multiple creative collaterals for SBI Credit Cards.