Aleta Sheil Email & Phone Number

Telling human-centred stories that connect people, partners and stakeholders for Community Resources Limited.

Australia

Developing and executing a brand strategy across Australia and New Zealand that encompasses consumer marketing and retailer / trade marketing. Working with Agency partners to drive brand awareness across Digital, TV, BVOD, Social, Print, Email, Influencers and Events.Managing a demonstration retail team of 35+ people. Growing brand awareness from 1% to 12%.

Newcastle

I drive the development of local and differentiated marketing strategy plans to achieve marketing and sales objectives that fit with global strategy and direction.I motivate my peers, drive performance, research the market, look for opportunities, take on board feedback and deliver the following objectives and outcomes on a day to day basis for.

Newcastle, New South Wales, Australia

I create lasting impressions among consumers which drive product sales and market share. I motivate external agencies to ensure our brand message is developed and communicated effectively to our target consumer, across a range of integrated communication mediums.I liaise with internal and external stakeholders and media.Brands worked on include: Vitamix.

Central Coast, New South Wales, Australia

• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
• looking at the pricing of products and analysing the potential profitability
• generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery
• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and.
• checking marketing copy
• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines

Newcastle, Australia

On my return from London I was asked back to Onesteel to manage the merger with Smorgon steel.The merger saw the company take on board a challenger brand. Cyclone Fencing.Implementation of a national sales and customer service centre.Develop and execute a communications plan advising the industry of the change in ownership.Attend trade shows to inform the.

London, United Kingdom

Preparation and deployment of all project communications both internally and externally.Foster key international investor relations.Involvement in the negotiation of large telecommunication contracts with British Telecom. (BT)Preparation of all powerpoint presentations and literature to key stakeholders.Management and update of BT Tradespace.

London, United Kingdom

Conduct market research identifying areas of high immigration population in the UK.Develop marketing strategies in Direct mail in the aid of gaining market share.Review and critique of the Astron Website.Negotiating advertising contracts with newspapers.Assistance with the relocation and start up of the business from London to Wimborne.Advertising for.

I worked with Accenture consultancy to implement SAP across the business. Regular employee communication via web, email, newsletters, meetings, and events.Preparation and presentation of change management ideologies to all levels of the Tomago Aluminium Business.Presentations to, and working closely with business change agents to ensure the project goals.

Newcastle, New South Wales, Australia

Promoted to Customer Service Centre Lead Onesteel Steel & Tube.Managed the integration of team members and brands into the one central service desk.Customer Service and Orders for Onesteel. Brand Served Waratah. Taking customer orders by phone and email. Processing orders and ensuring satisfaction and on time delivery.Co-ordinating with.

Newcastle, Australia

Taking, processing orders and ensuring satisfaction and on time delivery.Co-ordinating sales conferences.Generating sales reports for management.Liaison with freight companies to improve delivery performance.Assistance with moving business from Sydney to Newcastle.Organised grand opening of new manufacturing facility.

Newcastle, Australia

Sourcing and building a potential client base.Taking briefs then drafting and presenting proposals to potential clients, including 12 month marketing plans.Implementing all facets of promotions including:-Organising major outdoor events-Negotiating with business’ for consumer incentives-Liaising with large companies for sponsorship as well as on air.

Masters Of Business Administration (Mba), Marketing

Masters Of Business Administration (with Merit)

Education record