Aleta Serobyan

Aleta Serobyan Email and Phone Number

Head of Marketing @ Phobo.am | Marketing Strategy, Integrated Marketing Projects Implementation & Content Creation @ Pho Bo
Aleta Serobyan's Location
Yerevan, Yerevan, Armenia, Armenia
About Aleta Serobyan

I am a Marketing Specialist with 5+ years of experience in all aspects of digital content creation. Formerly, I worked as a SEO Content Writer specializing in guest/blogging, email marketing campaigns, and creating compelling landing pages. I also created SM strategies for US and local companies and helped them tell their unique stories and engage with the audience with profound content.I am a proud volunteer and also a career coach for teenagers. I am a growth hacker who keeps a mega sheet of handy tools and Google hacks and well... could I BE wearing any more hats? (ah, yes, and I am a "Friends" fan)

Aleta Serobyan's Current Company Details
Pho Bo

Pho Bo

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Head of Marketing @ Phobo.am | Marketing Strategy, Integrated Marketing Projects Implementation & Content Creation
Aleta Serobyan Work Experience Details
  • Pho Bo
    Head Of Marketing
    Pho Bo Oct 2024 - Present
    Armenia
  • Предприниматель
    Marketing Strategist
    Предприниматель Dec 2019 - Present
    ▪️Creation of A-Z Marketing and Brand promotional strategies and Implementation▪️inbound and Outbound Marketing coordination and management ▪️managing ads copies, product descriptions, guestblogs for outdoor diverse clients▪️Link building articles, social promos, SMM content plan for Marketing agencies and not only▪️Landing page creation, SEO kw optimization, article contribution for IT companies and startups
  • Sparsis Holding
    Marketing Project Manager
    Sparsis Holding Oct 2023 - Nov 2024
    Yerevan, Armenia
    ▪️Project Management: Create and implement detailed marketing plans to elevate our portfolio.▪️Campaign Development: Lead the entire marketing lifecycle, from ideation to execution, across various channels overseeing their design and execution.▪️Budget Management: Allocate and manage budgets with a keen eye on maximizing ROI.▪️Employee Branding: Develop distinctive branding strategy.▪️Digital Marketing: Drive online marketing efforts, including SEO Content strategy, SEM, and social media strategies. ▪️Social Media & Content Marketing: Oversee the selection and management of marketing channels, including social media, email, content creation and events.▪️Market Research: Conduct and analyze market to guide and refine marketing strategies as well as stay up-to-date with industry trends and best practices.▪️Public Relations: Manage PR activities, enhancing brand visibility and collaborate and manage media and influencer relations.▪️Partner Management: Collaborate with internal teams and external partners to ensure alignment and maximize impact.▪️Analytics and Reporting: Monitor and analyze campaign performance, providing regular reports and insights to business partners.
  • Digitain Armenia
    Digital Marketing Specialist, Csr Strategist
    Digitain Armenia Apr 2021 - Jan 2023
    ▪️Build and launch ad campaigns that raise awareness, generate leads, and build brand awareness▪️Collaborate with a graphic designer to create event materials: mood board, banners, print materials, etc.▪️Design and schedule email marketing campaigns using Mailchimp▪️Create presentations of research and reports▪️Trade show/ Job Fair planning and logistics including booth layouts, documentation of expenses, post-event follow up▪️Develop event strategies and marketing activities
  • Digitain Armenia
    Content Marketing Specialist
    Digitain Armenia Feb 2020 - Jun 2021
    ▪️Create a social media marketing plan and social media calendar.
  • Oceanic Zoo
    Senior Copywriter, Content Writer
    Oceanic Zoo Mar 2021 - Oct 2021
    Yerevan, Armenia
    ▪️ Research and deliver top keywords and phrases.▪️Organize and track content plans and megasheets.▪️Conduct research and recommend changes to improve SEO positions for target keywords
  • Khachaturov Group
    Senior Content Writer, Ghostwriter
    Khachaturov Group Mar 2021 - Oct 2021
    Yerevan, Armenia
    under NDA
  • Afs Marketing
    Sales And Marketing Specialist
    Afs Marketing Dec 2019 - Feb 2020
  • The Crowdfunding Formula
    Content Specialist
    The Crowdfunding Formula Dec 2018 - Nov 2019
    Yerevan, Armenia
    ▪️Research crowdfunding-related topics and write blog articles▪️Write marketing copies to promote the innovative products▪️Proofread and edit/update blog posts ▪️Design and schedule weekly email marketing campaigns using AWeber▪️Optimize the copy for different channels (Instagram, Facebook, LinkedIn, Twitter, etc)▪️Write weekly newsletters and use an email marketing tool (Aweber) for delivery▪️ Brainstorm blog content ideas and conduct keyword research using Google ads: kw planner, Ahrefs, Buzzsumo
  • Gat Soft Llc
    Content Writer
    Gat Soft Llc Feb 2018 - May 2019
    Armenia
    ▪️Conduct in-depth research on industry-related topics to generate original content;▪️Work closely with SEO specialists and follow SEO guidelines to write articles and other content as required▪️Create SEO-based content from scratch including product & service description pages, website blogs, newsletters, guides, etc.;▪️Ensure all-around consistency (style, fonts, images, etc.)▪️ Perform keyword research using Google ads: kw tool, keywords everywhere extension, ▪️Analyze and look for longtail keywords using Answer the Public, Seobook, KW density tool▪️Schedule social media posts using Buffer and Hootsuite
  • Front Signs
    Content Writer
    Front Signs Feb 2018 - May 2019
    United States

Aleta Serobyan Skills

Cooperative Unbiased Ambitious Determined Punctual Gifted Lively

Aleta Serobyan Education Details

Frequently Asked Questions about Aleta Serobyan

What company does Aleta Serobyan work for?

Aleta Serobyan works for Pho Bo

What is Aleta Serobyan's role at the current company?

Aleta Serobyan's current role is Head of Marketing @ Phobo.am | Marketing Strategy, Integrated Marketing Projects Implementation & Content Creation.

What schools did Aleta Serobyan attend?

Aleta Serobyan attended Business School Of Marketing & Innovations, The Yerevan State Linguistic University After V. Brusov.

What skills is Aleta Serobyan known for?

Aleta Serobyan has skills like Cooperative, Unbiased, Ambitious, Determined, Punctual, Gifted, Lively.

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