Aleta Sheil Email & Phone Number

Telling human-centred stories that connect people, partners and stakeholders for Community Resources Limited.

Australia

Developing and executing a brand strategy across Australia and New Zealand that encompasses consumer marketing and retailer / trade marketing. Working with Agency partners to drive brand awareness across Digital, TV, BVOD, Social, Print, Email, Influencers and Events.Managing a demonstration retail team of 35+ people. Growing brand awareness from 1% to 12% across 4 years. Achieving set sales targets. Managing a thriving community of makers.

Newcastle

I drive the development of local and differentiated marketing strategy plans to achieve marketing and sales objectives that fit with global strategy and direction.I motivate my peers, drive performance, research the market, look for opportunities, take on board feedback and deliver the following objectives and outcomes on a day to day basis for Vitamix.Develop marketing strategies for the Australian and New Zealand market that consider market insights, the retailer landscape and consumer purchasing habits. Hiring agency partners in Australia and New Zealand in both Advertising, Public Relations and POS (Point of Sale) and holding them to account to achieve measurable KPI’s. Overseeing social media campaigns.Overseeing Public Relations and Influencer campaigns.Created TV CampaignsDeveloped and managed yearly integrated marketing campaigns to drive awareness and sales.Built retailer partnerships and fostered campaigns to ensure share of voice for brand in a highly competitive category.Managed marketing budget in excess of >$M.Planned and executed several successful product launches to market. Liaising with corporate office in USA and assisting with the development and execution of a global brand refresh. Custodian of the brand guidelines across all touch points, campaign, POS, print, digital and retail.Devising innovative solutions to drive USPs on POS.Sought and developed relevant cross promotions to drive brand awareness.Continually sought to improve costs across all aspects of marketing to improve the P&L.Work closely with all areas of the business including product management and customer service. Trained retail staffPlanned and executed numerous media and influencer events for new product.Presented product live on TVSN – Australia’s TV Shopping Network. Built business from distributor to direct model in Australia New Zealand.Achieved brand awareness and sales growth objectives year on year. Grew market share in a declining market.

Newcastle, New South Wales, Australia

I create lasting impressions among consumers which drive product sales and market share. I motivate external agencies to ensure our brand message is developed and communicated effectively to our target consumer, across a range of integrated communication mediums.I liaise with internal and external stakeholders and media.Brands worked on include: Vitamix Zero Japan Profiline Benriner

Central Coast, New South Wales, Australia

• researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits• looking at the pricing of products and analysing the potential profitability• generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colours, fonts and imagery• overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers• checking marketing copy• supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines• monitoring product distribution and consumer reactions through focus groups and market research• co-ordinating the launch programme to external customers as well as employees.

Newcastle, Australia

On my return from London I was asked back to Onesteel to manage the merger with Smorgon steel.The merger saw the company take on board a challenger brand. Cyclone Fencing.Implementation of a national sales and customer service centre.Develop and execute a communications plan advising the industry of the change in ownership.Attend trade shows to inform the industry of the change.Develop change plans for customers and staff.Work with all departments in Onesteel to ensure the merge was a success. From logistics to competing sales teams working on competing brands.

London, United Kingdom

Preparation and deployment of all project communications both internally and externally.Foster key international investor relations.Involvement in the negotiation of large telecommunication contracts with British Telecom. (BT)Preparation of all powerpoint presentations and literature to key stakeholders.Management and update of BT Tradespace Website.Co-ordination of all meetings and conferences and liaison with stakeholders from private business, investors and government departments.Representing and promoting 7BN at conferences. Conduct research and reporting on competitor products and services.Production of training manuals for counsellors.Company profit and loss statements updated.

London, United Kingdom

Conduct market research identifying areas of high immigration population in the UK.Develop marketing strategies in Direct mail in the aid of gaining market share.Review and critique of the Astron Website.Negotiating advertising contracts with newspapers.Assistance with the relocation and start up of the business from London to Wimborne.Advertising for, interviewing and training Market Agents.Dealing with business colleagues based off shore in Australia and India. Overcoming language barriers and differing time zones to ensure the business functioned.Dealing with escalated customer complaints that were unable to be resolved by the Customer Service Manager.Responsible for all written correspondence to customers, suppliers, departments and management.Responsible for stock ordering and accounts payable.Working as the sole business representative in the UK.

I worked with Accenture consultancy to implement SAP across the business. Regular employee communication via web, email, newsletters, meetings, and events.Preparation and presentation of change management ideologies to all levels of the Tomago Aluminium Business.Presentations to, and working closely with business change agents to ensure the project goals were realised and actioned by the business.Working closely with the project management team and ensuring project deadlines met.Design and analysis of a project survey gathering information and feedback regarding the project. Presenting these outcomes to management.Assistance with the co-ordination and training schedules of over 1100 employees in SAP. Reporting of all project communication to the workforce by means of a fortnightly newsletter.Maintaining the project website.Preparation and presentation of a road show training campaign.Organising a 4 day front gate project meet and greet with employees to pass on information.Design and printing of project posters to convey key project messages to the workforce.Organising, ordering and preparing a Project Go-Live employee pack.

Newcastle, New South Wales, Australia

Promoted to Customer Service Centre Lead Onesteel Steel & Tube.Managed the integration of team members and brands into the one central service desk.Customer Service and Orders for Onesteel. Brand Served Waratah. Taking customer orders by phone and email. Processing orders and ensuring satisfaction and on time delivery.Co-ordinating with dispatch.Co-ordinating with sales team on sales promotionsVisiting customers around Australia and manning tradeshows such as AgQuipManaging customers at customer sales conferences.Generating sales reports for management.Liaison with freight companies to improve delivery performance.

Newcastle, Australia

Taking, processing orders and ensuring satisfaction and on time delivery.Co-ordinating sales conferences.Generating sales reports for management.Liaison with freight companies to improve delivery performance.Assistance with moving business from Sydney to Newcastle.Organised grand opening of new manufacturing facility.

Newcastle, Australia

Sourcing and building a potential client base.Taking briefs then drafting and presenting proposals to potential clients, including 12 month marketing plans.Implementing all facets of promotions including:-Organising major outdoor events-Negotiating with business’ for consumer incentives-Liaising with large companies for sponsorship as well as on air prizes.Negotiating between clients and production to ensure an effective campaign is aired to the satisfaction of the client.Accounts collection and contract negotiation.

Masters Of Business Administration (Mba), Marketing

Masters Of Business Administration (with Merit)

Education record